Offered by the Department of Marketing and International Business, the Master of Science in Marketing Research is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

I.	Residency Requirements	Credits
MBA 201W	Library Information Resources (Required)	No Degree Credit
MBA 202W	Calculus for Business Applications*	No Degree Credit
MBA 203W	Information Technology*	No Degree Credit
MBA 204W	Statistics for Business Applications*	No Degree Credit
	* May be waived based on prior academic work
II.	Required Courses	Credits
MKT 203	Marketing Analysis and Management	3
MKT 245	Research for Marketing Decisions	3
MKT 247	Consumer Behavior	3
MKT 280	Advanced Marketing Research	3
BCIS 203	Information Systems for Managers	3
QM 203	Advanced Quantitative Analysis for Managers	3
QM 250	Multivariate Data Analysis Methods	3
One of the following courses, selected under advisement
QM 215	Business Forecasting	3
BCIS 212	International Information Technology	3
BCIS 215	Database Management Systems	3
BCIS 225	Knowledge-Based Decision Support Systems	3
BCIS 257, A-Z	Special Topics in Business Computer Information Systems (permission required)	3
...
One marketing elective, selected under advisement		3
...
MKT 310-311	Thesis in Marketing Research (Two course sequence)	6