Department of Marketing & International Business

PUBLICATIONS by DEPARTMENTAL FACULTY

Book & Book Chapter Publications (1998 – 2013)

2013 | 2012 | 2011 | 2010 | 2009 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998

Mass Media Publications

2008

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2013

1. Evans, J. R. (forthcoming 2013). Editor. Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go).
2. Evans, J. R. & B. Berman (2013). Retail Management: A Strategic Approach, Twelfth Edition; Upper Saddle River, New Jersey: Pearson Prentice Hall.
3. Evans, J. R. (forthcoming 2013). An Overview of Strategically-Focused Retailing: Opportunities and Challenges  in J. R. Evans (Ed.), Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go).
4. Evans, J. R. (forthcoming 2013).  Integrating, Analyzing, and Measuring the Performance of a Retail Strategy  in J. R. Evans (Ed.), Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go).

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2012

1. Evans J. R. and S. Evans (2012).  Various chapters in Linda Swayne (Ed.), Encyclopedia of Sports Management and Marketing, Thousand Oaks, California: Sage Publications, 2012.
   1. “Pricing of tickets”
   2. “E-Commerce”
2. Evans, S. and J. R. Evans (2012).  Various chapters in Linda Swayne (Ed.), Encyclopedia of Sports Management and Marketing, Thousand Oaks, California: Sage Publications.
   1. “Copyright vs. Trademark”
   2. “Copyright and Sports”
   3. “Intellectual Property”
3. Wilson, R.T. and B.D. Till (2012). Managing Non-Traditional Advertising: A Message Processing Framework, in Advertising Theory, S. Rodgers and E. Thorson (Eds.), New York, NY: Routledge, Taylor & Francis Group, pp.  337-354.

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2011

1. Evans, J. R. and B. Berman (2011).  Retail Management: A Strategic Approach, Eleventh Edition (Chinese Edition); Pearson Education Asia, Ltd. and China Remnin University Press.
2. Evans, J. R. & B. Berman (2011).  Retail Management: A Strategic Approach, Eleventh Edition (Indian Edition); Pearson Education, Singapore – Indian Branch.
3. Berman, B. (2011). Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe’s, Costco and Other World-Class Retailers, N.Y., Financial Times Press. Abstracts of this book have appeared as: Learn from the Best, Progressive Grocer’s Store Brands, (January 2011), p. 10;  Retailers’ Value Equation=Customer-Benefit Costing, Progressive Grocer (January 2011), pp. 103-104; and Competing in Tough Times for Convenience Stores, Convenience Store News (March 2011), pp.  92-93.
4. Berman, B.  (2011). Shelby D. Hunt’s Contributions to Scholarship in Marketing Channels. in J. R. Brown, ed., Legends in Marketing: Shelby D. Hunt, Vol. 4, Channels of Distribution. New Delhi: Sage Publications.
5. Neelankavil, J. P.(2011).  Corporate Strategy: A Practical Approach, 2nd Ed., McGraw- Hill, NY.
6. Wilson, R. T. and B. D. Till (forthcoming). Managing Non-Traditional Advertising: A Message Processing Framework in S. Rodgers and E. Thorson, Eds. Advertising Theory, Routledge.

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2010

1. Berman, B. & J.R. Evans (2010).  Retail Management: A Strategic Approach, 11th Ed.; Upper Saddle River, New Jersey: Prentice Hall.
2. Evans, J.R. & B. Berman (2010).  Marketing in the 21st Century, 4th Ed.; Cincinnati, Ohio: Atomic Dog Publishing.
3. Berman, B. (2010). A Strategic Analysis of Tesco’s Clubcard Program. In Goran Petkvic and Stipe Lovreta (Eds.), in Customer Relationship Management, Belgrade: DataStatus, pp. 431-440.

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2009

1. Neelankavil, J. P. & A. Rai (2009).  Basics of International Business, N.Y., M.E. Sharpe.
2. Neelankavil, J. P.(2009).  Corporate Strategy: A Practical Approach, McGraw-Hill, NY.
3. Evans. J.R. , Editor. Retailing 2009: Strategic Challenges and Opportunities in Challenging Times, Proceedings of the Ninth Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science, 2009), 389 pages.
4. Berman, B. & J.R. Evans (2009). Retail Management: A Strategic Approach, 10th Ed. (Chinese Edition) Pearson Education Asia, Ltd., 2009), 686 pages.

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2007

1. Moschis, G.P. & A. Mathur, (2007). Baby Boomers and Their Parents: Surprising Findings About Their Lifestyles and Well-Being, Paramount Publ., Ithaca, New York.
2. Berman, B. & J.R. Evans, Editors (2007). Great Ideas in Retailing, Upper Saddle River, NJ: Prentice Hall.
3. Neelankavil, J. P.(2007). International Business Research, 1st Edition, Sharpe, NY.
4. Evans, J.R. & B. Berman (2007). Marketing in the 21st Century, 3rd Ed.; Cincinnati, Ohio: Atomic Dog Publishing,702 pages.
5. Evans, J.R. & B. Berman (2007). Marketing Management, (India Edition) New Delhi, India: Cengage Learning India, 625 pages.
6. Berman, B. & J.R. Evans (2007). Retail Management: A Strategic Approach, 10thEd.; Upper Saddle River, New Jersey: Prentice Hall, 682 pages.
7. Berman, B. & J.R. Evans (2007). Retail Management: A Strategic Approach, Quezon City, Philippines: Pearson Education South Asia.
8. Niffenegger, P., S. Kulviwat, and N. Engchanil (2007). Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives. Re-publication of 2006 Asia Pacific Business Review paper as a chapter in Management in South-East Asia: Business Culture, Enterprises and Human Resources. C. Rowley (Ed.), Routlidge, Oxford, UK. 14-31.
9. Berman, B. (2007).  A Strategic Analysis of Tesco’s Clubcard Program in Ekonomika Predazeca.

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2006

1. Lee, K. (2006). Building Global Korean Business Network: Mission for Global Koreans in the 21st Century, World-Overseas Korean Traders Union (OKTA), Seoul, South Korea, 332 pages (in Korean).
2. Berman, B. & J.R. Evans (2006). Retail Management: A Strategic Approach, Canadian Edition; Toronto, Canada, Prentice Hall, 662 pages.
3. Berman, B. & J.R. Evans (2006). Retail Management: A Strategic Approach, Ninth Edition, Chinese Edition; Bejing, China, Prentice Hall, 735 pages.
4. Evans, J.R. (2006). Editor. Retailing 2006:  Strategic Challenges in the New Millennium, Proceedings of the Eighth Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science), 292 pages.

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2005

1. Evans, J.R. & B. Berman (2005). Marketing in the 21st Century, 2nd Ed.; Cincinnati, Ohio: Atomic Dog Publishing, 628 pages.

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2004

1. Berman, B. & J.R. Evans (2004). Retail Management: A Strategic Approach, 9th Ed.; Upper Saddle River, New Jersey: Prentice Hall, 578 pages.
2. Berman, B. & J.R. Evans (2004). Retail Management: A Strategic Approach; Indian Edition; Pearson Education, Singapore-Indian Branch.

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2003

1. Berman, B. & J.R. Evans (2003). Retail Management: A Strategic Approach; Russian Edition; Williams Publishing House, 1,181 pages.
2. Evans, J.R. (2003). Editor. Retailing 2003:  Strategic Planning in Uncertain Times, Proceedings of the Seventh Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science), 350 pages.
3. Neelankavil, J., Y. Zhang, & T. Gao, Editors (2003). Global Business: Contemporary Issues, Problems, and Challenges, 3rd Ed, McGraw-Hill, Inc., New York, NY.

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2002

1. Evans, J.R. & B. Berman (2002). Marketing in the 21st Century, 2nd Ed.; Cincinnati, Ohio: Atomic Dog Publishing, 687 pages.

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2001

1. Berman, B. & J.R. Evans (2001). Retail Management: A Strategic Approach, 8th Ed.; Upper Saddle River, New Jersey: Prentice Hall, 708 pages.
2. Berman, B. & J.R., Evans (2001). Retail Management: A Strategic Approach; Chinese Edition, Prentice-Hall Toronto, 644 pages.
3. Evans, J.R. & B. Berman (2001). Marketing; Chinese Edition, Prentice-Hall, 700 pages.

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2000

1. Evans, J.R. & B. Berman (2001). Marketing; Canadian 2nd Edition, Prentice-Hall Toronto, 700 pages.
2. Evans, J.R.  B. Berman (2000). Editors. Retailing 2000: Launching the New Millennium, Proceedings of the Sixth Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science), 266 pages.
3. Moschis, G.P., E. Lee, A. Mathur, & J. Strautman (2000). The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents, Quorum Books, CT.

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1999

1. Neelankavil, J. & W. McDonald (1999). International Business Management: Decision Making Simulation, Irwin, Inc. Chicago, IL.

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1998

1. Evans, J.R. & B. Berman (1998). Marketing Essentials; Canadian Edition, Prentice- Hall Toronto, 500 pages.

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Mass Media Publications

2008

1. Evans, J.R. (2008). How to Keep Momentum Going for Customers and Employees. New York Times (January 3), Business Section.
2. Evans, J.R. (2008). Customer Centricity: 10 Tips to Stand out from the Pack, Promo (March).

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