Frank G. Zarb School of Business
Learning Goals and Objectives

| B.B.A. PROGRAM | M.B.A. PROGRAM | EMBA PROGRAM | M.S. PROGRAMS |

Learning Goals for the B.B.A. Program

Learning goal 1: Communication
Each student can demonstrate proficiency in oral and written communication.
OBJECTIVES:
1.1. Students will produce written documents that will (a) be grammatically correct and (b) incorporate logical, complete, and articulate thoughts.
1.2. Students will make effective oral presentations on business topics. For example, they will (a) conduct themselves professionally, (b) speak clearly, (c) maintain eye contact with their audience, and (d) convey the main ideas.
1.3. Students will use appropriate technology to enhance the effectiveness of their oral and written presentations.
a) They will use visual presentation tools effectively (e.g., PowerPoint, white board, flip charts, etc.), and b) They will use charts, graphs, etc. (as appropriate) in their written documents.

Learning goal 2: Ethics
Each student can recognize ethical issues as they relate to organizations and their social responsibility.
OBJECTIVES:
2.1. Each student will recognize basic concepts and theories related to business ethics and social responsibilities.
2.2. Students will identify ethical issues within a situation presented to them.

Learning goal 3: Curriculum Integration
Each student has knowledge of and can integrate basic functional competencies to evaluate information critically and make organizational decisions.
OBJECTIVES:
3.1. Each student will demonstrate basic knowledge of functional areas of business.
3.2. Students will analyze and evaluate a company's strategies using functional as well as business policy and strategy concepts. Students will also be required to recommend alternative future courses of action for the company.
3.3. Students will demonstrate the basis of effective group decision making, integrating multiple functional areas in a simulated business environment.

Learning goal 4: Information Technology
Each student will be knowledgeable about the use of information and technologies and be able to apply basic tools to solve business problems.
OBJECTIVES:
4.1. Each student will demonstrate the ability to use basic software tools, such as spreadsheets, database management, and presentation software.
4.2. Each student will be able to use the library resources, research databases, and/or the Internet to obtain information.

Learning goal 5: Quantitative Skills
Each student will be able to analyze and interpret basic quantitative information.
OBJECTIVES:
5.1. Each student will demonstrate knowledge and use of basic quantitative tools, such as descriptive statistics, probability, hypothesis testing, correlation, chi-squared test, t-test, and regression analysis.
5.2. Each student will be able to analyze and interpret quantitative data, such as those found in financial statements and other sources.

Learning goal 6: Critical Thinking
Each student can apply critical thinking skills to basic business situations.
OBJECTIVES:
6.1. Each student will identify key problem(s) and/or opportunities in a business situation presented to her/him.
6.2. Each student will make evaluations of information, including the significance of evidence or facts for problem definition and solution.

Learning goal 7: Global Business Knowledge
Each student will be able to analyze basic global business practices.
OBJECTIVES:
7.1. Each student will demonstrate knowledge of basic global business practices such as international marketing, international finance, international management, international accounting, etc.

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Learning Goals for the M.B.A. Program

Learning Goal 1: Communication
Students will be effective at communications.
OBJECTIVES:
1.1 Students will deliver oral presentations that are well organized, engaging and informative.
1.2 Students will produce written projects that are well structured, concise, analytical, resourceful and meaningful.
1.3 Students will engage in substantive dialogue, actively listen and contribute to an exchange of ideas.

Learning Goal 2: Teamwork
Students will be effective participants and contributors in team related work in order to achieve the team’s objectives.
OBJECTIVES:
2.1 Students will achieve their team objectives by collectively expending their efforts for the group task.
2.2 Students will demonstrate professional interpersonal relations with other team members.
2.3 Students will demonstrate a high level of motivation for working in teams.

Learning Goal 3: Analytical and Critical Thinking
Students will be critical thinkers in identifying, analyzing and solving complex business problems.
OBJECTIVES:
3.1 Students will identify appropriate issues.
3.2 Students will identify appropriate assumptions.
3.3 Students will select and apply appropriate qualitative and/or quantitative analytical methods.
3.4 Students will identify reasonable alternatives.
3.5 Students will reach conclusions using well structured and logical reasoning.
3.6 Students will understand and measure the impact deriving from their analyses.
3.7 Students will identify the limitations of their analyses.
3.8 Students will incorporate creativity and innovative thinking in problem solving.

Learning Goal 4: Global
Students will be capable of analyzing the impact of global, organizational and individual issues on managing organizations internationally.
OBJECTIVES:
4.1 Students will understand the purpose, function and goals of world and regional trade organizations and agreements.
4.2 Students will analyze the opportunities and threats in the environments associated with managing organizations internationally.
4.3 Students will effectively integrate the various organizational functions for application in an international environment.
4.4 Students will understand the qualities that enhance cross-cultural effectiveness and develop strategies to improve their own competencies.

Learning Goal 5: Information Technology
Students will be proficient in the use of advanced information technology resources for strategic decision-making.
OBJECTIVES:
5.1 Students will use advanced IT resources to enhance decision making in a simulated or real situation.
5.2 Students will demonstrate their understanding of the use of advanced IT based communication tools for enhancing managerial effectiveness.
5.3 Students will contribute to the design and development of appropriate IT based systems.

Learning Goal 6: Ethics and Corporate Social Responsibility
Students will be cognizant of ethical and social responsibility issues and their implications.
OBJECTIVES:
6.1 Students will recognize the consequences and impact of business decisions on contemporary social issues.
6.2 Students will evaluate ethical dilemmas in profit and not-for-profit organizations.
6.3 Students will be knowledgeable of the tools for creating and implementing corporate social responsibility objectives.

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Learning Goals for the EMBA Program

Learning Goal 1: Team Leadership
Students will be able to understand the skills that contribute to effective leadership and they will be able to use these skills in team related work.
OBJECTIVES:
1.1 Students will demonstrate an understanding of the characteristics of effective leadership.
1.2 Students will demonstrate leadership qualities through motivating fellow group members
1.3 Students will demonstrate leadership qualities through delegating specific tasks to individual members
1.4 Students will demonstrate leadership qualities through assessing each team member’s performance
1.5 Students will demonstrate leadership qualities through resolving conflicts among team members

Learning Goal 2: Presentation
Students will be able to demonstrate mastery at delivering presentations to sophisticated business audiences.
OBJECTIVES:
2.1 Students will deliver well organized presentations that will be engaging and informative to observers.
2.2 Students will effectively respond to feedback, criticisms, and questions.

Learning Goal 3: Organizational Planning
Students will be able to develop and implement a detailed organizational level plan, and they will be able to describe a mechanism for assessing success and making necessary strategic adjustments in it.
OBJECTIVES:
3.1 Students will create a competitive and comprehensive organizational plan.

Learning Goal 4: Ethics and Corporate Social Responsibility
Students will be cognizant of ethical and social responsibility issues and their implications.
OBJECTIVES:
4.1 Students will learn how to think critically about ambiguous ethical situations they will encounter in the workplace.
4.2 Students will learn how to articulate their own values and appreciate others’ value systems (including those of people from different cultures), and make decisions that respect and reflect the conflicting interests of multiple stakeholders.
4.3 Students will learn how organizational pressures can promote or inhibit ethical behavior.
4.4 Students will learn the impact of formal systems on ethical and socially responsible behavior.

Learning Goal 5: Global Environment
Students will be capable of developing plans, strategies, and organizational structures that are appropriate for operating in a global environment.
OBJECTIVES:
5.1 Students will analyze the opportunities and threats in the environments associated with managing organizations internationally.
5.2 Students will understand the impact of specific environmental factors such as cultural differences, the economic environment, political risk assessment, etc. to be able to develop an international business plans.
5.3 Students will effectively integrate the various organizational functions for application in an international environment.
5.4 Students will develop and evaluate alternative organizational structures for planning and implementing global strategies.

Learning Goal 6: Analytical and Critical Thinking Skills:
Students will demonstrate their ability to use analytical and critical thinking skills in identifying, analyzing and making recommendations regarding complex business problems and opportunities.
OBJECTIVES:
6.1 Students will identify key and peripheral issues.
6.2 Students will list plausible alternative courses of action based on a comprehensive analysis of the firm, its environment, and use of appropriate assumptions.
6.3 Students will utilize appropriate qualitative and/or quantitative techniques in their analysis of alternatives
6.4 Students will recommend courses of action including budgets, timetables, organization charts, and identification of key milestones.
6.5 Students will incorporate creativity and innovative thinking in problem solving.

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Learning Goals for the M.S. Programs

M.S. in Finance

Learning Goal F1
Students will be able to demonstrate knowledge of theories and models relevant to the field of Finance.
OBJECTIVES:
F1.1. Students will complete a major written project that demonstrates an understanding of theories and models used in Finance.

Learning Goal F2
Students will be able to critically analyze theories and models in the field of Finance.
OBJECTIVES:
F2.1. Students will complete a major written project that applies one or more financial theories and/or models to answer a specific question or analyze a financial problem.

Learning Goal F3
Students will be able to apply empirical methods to analyze a financial theory and/or test a financial model.
OBJECTIVES:
F3.1. Students will complete a major written project in which a specific question or theory is empirically tested.

Learning Goal F4
Students will be able to collect data from multiple electronic sources.
OBJECTIVES:
F4.1. Students will demonstrate specific knowledge of electronic data retrieval.

Learning Goal F5
Students will be able to demonstrate a working knowledge of the Bloomberg Professional System.
OBJECTIVES:
F5.1. Students will demonstrate specific knowledge of Bloomberg data retrieval system.

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M.S. in Human Resources Management

Learning Goal HRM1
Students will be knowledgeable of theories, models, and tools relevant to Human Resources Management.
OBJECTIVES:
HRM1.1. Students will complete an in-depth and intensive research project that exhibits a conceptual understanding of the subject in Human Resources Management.

Learning Goal HRM2
Students will be capable of critically analyzing theories, models and tools relevant to Human Resources Management.
OBJECTIVES:
HRM2.1. Students will propose a research topic and design an experiment to test potentially innovative solutions to problem(s). The design should begin with a critical analysis of existing doctrine in human resource management and provide scope for exploration of theory and new conceptual frameworks.

Learning Goal HRM3
Students will gain theoretical and practical experience in the field of human resource management, including and integrative emphasis on leadership and organizational skills crucial and specific to being effective as a human resource manager.
OBJECTIVES:
HRM3.1. Students will master understanding of relevant theoretical, integrative knowledge in Human Resources, Leadership, General Management, Organizational and Individual Behavior.
HRM3.2. Students will demonstrate an ability to apply relevant theoretical, integrative knowledge in Human Resources, Leadership, General Management, Organizational and Individual Behavior.
HRM3.3. Students will develop and demonstrate practical and integrative skill in dealing with situations in Human Resource Management, Leadership, General Management, Organizational and Individual Behavior.

Learning Goal HRM4
Students will become proficient in the understanding the way that human resource policies contribute to and detract from the successful implementation of organizational strategies.
OBJECTIVES:
HRM4.1. Students will gain theoretical understanding of the basic elements of strategic management, environmental and organizational diagnosis, and stakeholder analysis, levels of strategic vision, goal setting and decision making. In the course of this study, students will learn to diagnose the impact of HR policies and a variety of changes in employee populations
HRM4.2. Students will explore and analyze actual applications of strategic human resource management in many organizational settings and environments, and be able to identify successful and unsuccessful applications.

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M.S. in Information Technology

Learning Goal IT1
Students will be knowledgeable of theories, models, and tools relevant to information technology.
OBJECTIVES:
IT1.1. Students will compose a major written project that exhibits a conceptual understanding of the subject in information technology.

Learning Goal IT2
Students will be capable of critically analyzing theories, models, and tools relevant to information technology.
OBJECTIVES:
IT2.1. Students will construct a major written project that provides solutions to a problem(s) through critical analysis of existing literature and/or knowledge found in information technology.

Learning Goal IT3
Students will be effective at communications.
OBJECTIVES:
IT3.1. Students will deliver oral presentations that are well organized, engaging, and informative.
IT3.2. Students will produce written projects that are well structured, analytical, resourceful, and meaningful.

Learning Goal IT4
Students will be aware of the professional codes of conduct in the information technology field.
OBJECTIVES:
IT4.1. Students will understand professional codes of conduct (or industry rules/codes of ethics) associated with the information technology field.

Learning Goal IT5
Students will be proficient in the use of advanced information technology resources for strategic decision-making.
OBJECTIVES:
IT5.1. Students will use advanced IT resources to enhance decision making in a simulated or real situation.
IT5.2. Students will demonstrate their understanding of the use of advanced IT based communication tools for enhancing managerial effectiveness.
IT5.3. Students will contribute to the design and development of appropriate IT based systems.
IT5.4. Students will have advanced knowledge of information technology systems analysis and design tools and methodologies.
IT5.5. Students will have advanced knowledge of information technology database management systems tools and methodologies.
IT5.6. Students will have advanced knowledge of information technology data communications tools and methodologies.
IT5.7. Students will have advanced knowledge of information technology project management tools and methodologies.

Learning Goal IT6
Students will be effective participants and contributors in team related work in order to achieve the team’s objectives.
OBJECTIVES:
IT6.1. Students will achieve their team objectives by collectively expending their efforts for the group task.
IT6.2. Students will demonstrate professional interpersonal relations with other team members.
IT6.3. Students will demonstrate a high level of motivation for working in teams.

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M.S. in Marketing

Learning Goal M1Students will be knowledgeable of theories, models, and tools relevant to marketing.
OBJECTIVES:
M1.1. Students will compose a major written project that exhibits a conceptual understanding of the subject in marketing.

Learning Goal M2
Students will be capable of critically analyzing theories, models, and tools relevant to marketing.
OBJECTIVES:
M2.1. Students will construct a major written project that provides innovative solutions to a problem(s) through critical analysis of existing literature and/or knowledge found in marketing.

Learning Goal M3
Students will be aware professional codes of ethics of the American Marketing Association and capable of integrating this knowledge into a major written project.
OBJECTIVES:
M3.1. Students will provide material that shows their capacity to integrate AMA code of ethics in their work.

Learning Goal M4
Students will be effective at making presentations.
OBJECTIVES:
M4.1. Students will deliver oral presentations that are well organized, engaging, and informative.

Learning Goal M5
Students will have an understanding of what is needed to develop or engage in strategic marketing planning.
OBJECTIVES:
M5.1. Students will create strategic marketing plans.

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M.S. in Marketing Research

Learning Goal MR1
Students will be knowledgeable of theories, models, and tools relevant to marketing research.
OBJECTIVES:
MR1.1. Students will compose a major written project that exhibits a conceptual understanding of the subject in marketing research

Learning Goal MR2
Students will be capable of critically analyzing theories, models, and tools relevant to marketing research.
OBJECTIVES:
MR2.1. Students will construct a major written project that provides innovative solutions to a problem(s) through critical analysis of existing literature and/or knowledge found in marketing research.

Learning Goal MR3
Students will be capable of designing a research plan.
OBJECTIVES:
MR3.1. Students will follow proper steps for developing a research plan.

Learning Goal MR4
Students will be effective at making presentations.
OBJECTIVES:
MR4.1. Students will deliver oral presentations that are well organized, engaging, and informative.

Learning Goal MR5
Students will be capable of using statistical techniques popularly used in marketing research
OBJECTIVES:
MR5.1. Students will be able to determine which technique is most appropriate considering the structure of the data, use the statistical technique properly, and interpret the results correctly. Examples of statistics that students should master include descriptive statistics, graphics, t-tests,
Chi-square tests, correlations, ANOVA, multiple regression, factor analysis, cluster analysis, and structural equations modeling.

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M.S. in Quantitative Finance

Learning Goal QF1
Students will be knowledgeable of theories, models, and tools relevant to Quantitative
Finance
OBJECTIVES:
QF1.1. Students will complete an assignment and/or project that exhibit a conceptual understanding and application of Quantitative Finance.

Learning Goal QF2
Students will apply empirical methods to test a quantitative financial model.
OBJECTIVES:
QF2.1. Students will complete an assignment and/or project in which a specific quantitative model is empirically tested.

Learning Goal QF3
Students will gain hands on experience of accessing and retrieving various forms of data from different electronic financial data sources.
OBJECTIVES:
QF3.1. Students will demonstrate specific knowledge of electronic data retrieval across a variety of operating platforms.

Learning Goal QF4
Students will demonstrate specific knowledge of the Bloomberg Professional System.
OBJECTIVES:
QF4.1. Students will access and retrieve data from the Bloomberg Professional System for pricing, trading and risk management applications.

Learning Goal QF5
Students will be knowledgeable in advanced computational methods relevant to financial engineering.
OBJECTIVES:
QF5.1. Students will demonstrate knowledge of advanced quantitative and computational methods.
QF5.2. Students will apply advanced quantitative and computational methods into pricing, trading and risk management applications.
QF5.3. Students will use advanced programming languages and/or statistical packages for pricing, trading and risk management applications.

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