The Marketing Management Certificate takes students through six courses that prepare them for jobs in a variety of settings, including direct and international marketing, sales and retail management, marketing research and advertising.
Credit Certificate Program Requirements
The Marketing Media certificate program requires successful completion of a minimum of 18 credits in three (3) required courses and three (3) electives. Six credits (2 courses) may be waived if equivalent undergraduate courses were successfully completed in the last five years.
Required Courses:
MKT 101- Principles of Marketing
MKT 124 - Consumer Behavior
MKT 175 - Marketing Planning and Product Strategies
Elective Courses:
MKT 126 - Sports Marketing
MKT 131 - Principles of Advertising
MKT 132 - Integrated Marketing Campaigns
MKT 140 - Sales Management
MKT 141 - Retail Management
MKT 144 - Marketing Research
MKT 145 - Electronic Marketing
MKT 149 - Public Relations
MKT 157 - A-Z. Seminar: Special Topics in Marketing
MKT 168 - Business-to-Business Marketing
MKT 169 - Marketing of Services
MKT 170 - International Marketing
Hofstra University Continuing Education college courses, classes, and programs are served to the following areas of Nassau County (Long Island), Suffolk County (Long Island), Queens, Brooklyn, Manhattan (New York City; NYC), and the Bronx:
Amityville, Babylon, Baldwin, Bayside, Bellerose, Bellmore, Bethpage, Carle Place, Cedarhurst, East Meadow, East Norwich, East Rockaway, Elmont, Farmingdale, Floral Park, Franklin Square, Freeport, Garden City, Great Neck, Hewlett, Hicksville, Island Park, Jamaica, Jericho, Levittown, Little Neck, Long Beach, Lynbrook, Malverne, Manhasset, Massapequa, Massapequa Park, Merrick, Mineola, New Hyde Park, Oceanside, Old Bethpage, Old Westbury, Plainview, Port Washington, Queens Village, Rockville Centre, Roosevelt, Rosedale, Roslyn, Roslyn Heights, Seaford, Syosset, Uniondale, Valley Stream, Wantagh, West Hempstead, Westbury, Williston Park, Woodbury, Woodmere
