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MKIB
Hofstra University
Marketing and International Business

Departmental Publications

Journals (1998 – 2007)

2007 (published and in press)

  1. Berman, B. (2007 in press). Strategies to Detect and Reduce Counterfeiting Activity, Business Horizons.
  2. Fink, R.C., W.L. James, & K.J. Hatten (2007 in press). Duration & Relational Choices: Time Based Effects of Customer Performance & Environmental Uncertainty on Relational Choices. Industrial Marketing Management.
  3. Barak, B. (2007 in press). Age identity: A cross-cultural global approach. International Journal of Behavioral Development.
  4. Saran, A., C. Guo, & S. Kulviwat (2007, forthcoming). Marketing Strategy in Transition Economies: The Case of India. International Journal of Business Research, 7 (2).
  5. Lee, E., G.P. Moschis, & A. Mathur, (2007). Stress, Coping, and Consumer Preferences: A Two-Way Transitional Event History Analysis. International Journal of Consumer Studies, 31(4), July, pp. 428-435.
  6. Fink, R.C., W.L. James, & K.J. Hatten (2007 in press). The Effects of Performance, Environmental Uncertainty and Relational Norms on Customer Commitments to Suppliers over the Duration of Customer-Supplier Relationships, International Journal of Management and Decision Making.
  7. Mathur, A., G.P. Moschis, & E. Lee (2007 in press). A Longitudinal Study of the Effects of Life Status Changes on Changes in Consumer Preferences. Journal of the Academy of Marketing Sciences.
  8. Till, B.D. & Wilson, R.T (2007 in press). Airport Advertising Effectiveness: An Exploratory Field Study. Journal of Advertising.
  9. Till, B.D. & Wilson, R.T (2007 in press). Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness. Journal of Advertising Research, 47 (3)
  10. McMellon, C. (2007 in press). Pop! Standout in Any Crowd, The Journal of Consumer Marketing (review of Horn’s book).
  11. Wilson, R.T (2007 in press). Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S. Journal of International Consumer Marketing, 20 (1).
  12. Honeycutt, Jr., E.D., C. DiRienzo, R. Pavlik, & S.T. Thelen (2007 in press). How Realistic Are Student Attitudes Toward Selected Careers. The Journal of Learning in Higher Education.
  13. Neelankavil, J. & D. Comer (2007). The Best of the Best: Lessons from the Top Performing American Corporations, 1954-2005. Journal of Management Development. 26 (5): 499-515.
  14. Sherman, E., S.T. Thelen, & L. Schiffman (2007 in press). Impact of Trust on Candidates, Branches of Government and the Media Within the Context of the 2004 U.S. Presidential Election. Journal of Political Marketing.
  15. McMellon, C. (2007 in press). The 50-Plus Market. The Journal of Product and Brand Management (review of Stroud’s book)
  16. Hu, J., B.A. Huhmann, & M.R. Hyman (2007). The Relationship between Task Complexity and Information Search: The Role of Self-Efficacy. Psychology & Marketing, 24 (3), 253-270.
  17. Kulviwat, S., G.C. Bruner II, A. Kumar, S.A. Nasco, & T. Clark (2007, forthcoming), Toward a Unified Theory of Consumer Acceptance of Technology. Psychology & Marketing.

2006

  1. Niffenegger, P., S. Kulviwat, and N. Engchanil (2006). Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives. Asia Pacific Business Review.Special Issue: Business and Management in South East Asia: Studies in Diversity and Dynamism, 12 (4), 403-420.
  2. Berman, B. (2006). Developing an Effective Customer Loyalty Program. California Management Review. (Fall), 123-148.
  3. Berman, B. (2006). Developing an Effective Customer Loyalty Program. Dutch by Holland Management Review. A Dutch translation of the California Management Review article.
  4. Planchon. J.M., W.L. James, & L. Van Hoof (2006). A Preliminary Examination of Consumer Reactions to Direct To Consumer Prescription Drug Advertising: US and Belgian Perspectives. International Journal of Business Research, 5 (2): 122-130. Paper was also presented at the Annual Meeting of the International Academy of Business and Economics in October 2006, in Las Vegas.
  5. Kulviwat, S., R.Thakur & C. Guo (2006). An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention. International Journal of E-Business Research, 2 (2), 68-82.
  6. Hsu, S. H. & S. Kulviwat (2006 forthcoming), An Integrative Framework of Technology Acceptance Model and Personalization in Mobile Commerce. International Journal of Technology Marketing, 1 (4), 393-410.
  7. Hsu, S.H. & Songpol Kulviwat (2006). Personalization and Customer Satisfaction in Mobile Commerce. Encyclopedia of E-Commerce, E-Government and Mobile Commerce. Idea Group References: Hershey, PA.
  8. Zhang, Y. & G. Zinkhan (2006). Humor in Television Advertising: Does Audience Involvement Matter? Journal of Advertising.
  9. Forman, A., D. Lester & D. Loyd (2006). Relationship Avoidance: The Advantage of the Internet. Journal of Business, Industry and Economics.
  10. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2006). The Impact of Regional Affiliation on Consumer Perceptions of Relationships among Behavioral Construct. Journal of Business Research. 9, 9 September, 965-973.
  11. Mathur A., G. P. Moschis & E. Lee (2006). Consumer Stress - Handling Strategies: Theory and Research Findings. Journal of Consumer Behaviour.
  12. McMellon, C. (2006). Web Copy That Sells: Revolutionary Formula for Creating Killer Copy Every Time. The Journal of Consumer Marketing (review of Veloso’s book).
  13. McMellon, C.A. and M. Long (2006). Sympathy, Patriotism, and Cynicism:  How Advertisers and Consumers Reacted after 9/11/01. Journal of Current Issues and Research in Advertising. 28 (2), 1-18.
  14. Papaioannou, G. & A. Mathur (2006). Editors’ Introductory Comments. Journal of Financial Services Marketing, 10 (May), 83-85.
  15. Fink. R., L. F. Edelman, K. J. Hatten & W. L. James (2006). Transaction Cost Economics, Resource Dependency Theory and Customer-Supplier Relationships. Journal of Industrial and Corporate Change. 15 (3): 497-529.
  16. Mathur A., E. Lee & G. P. Moschis (2006 forthcoming). Life-Changing Events and Marketing Opportunities. Journal of Targeting, Measurement and Analysis for Marketing.
  17. Hu, J., B. A. Huhmann & M. R. Hyman (2006 forthcoming). The Role of Self-Efficacy on the Relationship between Task Complexity and Information Search: An Application of the Resource-Matching Perspective. Psychology & Marketing.
  18. Long, M, C. A., McMellon, S.D. Clark & L. G. Schiffman (2006 forthcoming). Building Loyalty: An Empirical Examination of Relationship Marketing.  Services Marketing Quarterly, 1-17.
  19. Neelankavil, J. P. & M. Chandra (2006) Strategic and Management Tools for Innovation. Improving Quality of Stakeholder Engagement (January): 13-19.
  20. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2006 forthcoming). Demographic, Psychographic, and Product Specific Variables Impact on Nationalistic Product Preferenc. Thunderbird International Business Review. 48 (5), September-October.

2005

  1. Neelankavil, J. P., M. Chandra & J. Ullman (2005) Strategic Tools for Innovation and Their Impact On the Long-Term Success of Modern Corporations. Annual Review of Communications. Vol.58, (Fall), 169-178.
  2. Berman, B. (2005). Applying Yield Management Pricing to Your Service Business. Business Horizons. (March-April), 169-179.
  3. Berman, B. (2005). How to Delight Your Customers. California Management Review. (Fall), 129-151.
  4. Honeycutt, E. D., T. Thelen, S. Thelen & S. K. Hodge (2005) Impediments to Sales Force Automation. Industrial Marketing Management. 34 (4), 313-322.
  5. Evans, J. & A. Mathur (2005). The Value of Internet Surveys: The Future is Now. Internet Research. 15 (2), 195-219
  6. Yoo, B. & J. Totten (2005). The Effects of Marketing Education and Individual Cultural Values on the Ethics of a Southern School’s Students. International Journal of Business Disciplines. 16 (2), 73-84.
  7. Evans, J. (2005). Are the Largest Public Retailers Top Financial Performers? A Longitudinal Analysis. International Journal of Retail & Distribution Management. (11), 842-857.
  8. Bharadwaj, S., T. Clark & S. Kulviwat (2005). Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth. Journal of the Academy of Marketing Science. 33 (3), 347-359.
  9. Comer D. R. & W. L. James (2005). Business Faculty Members’ Emotional responses to Institutional Service. Journal of the Academy of Business Education, 6 (Spring), 1-10.
  10. Lee, K. S. & T. Gao (2005). Studying Organizational Commitment with the OCQ in the Korean Retail Context: Its Dimensionality and Relationships with Satisfaction and Work Outcomes. The International Review of Retail, Distribution, and Consumer Research. 15 (4), 375-399.
  11. Yoo, B. & N. Donthu (2005). The Effect of Personal Cultural Orientation on Consumer Ethnocentrism: Evaluations and Behaviors of U.S. Consumers toward Japanese Products. Journal of International Consumer Marketing, 18 (1/2), 7-44.
  12. McMellon, C. (2005). The Customer Learning Curve: Creating Profits from Marketing Chaos. The Journal of Product and Brand Management (review of Hellman and Burst’s book), 14(5).
  13. McMellon, C. (2005).Inclusive Branding: The Why and How of a Holistic Approach to Brands. The Journal of Product and Brand Management (review of ____________’s book), 14(1), 74-75.
  14. McMellon, C. (2005).Defending the Brand; Aggressive Strategies for Protecting Your Brand in the Online Arena. The Journal of Product and Brand Management (review of Murray’s book), 14(1).
  15. James, W. L., A. J. Kover, B. S. Sonner & J. P. Keeler (2005). Some Insights into the Reliability and Validity of The Ayer Battery of Emotional Responses. Journal of Targeting, Measurement and Analysis for Marketing. 13 (4), 374-382.
  16. Mathur A., & G. P. Moschis (2005). Antecedents of Cognitive Age: A Replication and Extension. Psychology & Marketing. 22 (12), 969-994.

2004

  1. Thelen, S., S. Mottner & B.Berman (2004). Data Mining: Following the Trail to Marketing Gold. Business Horizons. (November/December), 25-33.
  2. Berman, B. (2004). Strategies to Combat the Sale of Gray Market Goods. Business Horizons. (July-August), 51-60.
  3. McMellon, C.A. & I. Eftimov (2004). Exploring the Determinants of the Media Negotiation Process: A Qualitative Study. Current Issues and Research in Advertising. 26 (2), 27-39.
  4. Jantan, M. .A, E. D. Honeycutt, S. Thelen & A. Attia, The Effect of Managerial Sales Training on Sales Managers' Performance: Comparison of Global and Domestic Firms in Malaysia. Industrial Marketing Management. 33 (7), 667-673.
  5. Minjoon, J., J. Hu and R. T. Peterson (2004). A Comparison of Information Searchers and E-shoppers on the Perceptions of E-shopping Factors: An Assessment. International Journal of Internet Marketing and Advertising, 1 (2), 204-228.
  6. Hatten, K. J. W. L. James & D. G. Meyer (2004). The Longevity of the Performance Effects of the Miles and Snow Strategic Archetypes: A Ten-Year Perspective in US Banking. International Journal of Management and Decision Making. 5 (2-3), 196-215.
  7. Berman, B. & S. Thelen (2004). A Guide to Developing and Managing a Well-Integrated Multi-Channel Retail Strategy. International Journal of Retail and Distribution Management. 32 (3), 147-156.
  8. Yoo, B. & S-H. Lee (2004), The Buyers of Counterfeit Products in South Korea. Journal of International Business and Law. 3 (1), 95-112.
  9. Thelen, S. & E. D. Honeycutt (2004). Assessing National Identity in Russia Utilizing the NATID Scale. Journal of International Marketing. 12 (2), 58-82
  10. Kulviwat, S. & C. Guo & N.Engchanil (2004). Online Information Search: A Critical Review and Assessment. Journal of Internet Research: Electronic Networking, Applications and Policy.14 (3), 245-253.
  11. McMellon, C. A. & M. Long (2004). Exploring the Determinants of Retail Service Quality on the Internet. Journal of Services Marketing. 18(1), 78-90.
  12. James W. J., C. A. McMellon & G. Torres-Baumgarten (in press). Dogs and Cats Rule: A New Insight into Segmentation. Journal of Targeting, Measurement and Analysis for Marketing. 13 (1), 1-8.
  13. Forman, A., D. Lester & D. Loyd (2004). Internet Shopping and Buying Behavior of College Students. Services Marketing Quarterly. 27 (3); 2004.

2003

  1. Peterson, R. T. & J. Hu (2003). Analyzing Historical Industry Behavior in Marketing Management and Strategy Courses: A Guide for Contemporary Educators. Academy of Educational Leadership Journal, 7 (1), 43-58.
  2. Barak, B., A. Mathur, Y. Zhang, K. S. Lee & E. Erondu (2003) Age Satisfaction in Africa and Asia: a Cross-Cultural Exploration. Asia Pacific Journal of Marketing & Logistics. Vol. 15 (1/2), 3-26.
  3. Berman, B. (2003). Are You Ready to Implement a Successful E Commerce Strategy. Ekonomika predazeca [Journal of the Association of Yugoslav Economists]. (January-February 2003), 12-19 (in Serbian].
  4. Evans, J. (2003). The Strategic Role of the Internet: A Marketing Perspective. Ekonomika preduzeca [Journal of the Association of Yugoslav Economists]. (January-February), 5-11 (in Serbian].
  5. James W. L. (2003). Upotreba Interneta U Realizaciji Istrazivanja
    Marketinga [Using the Internet to Conduct Marketing Research],     Ekonomika preduzecam [Journal of the Association of Yugoslav Economists]. 65 (Januar-Februar), 20-25. (in Serbian].
  6. Long, M., S. D. Clark, L.G. Schiffman & C.A. McMellon (2003). In the Air Again: Frequent Flyer Relationship Programs and Business Travelers’ Quality of Life. International Journal of Travel Research. 5 (6), 421-423.
  7. Dou, W., B. Yoo, & M. L. Yu (2003). Consumer Patronage of Ethnic Portals. International Marketing Review. 20 (6), 661-677.
  8. Yoo, B. & R. Mandhachitara (2003). Estimating Advertising Effects on Sales in a Competitive Setting. Journal of Advertising Research. 43 (Spetember), 310-321.
  9. Neelankavil, J. P. & V. T. Alganar (2003). Strategic Resource Commitment of High Technology Firms: An International Comparison. Journal of Business Research. 56 (5), 493-502
  10. Mathur, A., G. P. Moschis, & E. Lee (2003). Life Events and Brand Preference Changes. Journal of Consumer Behaviour. 3 (2), 129-141.
  11. Yoo, B., D. K. Schuler & G. A. Sneide (2003). Do Information Technology-Savvy Salespeople Sell More? Journal of Marketing Management, 13 (1), 14-22.
  12. Honeycutt, E. D. & S. Thelen (2003). Marketing Career Preparation in the Philippines. Marketing Education Review. 13 (3), pp. 65-73
  13. Schiffman, L G., E. Sherman & M. Long (2003).Towards a Better Understanding of the Interplay of Personal Values and the Internet. Psychology & Marketing. 20 (2), 169-185.

2002

  1. Berman, B. (2002). Should Your Firm Adopt a Mass Customization Strategy? Business Horizons. (July-August), 51-60.
  2. McMellon, C.A. & L.G. Schiffman. (2002). Cybersenior Empowerment: How Some Older Individuals are Taking Control of Their Lives. Journal of Applied Gerontology. 21 (2), 157-175.
  3. Dadzie, K. Q., W. J. Johnston, B. Yoo, and T. G. Brashear (2002), Measurement Equivalence and Applicability of Core Marketing Concepts Across Nigerian, Kenyan, Japanese and U.S. Firms: An optimal Scaling Approach. Journal of Business and Industrial Marketing, 17 (6), 430-455.
  4. Pesch, M. J., B. Yoo & V. Osendorf (2002). Bo Diddley’s. Journal of the International Academy for Case Studies. 8 (2), 29-35 (Teaching notes are published in 8 (3), 107-117).
  5. Pesch, M. J., B. Yoo & Vicki Osendorf (2002), Gilbert Printing. Journal of the International Academy for Case Studies. 8 (5), 39-44 (Teaching notes are published in 8 (7), 43-50).
  6. Mottner, S., S. Thelen & K. Karande (2002).An Exploratory Study of Internet Retailer Typologies. Journal of Marketing Channels. 10 (1), 3-23
  7. Berman, B. & A. Sharland (2002). The Teaching of Relationship Marketing Concepts in Introductory Undergraduate Marketing Principles and Graduate Introductory Marketing Courses. Journal of Marketing Education. (August), 125-134.
  8. Yoo, B. & N. Donthu (2002). The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students. Journal of Marketing Education. 24 (August), 92-103.
  9. Thelen, S. & K. R. Coulson (2002). Diagnosing Russian National Character utilizing Clark's Comprehensive Framework. Journal of Marketing Management. 12 (1) Spring, 19-31
  10. Yoo, B. & R. E. Sibley (2002). Dynamic Co-Existence of Company-Owned and Franchised Outlets: A Framework of the Franchisor Perspective. Journal of Marketing Management. 12 (2), 23-38.
  11. Sherman, E. & L. G. Schiffman(2002). Political Marketing Research in the 2000 U.S. Election. Journal of Political Marketing. 1 (2-3), Spring, 53-68.
  12. Yoo, B. & N. Donthu (2002). Testing Cross-Cultural Invariance of Brand Equity Creation Process. Journal of Product & Brand Management. 11 (6), 380-398.
  13. Schiffman, L G., E. Sherman & N. Kirpalani (2002). Trusting Souls: A Segmentation of the Voting Public. Psychology and Marketing. 19 (12), 993-1008
  14. Yoo, B. (2002). Cross-Group Comparisons: A Cautionary Note. Psychology & Marketing. 19 (April), 357-368.

2001

  1. Evans, J. R. & B. Berman (2001). Conceptualizing and Operationalizing the Business-to-Business Value Chain. Industrial Marketing Management.30 (February), 135-148.
  2. Mathur, A., Y. Zhang, & J. P. Neelankavil (2001). Critical Managerial Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries. International Journal of Cross-Cultural Management. 1 (3), 251-267.
  3. Evans, J.R. & I. L. Haase (2001) Online Business Education in the 21st Century: An Analysis of Potential Target Markets. Internet Research. 3, 246-260.
  4. James, W. L. & B.S. Sonner (2001). Just Say No to Traditional Student Samples. Journal of Advertising Research. 41, 5 (September/October), 63-71.
  5. Mathur A., B. Barak, Y. Zhang, & K.S. Lee (2001). A Cross-Cultural Procedure to Assess Reliability and Measurement Invariance. Journal of Applied Measurement. 2 (3), 241-255.
  6. Lee, E., G. P. Moschis & A. Mathur (2001). A Study of Life Events and Changes in Patronage Behavior. Journal of Business Research. 54 (1), 25-38.
  7. Yoo, B. & N. Donthu (2001). Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research. 52 (April), 1-14.
  8. Flynn, D. & A. Forman (2001). Venture Capital Involvement in Their New Venture Organizations: An Analysis By Life Cycle Stage. Journal of Developmental Entrepreneurship. 6 (1).
  9. Thelen, S. & A. Zhuplev (2001). A Comparison of Russian and American Approaches to Ethical Issues in Russian Small Businesses. Journal of East-West Business. 7 (4), 29-54
  10. McMellon, C. A. & L. G. Schiffman (2001). Cybersenior Research: A Practical Approach to Data Collection. Journal of Interactive Marketing. 15(4), 46-55.
  11. Evans, J. R. (2001). The Emerging Role of the Internet In Marketing Education: From Traditional Teaching to Technology-Based Education. Marketing Education Review. (Fall) 1-14. (available online at http://cbpa.louisville.edu/mer/JREmer.pdf)
  12. Barak, B., A. Mathur , Y. Zhang, & K.S. Lee (2001). Perceptions of Age-Identity: A Cross-Cultural Inner-Age Exploration. Psychology & Marketing. 18(10), 1003-1029
  13. Sherman, E., L. G. Schiffman & A.Mathur (2001). The Influence of Gender on the New Age Elderly’s Consumption Orientations. Psychology & Marketing. 18(10), 1073-1089.
  14. Thelen, S. (2001). The Internet as a Channel for Market Research: Avenues for Future Research. Quarterly Journal of Electronic Commerce. 2 (3), 215.
  15. Yoo, B. & N. Donthu (2001). Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (SITEQUAL. Quarterly Journal of Electronic Commerce. 2 (1), 31-47.

2000

  1. Evans, J. & I. L. Haase (2000).What’s Ahead for Online Higher Education: A Consumer Perspective. Futures Research Quarterly. 16 (3).
  2. Yoo, B., N. Donthu & S. Lee (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science. 28 (April), 195-211.
  3. Neelankavil, J. P., A. Mathur & Y. Zhang (2000). Determinants of Managerial Performance: A Cross-Cultural Comparison of Middle Managers from Four Countries. Journal of International Business Studies
  4. Buda, R. & Y. Zhang (2000). Consumer Product Evaluation: the Interactive Effect of Message Framing, Presentation Order, and Source Credibility. Journal of Product and Brand Management. 9 (4), 229-240.

1999

  1. Berman, B. (1999). Planning for the Inevitable Product Recall. Business Horizons.(March-April). 69-78.
  2. Zhang, Y. & R. Buda (1999). The Moderating Effects of Need for Cognition and Source Credibility on Positively versus Negatively Framed Advertising Messages. Journal of Advertising. 28 (2), 1-15.
  3. McMellon, C. A. (1999). Integrating University, Community, and Student Goals in an Advertising Skills Course. Journal of Advertising Education. 3 (Spring), 9-15.
  4. Dadzie, K. Q., W. J. Johnston, E. W. Dadzie & B. Yoo (1999). Influence in the Organizational Buying Center and Logistics Automation Technology Adoption. Journal of Business & Industrial Marketing. 14 (5/6), 433-444.
  5. Evans, J. & V. E. King (1999). Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites Industrial Marketing Management. 28 (June), pages 343-358.
  6. Barak, B. & D. Rahtz (1999). Perceived Youth: Appraisal and Characterization. The International Journal of Aging & Human Development. 49 (3), 231-257.
  7. Mohamed, A. A., H. A. Conley & B. Yoo (1999). Perceptions of Child Care Center Owners in Chicago: Implications For Public Policy. International Journal of Sociology and Social Policy. 19 (7/8), 100-113.
  8. Mathur, A. (1999). Adoption of Technological Innovations by the Elderly: A Consumer Socialization Perspective. Journal of Marketing Management. 9(3), Winter, 21-35.
  9. Mathur, A. & G. P. Moschis (1999). Exploring the Intergenerational Caregiver Market: A study of Family Care Providers for the Elderly. Journal of Marketing Theory and Practice. 7 (Summer), 76-86.
  10. Mathur, A. & G. P. Moschis (1999). Socialization Influence on Preparation for Late Life. Journal of Marketing Practice: Applied Marketing Science. 5(6/7/8), 163-176.
  11. Mathur, A. & G. P. Moschis & E. Lee (1999). Stress and Consumer Behavior: Coping Strategies of Older Adults. Journal of Marketing Practice: Applied Marketing Science. 5 (6/7/8), 233-247.

1998

  1. Lee, K. S. & A. Mathur (1998) Formalization, Role Stress, Commitment, and Work Outcomes: An Empirical Analysis of South Korean Workers. Journal of Asia-Pacific Business.
  2. Donthu, N. & B. Yoo (1998). Cultural Influences on Service Quality Expectations. Journal of Service Research. 1 (November), 178-185.
  3. Barak, B. (1998). The Inner Ages of Middle-Aged Prime-Lifers. The International Journal of Aging & Human Development. 46 (3),189-228.
  4. Mathur, A. (1998). Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension and Additional Findings. International Journal of Consumer Marketing. 10(4), 93-110.
  5. Sachdev, H., A. Mathur & E. Lee (1998) Age-Related Differences in Cognitive Responses: Multitheoritical Perspectives and Additional Findings. The Journal of the Association of Marketing Educators. 2 (1), 38-54.
  6. Yoo, B., N. Donthu & B. K. Pilling (1998). Channel Efficiency: Franchise versus Non-Franchise Systems. Journal of Marketing Channels. 6 (3/4), 1-15.
  7. Donthu, N. & B. Yoo (1998). Retail Productivity Assessment Using Data Envelopment Analysis. Journal of Retailing.74 (Spring), 89-105.
  8. Mathur, A., E. Sherman & L. G. Schiffman (1998). Opportunities for Marketing Travel Services to New Age Elderly. Journal of Services Marketing. 12 (4), 265-277.
  9. Mathur, A. (1998). Examining Trying as a Mediator and Control as a Moderator of Intention--Behavior Relationship. Psychology & Marketing. 15 (3), 241-259.
 
 
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