Marketing and International Business: Student Competitions

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Congratulations to HAMA and Rick Wilson, Assistant Professor of Marketing and International Business and HAMA faculty advisor!

Hofstra has once again placed third in the American Marketing Association's annual case competition in New Orleans. Hofstra was one of 10 schools out of 61 who made it to the Top 10. This is the fourth time in the past five years Hofstra has made it to the finals.

HAMA also took home several chapter awards including:
1. Outstanding Chapter Planning
2. Honorable Mention for their Marketing Week events
3. 2nd Place in an on-site mini-Marketing Strategy Case Competition (team consisted of Zachary Caputo and Jonathan Kordi-Hubbard)

More about the Case Competition
This year's case competition focused on creating an integrated marketing campaign for Donate Life America, a national non-profit organization committed to increasing organ, eye, and tissue donation in the United States. Students were charged with developing a national turnkey campaign that can be used by colleges and local organ donation agencies to increase donor registrations and advocacy among 18 to 24 year olds. Hofstra's case competition presentation team included the following students: Briana Garcia, Natasha Jaisinghani, Samuel Little, Akanksha Mittal, and Steven Morin. Other members of the team included: Alia Ishak, Annmarie Lupo, Sean Raftery, and William Sheridan.