Charles A. (Chuck) McMellon, Ph.D.

Associate Professor of Marketing and International Business

Email: mktcam@hofstra.edu
Telephone: 516-463-6450
Term of service in United States Army
1960-1966
Highest rank:  Specialist 5^th class
Army MOS: Explosive Ordinance Disposal Specialist 
Basic training: Fort Jackson, SC
MOS Training: US Naval Propellant Plant, Indianhead, MD
Assignments:  Fort Benning, Georgia and 83^rd Ordinance Battalion, 24^th Ordinance Detachment, Anyang-Ni, South Korea

Degrees: PHD, 1997, CUNY Gr School of the City University of New York; MBA, 1994, CUNY Baruch College; BBA, 1968, CUNY Baruch College

Bio:

Teaching:

• MKT 211 Advertisement Management (graduate)
• MKT 222 International Promotional Campaigns (graduate)
• MKT 247 Consumer Behavior in the Global Environment (graduate)
• MKT 270Marketing Problems Seminar (graduate)
• MKT 275Strategic Planning in Marketing (graduate)
• MKT131Principles of Advertising
• MKT132Integrated Marketing Campaigns
• MKT133Advertising Case Competition

Areas of Expertise & Research

• Creativity in Advertising
• Advertising Effectiveness
• Consumer Behavior Aspects of New Media
• Advertising Management, Strategy and Tactics

Accomplishments & Honors

2010-Present

Member of Editorial Review Board
Journal of Advertising Education.

2009
Co-chairperson (with Dr. Barry Berman)
Retailing 2009: Strategic Challenges in Uncertain Times, Tri-Annual Conference
Sponsors: Academy of Marketing Science & American Collegiate Retailing Association.
September 30/October 3, 2009, New Orleans, Louisiana.

2006
Co-chairperson (with Dr. Barry Berman)
Retailing 2006: Strategic Planning in the New Millenium, Tri-Annual Conference
Sponsors: Academy of Marketing Science & American Collegiate Retailing Association.
November 1-4, 2006 Orlando, Florida

2007-Present
Member - Executive Board
American Collegiate Retailing Association

2007-Present
Member - Editorial Review Board
Journal of Current Issues and Research in Advertising

2004-Present
Member - Editorial Review Board for Buyer Behavior
Journal of Business Research

2003
Co-chairperson (with Dr. Barry Berman)
Retailing 2003: Strategic Planning Uncertain Times, Tri-Annual Conference
Sponsors: Academy of Marketing Science & American Collegiate Retailing Association.
November 6-9, 2003, Columbus, Ohio.

Professional Experience

1989-1991
Executive Vice President
Ted Chin & Company, New York
Director of Client Services ($ 30MM in Billings).
Responsibilities: marketing and service to all accounts, including such as: Irving Bank, Simon & Schuster, Shaklee Corporation, Forest City MetroTech, Acutrak Watches, Sonnet Sprint water, and others.

1979-1988
Senior Vice President
Ally & Gargano, New York
Management Supervisor
Accounts: Dunkin' Donuts, Jergen's Products such as Jergen's Lotion, Bryan Foods, BayBanks, Kayser-Roth, Mindscape Software.

1972-1979
Vice President
Foote, Cone & Belding, New York.
Management Supervisor($20mm budget)
Main Accounts: Clairol Products (Introduced many new products as this client grew to be number one) and Schenley Liquors.

1968-1971
Account Executive
Young & Rubicam, N.Y.
Main Accounts: General Foods, National Distillers, Time Inc
Top of Form
Bottom of Form

Selected Publications
Journals:

• McMellon, Charles A. & Mary Long (2006). Sympathy, Patriotism, and Cynicism:
  How Advertisers and Consumers Reacted after 9/11/01. Journal of Current Issues and
  Research in Advertising. 28 (2), 1-18.
• Long, Mary, Charles A., McMellon, S.D. Clark & Leon G. Schiffman (2006). Building
  Loyalty: An Empirical Examination of Relationship Marketing. Services Marketing
  Quarterly, 1-17.
• McMellon, C.A. & I. Eftimov (2004).Exploring the Determinants of the Media Negotiation
  Process: A Qualitative Study. Current Issues and Research in Advertising. 26 (2), 27-39.
• McMellon, Charles A. & Mary Long (2004). Exploring the Determinants of Retail Service
  Quality on the Internet. Journal of Services Marketing. 18(1), 78-90.
• James, William, Charles A. McMellon & Gladys Torres-Baumgarten (2004). Dogs and Cats
  Rule: A New Insight into Segmentation. Journal of Targeting, Measurement and Analysis
  for Marketing. 13 (1), 1-8.
• Long, Mary, S. D. Clark, Leon G. Schiffman & Charles A. McMellon (2003). In the Air Again:
  Frequent Flyer Relationship Programs and Business Travelers' Quality of Life. International
  Journal of Travel Research. 5 (6), 421-423.
• McMellon, Charles A. & Leon G. Schiffman. (2002). Cybersenior Empowerment: How Some
  Older Individuals are Taking Control of Their Lives. Journal of Applied Gerontology. 21 (2),
  157-175.
• McMellon, Charles A. & Leon G. Schiffman (2001). Cybersenior Research: A Practical Approach
  to Data Collection.Journal of Interactive Marketing. 15(4), 46-55.
• McMellon, Charles A.(1999). Integrating University, Community, and Student Goals in an
  Advertising Skills Course. Journal of Advertising Education.3 (Spring), 9-15.
• McMellon, Charles (1995). and R. H. Ducoffe."Sorting the Mail: A Study of Categorization and
  Deliberative Processing. “Journal of Direct Marketing, 9 (Winter), 56-66

Book Reviews published in Journals

• McMellon, Charles (2009).Digital Engagement. The Journal of Consumer Marketing(review of
  Harden and Heyman's book).
• McMellon, Charles (2008).Citizen Marketers. The Journal of Consumer Marketing(review of
  McConnell and Huba's book).
• McMellon, Charles (2008). The 50-Plus Market. The Journal of Product and Brand Management
  (review of Stroud's book).
• McMellon, Charles (2007).Pop! Standout in Any Crowd, The Journal of Consumer Marketing
  (review of Horn's book), 24(2), 120-121.
• McMellon, Charles (2006).Web Copy That Sells: Revolutionary Formula for Creating Killer Copy
  Every Time. . The Journal of Consumer Marketing(review of Veloso's book), 23(6), 367-368.
• McMellon, Charles (2005). The Customer Learning Curve: Creating Profits from Marketing Chaos
  The Journal of Product and Brand Management (review of Hellman and Burst's book) 14 (5), 348-350.
• McMellon, Charles (2005). Inclusive Branding: The Why and How of a Holistic Approach to Brands.
  The Journal of Product and Brand Management (review of Schmidt & Ludlow's book) 14 (1), 74-75.
• McMellon, Charles (2005). Defending the Brand: Aggressive Strategies for Protecting Your Brand in
  the Online Arena (review of Murray's book) 14 (1), 75-76.
• McMellon, Charles (2004).How to Advertise: What Works, What Doesn't-And Why The Journal of
  Consumer Marketing(review of Roman, Maas & Nisenholtz's book), 21, 366-367.
• McMellon, Charles (2003).Making It Personal The Journal of Consumer Marketing(review of
  Kasanoff's book), 20 (6), 591-594.
• McMellon, Charles (2002). Provacy-Enhanced Business: Adapting to the Online Environment The
  Journal of Consumer Marketing(review of Frye's book), 19 (4/5), 445-447.
• McMellon, Charles (2000).Online Customer Care - Applying Today's Technology to Achieve World-Class
  Customer Interaction The Journal of Consumer Marketing(review of Cusack's book), 17 (1), 78-81.
• McMellon, Charles (1999).How Advertising Works: The Role of Research The Journal of Consumer Affairs
  (review of Jones' book), 33 (2).
• McMellon, Charles (1995).Business-to-Business Communication Handbook The Journal of Business-to-
  Business Marketing(review of Messner's book), 2 (2), 89-91.
• McMellon, Charles (1995).Business-to-Business Direct Marketing The Journal of Business-to-Business
  Marketing(review of Bly's book) 2 (2), 92-93.
• McMellon, Charles (1993).Global Perspectives on Advertising Self-Regulation The Journal of Business-to-
  Business Marketing(review of Boddewyn's book) 1 (4), 4.

Dr. Charles Smith

Professor of Management, Entrepreneurship, and General Business

Email: Charles.H.Smith@hofstra.edu
Telephone: (516) 463-5731
Degrees: PHD, 1985, Syracuse University; MBA, 1972, Syracuse University; BS, 1968, La Salle University, PA

Bio:
Dr. Smith received a B.S. in accounting from LaSalle College, and an M.B.A. in organization theory and finance, and a Ph.D. in organization theory from Syracuse University. His teaching and research interests are in systems theory applications to group and organizational development, the management of change and innovation, business policy and strategic decision making.

Dr. Smith has been a faculty member at Syracuse University, an instructor at the United States Army Intelligence School, and an auditor, financial manager, controller and operations analyst in industry and nonprofit sectors. He worked with United States Army Intelligence in Seoul, Korea, 1969-70.

His recent articles have appeared in The Journal of Applied Behavioral Science, World Futures, Systems Research, Human Relations, Vision/Action, Organizational Dynamics and New Management. He has presented papers at the national meetings of the Academy of Management and the Operations Research Society of America and is a member of Beta Gamma Sigma and chair of the Spirituality and Systems Group of the International Society for the Systems Sciences. Dr. Smith consults to organizations in the areas of leadership skills and group and organizational development. He is on the boards of trustees of for-profit and not-for-profit corporations, and facilitates community workshops on humanistic/Jungian psychology, meditation and creativity.

Dr. Smith served from 1988 to 1991 and 2004 to 2006 as Chairperson of the Department of Management and General Business. In 1987 he was awarded the Hofstra University Stessin Award for his article "Transformation and Regeneration in Social Systems, a Dissipative Structure Perspective," which appeared in Systems Research, Winter, 1986. In 1992 he received the M.B.A. Association Teacher of the Year award.