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MKIB
Hofstra University
Marketing and International Business

Conference Publications

Proceedings, Presentations, & Panels
(1998 – 2007)

2007

  1. Kulviwat, S., Y. Zhang, & J. Fan (2007 forthcoming). Predicting Flow in Online Shopping: A Comparison of Three Theories of Emotions. American Marketing Association Summer Educators' Conference, Washington, D.C., (August).
  2. Neelankavil, J. & M. Chandra (2007), Stakeholder Symbiosis and Corporate Performance: A Complex Interdependence. Institute of Directors Conference Proceedings, (January): 48-54. Presented in __________, _______.
  3. Schiffman, L., E. Sherman, & S. Thelen (2007). Interpersonal Trust and Aspects of Political Trust: Insights on College Students Just Prior to the 2004 U.S. Presidential Election,”, 4th International Political Marketing Conference, (April) Romania.
  4. McMellon C. A. & N. Wright (2007), Internet Survey Response Bias: An Exploratory Wave Analysis Approach. Western Decision Sciences Institute Conference, (April), Denver, CO.

2006

  1. Kulviwat, Songpol, Gordon C. Bruner II, and Obaid Al-Shuridah (2006). The Effect of Social Influence on Adoption of High technology Innovations: Moderating Effect of Situational Factors. American Marketing Association (AMA) Summer Educators' Conference, Chicago, Illinois (August).
  2. Cohn D. Y., L. G. Schiffman and E. Sherman (2006). Advertising-Marketing Professionals: Themes of Thinking of the Benefits and Burdens of Blogs. . 2006 American Marketing Science/Korean Association of Marketing Science (AMS/KAMS) Conference, Seoul, Korea. (July).
  3. Zhang, Y., B. Barak, A. Mathur, K. S. Lee, D. Guiot, E. Erondu, & S.Gould. (2006). Advertisers Beware: Consumer Media Habits are Different in the Developing Countries. 2006 AMS/KAMS Conference, Seoul, Korea. (July).
  4. Moschis, G. P. and A. Mathur (2006). Multitheoretical Perspectives on Cognitive Responses Among Older Adults. Association of Consumer Research Asia Pacific Conference. Sydney, Australia - to be published in Proceedings.
  5. McMellon, C. A., James W. L., Brenda S. Sonner and Arthur J. Kover (2006). Exploring reactions to congruency in advertising: Strategy implications for managers. European Marketing Association Conference Athens, Greece (May).
  6. Yoo, B. (2006). The Effect of Personal Collectivism on Brand Loyalty and Equity: South Korea and the United States. European Marketing Association Conference Athens, Greece (May).
  7. Mellon, C.A. (2006). Ten Advertiser Insights: An Exploratory Analysis of Internet Dog Owner Photographs. International Conference on Research in Advertising (ICORIA), June 30, Bath, United Kingdom (Proceedings on CD).
  8. Neelankavil, J. & M. Chandra (2006). Continuous Innovation and Continuous Improvements and its Effects on Company Performance. North East Quality Council Annual Meeting. __________, _________ (October 17-18).
  9. Thelen, S., T. Thelen, & V. P. Magnini (2006). Service Ethnocentrism & Animosity, this isan expanded version of the paper that had been presented in 2005 at the Society for Marketing Advances; the article was presented April 2006 at the 7th Annual International Business Research Forum "International Outsourcing of Services: Expanding the Research Agenda" at Temple University, Philadelphia.

2005

  1. Mathur, A., B. Barak, K. S. Lee, Y. Zhang & S. Gould (2005). Physical Vanity Across Cultures: Measurement and Validation. Academy of Global Business Advancement Conference, New Delhi, India, 165 (abstract).
  2. Hatten, K. J., W. L. James & J. P. Keeler (2005). Exploring the Interdependence of Profitability & Control in US Banking. Academy of Management Conference, Hawaii (August).
  3. Kulviwat, S., G. C. Bruner II & J. P. Neelankavil (2005). The Role of Self-efficacy in Predicting Technology Acceptance. Academy of Marketing Science Conference, Tampa, Florida. (May).
  4. Kulviwat, S. & G. C. Bruner II (2005). The Effect of Task as a Moderator of Cognition and Affect on Consumer Attitude in Adoption of High Technology Innovations. American Marketing Association Summer Educators' Conference, San Francisco, CA.
  5. James, W. L., G. Torres-Baumgarten, G. Petkovic & T. Havrylenko (2005). Exploring Web Language Orientation in Emerging Markets: The Eastern European Case. Annual Meeting of the Academy of International Business, Quebec City, Canada (July), 180 (abstract). Also selected for discussion at the Second Annual JIBS Paper Development Workshop in Quebec City, Canada (July). – in Proceedings.
  6. Callow, M., C. A., McMellon, D. Lerman & D. Luna (2005). Depicting Romantic Couples in Advertising: The Role of Gender and Race on Audience Perceptions. EACR – European Association for Consumer Research Conference. Goteborg, Sweden. (June).
  7. McMellon, C.A. (2005). In the Land of the Morning Calm: Exploring How American Soldiers Construct and Maintain Identity by Recycling Past Experiences. EACR – European Association for Consumer Research Conference, Goteborg, Sweden (June)
  8. McMellon, C.A. (2005). A Monster Out of Control. International Conference Promoting Business Ethics, October 26-27, New York City, N.Y.
  9. Schiffman, L. & E. Sherman (2005). Older Consumers: A Need for Cross-cultural Examination of Potential Age-Related Paradoxes. GBTA (Global Business and Technology Association) Conference, (July), Lisbon, Portugal
  10. Hsu, S. H., G. C. Bruner II & S. Kulviwat (2005). Personalization in Mobile Commerce. Information Resources Management Association International Conference, San Diego, CA.
  11. Yoo, B. & S-H. Lee (2005). May Counterfeit Products Help Sales of Genuine Products? INFORMS Marketing Science Conference, Emory University, Atlanta, GA (Abstract).
  12. Hsu, S. H. & S. Kulviwat (2005). An Integrative Framework of Technology Acceptance Model and Personalization in Mobile Commerce. 2005 INFORMS Marketing Science Conference, Emory University, Atlanta, GA (Abstract).
  13. Niffenegger, P. & S. Kulviwat (2005). A Culture in Transition: Capitalism vs. Buddhism in Modern Thailand. International Academy of Business Disciplines Conference, Business Research Yearbook, Pittsburgh, PA.
  14. Sherman, E., L. Schiffman & S. T. Thelen (2005). Political Trust: A Comparison of Younger and Older Voters Within the Context of 2004 U.S. Presidential Election. International Conference of Political Marketing. (ICPM) Kastoria, Greece (April)
  15. Thelen, S., T. Thelen, & V. P. Magnini (2005). Service Ethnocentrism & Animosity. Society for Marketing Advances. San Antonio, Texas (November) – published as abstract.

2004

  1. Honeycutt, Jr., E. D., J. B. Ford & S. Thelen (2004). A Dichotomy of Academicians. Academy of Marketing Science Conference. Vancouver, BC, Canada, May 26-29 (Abstract).
  2. Festervand, T. & S. Kulviwat (2004). Local CPA Service Providers as a Strategic Information Source. Allied Academies Spring 2004 International Conference, New Orleans (Abstract.).
  3. Lester, D. & D. Loyd & A. Forman (2004). Longitudinal Study of Generation Y Internet Shopping Behavior. American Collegiate Retailing Association (ACRA) Conference, Orlando, Florida. – in Proceedings.
  4. Moore, R. M. (2004). Marketing Strategies of Leading Brazil-based MNC's. Panel presention at the Annual Meeting of the Academy of International Business, Stockholm, Sweden, July 10-13.
  5. Moschis, G.P., E. Lee & A. Mathur (2004). A Study of Stress and Changes in Consumer Behavior. Asia Pacific Association of Consumer Research Conference. Seoul, Korea.
  6. Yoo, B. & S-H. Lee (2004). Do Counterfeits Promote Genuine Products? Asia-Pacific Advances of Consumer Research (ACR) Conference, Seoul, Korea. (Abstract). – in Proceedings.
  7. Lee, K. S. & H-T Kim (2004 forthcoming). A Cross-National Study of Asian Work Values: An Empirical Investigation of Chinese and KoreanWorkers. Association of the Global Business (AGB), Cancun, Mexico. – in Proceedings.
  8. Lester, D. & D. Loyd & A. Forman (2004 forthcoming). E-Shopping and the Hot-Wired Generation. Atlantic Marketing Association Conference, Chattanooga, TN. – in Proceedings.
  9. Honeycutt, Jr., E. D., E. Cassandra, E. DiRienzo & S. Thelen (2004). Comparison of Student Attitudes toward Intended Careers at Two Universities. Emerging Issues in Business and Technology. Myrtle Beach, South Carolina, (October 28-30), 143-148.
  10. Yoo, B. & N. Donthu (2004). Online Store Site Quality: Conceptualization and Measurement of eQUAL. INFORMS Marketing Science Conference, Rotterdam, Netherlands. (Abstract).
  11. Barak, B., D. Guiot, A. Mathur & C. McMellon (2004). Are Age Self-Concepts and QOL Associations a Cross-Cultural Phenomenon? Panel presentation at the 6th International Conference of the International Society for Quality of Life Studies (ISQOLS), Philadelphia, November 10-14.
  12. Zhang, Y., .J. P. Neelankavil & A. Mathur (2004). The Cultural Relativity of Managerial Leadership Styles: A Cross-Cultural Comparison of Middle-Level Managers in Four Countries. International Conference on Knowledge Culture, and Change in Organizations. London (Abstract).
  13. Sherman, E. & M. Long (2004). Understanding Online Recreational Shoppers. Navigating Crisis and Opportunities in Global Market: Leadership, Strategy and Governance. Global Business and Technology Association (GBATA), 695-702. – in Proceedings.
  14. Hu, J., B. Huhmann & M. R. Hyman (2004). The Role of Self-Efficacy on the Relationship between Task Complexity and Information Search: An Application of the Resource-Matching Perspective. Society for Marketing Advances Conference, St. Petersburg, FL (Abstract). – in Proceedings.
  15. Hu, J. & M. R. Hyman (2004). Faculty Beliefs about Skills Required for Marketing Jobs. Winter American Marketing Association Educators' Conference, Scottsdale, AZ (Abstract).

2003

  1. Thelen, S., J. B. Ford & Earl D. Honeycutt, Jr. (2003). Assessing the Impact of Demographic, Psychographic and Product Specific Variables on Nationalistic Product Preferenc. Academy of International Business, Monterey, California July 5-8.
  2. Honeycutt, Jr., E. D., S. Thelen, K. T. Cort, & E. A. Zamora (2003). Sales Career Preparation in the Philippines. Academy of Marketing Science Conference. Washington D.C., May 28-31.
  3. McMellon, C. A. & M. Long. (2003). From Patriotic to Tasteless: Exploring Consumer Reactions to 9/11/2001 Related Advertising. Advances in Consumer Research, Vol. 31, Provo, UT: Association for Consumer Research.
  4. Kulviwat, S. & T. Clark (2003). Determinants of E-Business Success: The Role of Marketing Capabilities. Advances in Marketing: Society of Marketing Advances (W. J. Kehoe and L. K. Whitten, eds.), New Orleans:, Abstract, p. 97.
  5. Niffenegger, P., S. Kulviwat & N. Engchanil (2003). The Cultural Challenges to Adopting a Capitalist Economic Model in Modern Thailand. Advances in Marketing: Society of Marketing Advances. (W. J. Kehoe and L. K. Whitten, eds.), New Orleans: Abstract, p. 118.
  6. Lee, S.-H. & B. Yoo (2003). Consumer Evaluations of Counterfeit Fashion Products. Annual Advertising and Consumer Psychology Conference. sponsored by the Society for Consumer Psychology and the Korean Marketing Association, Seoul, South Korea. (Abstract).
  7. Neelankavil, J. P. & T. Radin (2003). International Corruption and the Legal Challenges. Paper presented at 10th Annual Conference Promoting Business Ethics, New York, NY, October 22-23.
  8. Kulviwat, S. & S. Balasubramanian (2003), Online Information Search: An Integrated Theoretical Model,” Enhancing Knowledge Development in Marketing, 14 (R. B. Money and R. L. Rose, eds.), Chicago: American Marketing Association Summer Educators' Conference, Abstract, p. 227.
  9. Thelen, S. & E. D. Honeycutt, Jr. (2003). Assessing National Identity in Russia Utilizing the NATID Scale. American Marketing Association Summer Educators' Conference, Chicago, Illinois, August 15-18 (Abstract).
  10. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2003). Antecedents and Consequences of Consumer Ethnocentrism across Russia's Three Sub-Cultures. American Marketing Association Winter Educators' Conference. Orlando, Florida, (February 14-17), 82 (Abstract).
    Awarded "Best Paper in International Track"
  11. Thelen, S. & S. Mottner (2003). Data Mining: Marketing Issues and a Research Agenda. Decision Sciences Institute 2003 Annual Meeting. Washington, D.C., November 22-26 (Abstract).
  12. McMellon, C. A. & M. Long. (2003). Emergent Advertising Appeals in the Weeks after September 11, 2001. 2003 European Association of Consumer Research Conference. Dublin, Ireland (June 4-7). Abstract.
  13. Long, M., L. G. Schiffman & E. Sherman (2003). Exploring the Dynamics of Online Retail Related Activities. Retailing 2003: Strategic Planning in Uncertain Times AMS/ACRA Proceedings.Vol. X, 316-322.
  14. Honeycutt, Jr., E. D. & S. Thelen (2003). Sales and Marketing Career Preparation: MBA Students in the Philippines and India. Society for Marketing Advances, New Orleans, Louisiana, November 4-8 (Abstract).
  15. Kulviwat, S. & T. Clark (2003). Determinants of E-Business Success: The Role of Marketing Capabilities. Society of Marketing Advances Conference, New Orleans, LA., 97 (Abstract).
  16. Niffenegger, P., S. Kulviwat & N. Engchanil (2003). The Cultural Challenges to Adopting a Capitalist Economic Model in Modern Thailand. Society of Marketing Advances Conference, New Orleans, LA., 118 (Abstract).
  17. Berman, B. & C. McMellon (2003). Co-Chairs of Triennial Retailing Conference. sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio.
  18. Evans, J.R. (2003). Editor, Triennial Retailing Conference Proceedings. sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio. 357 pages.
  19. Moschis, G. P. & A. Mathur (2003). Cross-cultural Perspectives on the Aging of Global Markets: Marketing Implications and Directions for Research. World Marketing Congress in Australia (electronic proceedings) 139-144.

2002

  1. McMellon, C. A. & M. Long (2002). Service Quality on the Internet: An Exploration Using a Revised SERVQUAL Scale. American Marketing Association's Annual Frontiers in Services Conference. Maastricht, the Netherlands (June 27-29).
  2. McMellon, C. A. & M. Long (2002). Direct Marketing on the Internet: How Perceptions of Service Quality Differ Among Consumer Segments. American Marketing Association's Summer Educators' Conference. San Diego, CA. (August 2-4).
  3. Mathur, A., E. Lee & G. P. Moschis (2002). Market Segmentation Based on Life Events,” in R. Zwick & T. Ping (eds.) Asia-Pacific Advances in Consumer Research, Vol. 5. Association for Consumer Research, Valdosta, GA. 134. (Abstract). – in Proceedings.
  4. Dou, W., B. Yoo & M. L. Yu (2002). Understanding the Patronage of Ethnic Portals Sites: An Exploratory Study of Chinese Internet Users. Association of Consumer Research Asia-Pacific Conference, Beijing, China (Abstract). – in Proceedings.
  5. Comer, D.R. & W. L. James (2002). Faculty Service as Organizational Citizenship Behavior, paper presented at the Eastern Academy of Management Meetings in New Haven, CT.
  6. Neelankavil, J. P. (2002). International Business Corruption: Issues, Problems, and Prescription. Paper presented at 28th European International Business Academy (EIBA) Annual Conference, Athens, Greece, December 8-10.
  7. McMellon, C. A. (2002). Assessing Perceived Internet Literacy: An Exploration of Self-Efficacy Among Marketing Students. Marketing Educators Association Marketing Educators' Winter Conference. San Diego, CA. (April 19-21).
  8. Moore, R. M. (2002). Surviving the Global Steel Trade War. Latin American Council of Schools of Administration (CLADEA). Porto Alegre, Brazil (Abstract).
  9. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2002). Identifying and Defining Culti-Units in Transitional Economies. Society for Marketing Advances. St. Pete, Florida (November 13-16), 112 (Abstract).

2001

  1. Gulati, R. & B. Yoo (2001). Product Failure and Consumption-Related Behaviors: The Impact of Consumer Attributions and Consumer Perceptions of Partnering Firms' Responses. American Marketing Association Summer Marketing Educators' Conference of (The Best Paper Award, Consumer Behavior Track) (Abstract); in Proceedings.
  2. Evans, J. R. (2001). Web Sites You Can Really Use.American Marketing Association's Summer Educators' Conference, Washington, D.C.
  3. Mottner, S., S. Thelen & K. Karande (2001).A Typology of Internet Retailers: An Exploratory Study. American Marketing Association Winter Educators' Conference. Scottsdale, Arizona (February), 56 (Abstract).
  4. Mathur, A., G. P. Moschis & E. Lee (2001). A Study of Changes in Brand Switching. Asia Pacific Advances in Consumer Research, Vol. IV., Valdosta, GA. 133-139.
  5. Barak, B., A. Mathur , Y. Zhang, K. S. Lee & E. Erondu (2001). Age Satisfaction in Africa and Asia: A Cross-Cultural Exploration. Cross-Cultural Research Conference, Turtle Bay Resort, Hawaii (CD-RAM). .
    [a completely revised version of this article was also published in Asia Pacific Journal of Marketing and Logistics].
  6. McMellon, C. A. (2001). Cyber-Research: Metamorphosis on the Internet.
    European Association for Consumer Research's Conference, Berlin, Vol. 5, (June). – in Proceedings.
  7. Moschis, G. P. & A. Mathur (2001). Globalization of Changing Demographic Markets: International Marketing Challenges of an Aging World. International Conference on Globalization of Business and Markets: Strategies for 21st Century. Management Development Institute, Gurgaon, India. 1-6. – in Proceedings.
  8. Sherman E. & L. G. Schiffman (2001). Observations on Political Marketing Research. International Public Relations Research Symposium, (CD-ROM Proceedings.), Lake Bled, Slovenia.
    [this article completely revised also in Journal of Political Marketing].
  9. Thelen, S. (2001). Marketing Research on the Internet. Marketing Management Association Spring Conference. Chicago, Illinois (March 7-9), 108 (Abstract).
  10. Thelen, S. (2001). Russian National Character: An Application of Clark's Comprehensive Framework. Marketing Management Association Spring Conference. Chicago, Illinois (March 7-9), 142 (Abstract).
  11. Thelen, S. & A. Zhuplev (2001). Comparing Russian and American Attitudes on Ethical Issues in Managing Small Firms in Russia. USASBE/SBIDA Annual National Conference. Orlando, Florida (February 7-10), 144 (Abstract).

2000

  1. Yoo, B. & N. Donthu (2000). Developing a Scale of Perceived Quality of Internet Shopping Site (PQISS). Academy of Marketing Science Conference, Montreal, Canada (Abstract). – in Proceedings.
  2. McMellon, C. A. & L. G. Schiffman (2000). Cybersenior Mobility: One Reason Why Older Consumers are Adopting the Internet. Advances in Consumer Research, Vol. 27, Provo, UT: Association for Consumer Research, 139-144); in Proceedings.
  3. Moore, R. M. (2000). Legal Access to Aids Medications in Poor Countries: Parallel Trade and Compulsory Licensing. Applied Business Research (ABR) Conference Proceedings. Puerto Vallarta, Mexico. (Abstract).
  4. Moore, R. M. (2000). Volvo Strategy. Innovations in Business Practices: The Role of Globalization, Regional Integration, and Technology, Rio de Janeiro, Brazil, 179-186. – in Proceedings.
  5. Sriram V. & A. Forman (2000). Urban Market Revitalization: Developing a Model. International Conference of the Global Business and Technology Association, Rio de Janiero, Brazil. – in Proceedings.
  6. Dou, W., B. Yoo & N. Donthu (2000). Capturing Global Consumers: The Roles of Global Ethnic Portals. JIBS (Journal of International Business Studies) Special Issue and Conference on E-commerce and Global Business, Santa Cruz, California. – in Proceedings.
  7. Long, M. & C. A. McMellon (2000). Measuring Perceived Service Quality on the Internet: An Exploratory Investigation. Retailing 2000: Launching the New Millennium, Vol.9, Columbus, Ohio: The Academy of Marketing Science and the American Collegiate Retailing Association, 203-207.
  8. Mathur, A., R. S. Polimeni & M.Tafti (2000). Completing the Outcome Assessment Cycle. Northeast Decision Sciences Institute Atlantic City, NJ, Northeast Decision Sciences Institute, 202 (Abstract). – in Proceedings.
  9. Berman, B. & J. R. Evans (2000). Co-Chairs of Triennial Retailing Conference & Co-Editors of the Triennial Retailing Conference Proceedings (226 pages) as sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio.

1999

  1. Honeycutt, Jr., E. D., S. Thelen & P. Delany (1999). Military Commissaries: Cost Savings and Overall Benefits. Academy of Marketing Science Annual Conference. Coral Gables, Florida (May), 329-333.
  2. Neelankavil, J. P. (1999). Strategic Resources Commitment of High Technology Firms: An International Comparison. Paper presented at Annual Meeting of the European International Business Academy, Manchester, U.K., Dec. 12 –14.
  3. Mathur, A., G. P. Moschis & E. Lee (1999. Compulsive Consumer Behaviors of Older Adults. in Y. E. Evrard, W. D. Hoyer & A. Strazzieri (eds.) 3rd International Research Seminar on Marketing Communications and Consumer Behavior. Lalonde, France. June, 380-397; in Proceedings.
  4. Moore, R. M. (1999). WTO Dispute Panel Review of the Helms Burton Law. Latin Americas's New Millennium: Reaching “El Dorado,” Proceedings of the 1998 Business Association of Latin American Studies (BALAS), New Orleans (Abstract).
  5. Berman, B. & J. R. Evans (1999). Value-Oriented Marketing: An Effective Approach for Every Business. Luggage and Leather Goods Manufacturers Association Annual Conference, Chicago.
  6. Mohamed, A. A., H. A. Conley & B. Yoo (1999). The Supply and Demand of Child Day Care in Chicago: Implications for Public Policy. Midwest Business Administration Association Conference (Abstract); in Proceedings.
  7. Berman, B. & J. R. Evans (1999). Value-Retailing: An Effective Approach for Every Retailer. National Retail Federation Annual Conference, New York.
  8. Mathur, A., M.Tafti & S. McTiernan (1999). Outcome Assessment: Sharing Experiences and Lessons Learned. NEDSI 28th Annual Meeting, 274. (Abstract); in Proceedings.
  9. Newman, B. & E. Sherman (1999). The Role of Direct Marketing in Politics: Implications for the Internet. Marketing and Competition in the Information Age 28th EMAC (European Marketing Academy) Berlin, May); in Proceedings.
  10. Sherman E. & M. Topol (1999). Direct Marketing's Future: Where's the Promise and Threat of the Web? A Global Strategy Perspective. Academy of Marketing Science World Marketing Conference, Malta, 231-239); in Proceedings.
  11. Schiffman, L. G., M. Long & E. Sherman (1999). High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology Users of the Internet. Academy of Marketing Science World Marketing Conference, Malta, 229-230); in Proceedings.
  12. Yoo, B. & N. Donthu (1999). Cultural Orientation and Consumer Ethnocentrism. Summer Marketing Educators' Conference. American Marketing Association (Abstract); in Proceedings.
  13. Zhang, Y. (1999). The Asian Economic Crisis and Its Impact on U.S. Businesses' Marketing Activities in Asia. Advances in Marketing, Annual Meeting of the Southwestern Marketing Association, 100 (Abstract); in Proceedings.

1998

  1. Dadzie, K. Q., W. J. Johnston, E. W. Dadzie & B. Yoo (1998). Influence in the Organizational Buying Center and Logistics Automation Technology Adoption. American Marketing Association Logistics and Supply Chain Management Conference, Vienna, Austria (Abstract); in Proceedings.
  2. Forman, A. (1998). The Use of Student Case Competitions in the Teaching of Marketing Strategy and Planning. American Marketing Association Summer Educator's Conference, Boston, Massachusetts.
  3. Hatten, K.J., W.L. James & D.G. Meyer (1998). Strategy & Control (US Banking, 1983-1992): Loose Control, Low Performance. paper presented to the 18th Conference of the Strategic Management Society, Orlando, Florida.
  4. James, W.L., K.L. Smith, B. S. Sonner & C. Anatra (1998). Differentiating Services - The Marketing of Affinity Cards. Developments in Marketing Science, 21, 136-141.
  5. Moore, R. M. (1998). Finish Line Technologies, Inc. American Marketing Association, International Marketing Exchange Colloquium, Vienna, Austria. ); in Proceedings.
  6. Moschis, G. P. & A. Mathur (1998). A Study of Life Events and Consumer Behavior. in K. H. & K. B. Monroe (eds.) Asia-Pacific Advances in Consumer Research,Vol. 3, Provo, UT: Association for Consumer Research.
  7. Sonner, B. S. & W.L. James (1998). Assessing Conflict in the Automobile Industry: Is Strategic Orientation a Factor? 40th Meeting of the Southwestern Academy of Management, 31-35); in Proceedings.
  8. Tafti M. & A. Mathur (1998). Alumni Survey as a Main Part of Outcome Assessment. in M. J. Paknejad & S. K. Chen(eds.) 1998 Proceedings of the Northeast Decision Sciences Institute 27th Annual Meeting. 31-33.
  9. Yoo, B. & N. Donthu (1998). Brand Equity Scale Development. INFORMS Marketing Science Conference, Montreal (Abstract).
  10. Yoo, B. & N. Donthu (1998). Validating Hofstede's Five-Dimensional Measure of Culture at the Individual Level. Summer Marketing Educators' Conference. American Marketing Association (Abstract); in Proceedings.
  11. Yoo, B. & N. Donthu (1998). Societal and Individual Uncertainty Aversion: A Two-Country Study of Store Image and Purchase Intention. Winter Educators' Conference. American Marketing Association (Abstract); in Proceedings.
 
 
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