EVENT CONCEPT- Hispanic Heritage Weekbegins on October 12 and will highlight the wonderful foods of various Hispanic cultures. Partnering with the International Students office, we are promoting the event with flyers, banners, posters, voicemail to bring everyone to our location. Decorations, music of a Mariachi band and signs in the Student Center Atrium will also be used. With events such as this, we can test the waters to continue to expand our concepts and variety.

SECRET OF YOUR SUCCESS - I want to be on hand for all of our events because it allows me to observe and talk to people about whether they like the concept that we are presenting. Our events help us to bring customers, and potential new ones, into an environment where we can see what they like and what they don't. Fresh foods and good service are what we want the public to see.

DIFFICULTY YOU FACE- Bringing students and staff of the University who are not our regular customers and finding ways to get them to try something that they may not be familiar with.

TECHNIQUES THAT WORK- Events like this one will show the public what we can do, that we are not simply cafeteria food but sophisticated and skilled chefs and caterers. The total package, including the music, exhibition cooking and the location in the center of the service area, is important in communicating that we want to know what students like. We also include free chances to win raffle prizes and food samplings to draw people to our events.

STUDENT PARTICIPATION- Come and enjoy the party! Free samples and new menus are what we hope will bring students in.

EVENTS COMING UP- Other events planned for the semester include the San Gennaro Feast (September 21-23), Hispanic Heritage Month (October 12-14),Octoberfest at Kate and Willies (October 19-21), Student Appreciation Day (October 27), Vegan Vegetarian Week (November) and our Fresh Baked Pie Sale in November during the week of Thanksgiving (see flyers in the cafeteria). Also coming soon is the Mediterranean Market (Kosher foods of the Mediterranean) in the Student Center Atrium.

EVENT CONCEPT- The Cartooning/Animation Certificate Program is designed to be tailored to the personal skill and goals of each student. We want to partner with parents and students and highlight the support that we offer. We demonstrate the support by inviting them to join with the faculty, current students and myself to learn how they will benefit.The dialogue that takes place helps families and their students to choose what components are right for them. They appreciate the opportunity to get to know the instructors and we can then work together to develop the skills of the student. The complete experience includes an explanation of all options, skills that are developed, style of instructors and how the courses are interrelated.

SECRET OF YOUR SUCCESS- By knowing the program inside and out and meeting every student and their parent, I think we can personalize what we offer for the students. Our goal is that they are happy with the experience that we offer. We need to help make connections between the technical training and the support that we offer in terms of development and learning for our students.

DIFFICULTY YOU FACE- Choosing times, days and dates for our Open House is very important. We have tried to choose a weekday and a weekend, morning and evening, and usually plan to host the session at least a month before the classes begin in September and February.

TECHNIQUES THAT WORK- The Director keeps the program on task, to maintain the audiences interest and to identify individual situations that belong in a separate meeting. "We want to offer mentorship for the families, to guide them and give them feedback, walk them through the process of the training that they will get in our program." to introduce their varied programs to targeted audiences. "My goal is to get to know the audience, to encourage them to talk to us. I also want them to know the program and the instructors do a great job of explaining that.I can also learn from their presentation, and then tie in the parental involvement component.

STUDENT PARTICIPATION- Hofstra students can assist instructors and students in many areas of interest. Contact the Office of Student Employment or The UCCE office, x35993, for more information.

EVENTS COMING UP- For more information on Youth Programs at Hofstra, click here or contact the Office of Youth Programs at the University College for Continuing Education at x36919.

EVENT CONCEPT- Moving Dutch, sponsored by the Office of Student Activities, is a program for all upper-class Hofstra students to provide help and information to families and new students as they arrive on campus in September. All of the participating students help out throughout the week by physically moving students into housing and participating in all kinds of events to make them feel welcome.

SECRET OF YOUR SUCCESS- We participate in the Moving Dutch program because it is a chance to interact with all of the other student organizations and the new students. Cadets want to interact with the University and be part of things, and to give back to the University and thank them for the support.

DIFFICULTY YOU FACE- We try to do what we can do so that students at Hofstra learn more about the Army and the commitment that we have made to the program. Our participation in events goes a long way and helps us all. When people get to know us they say, "Hey, these cadets are people too and not some robot who wears a uniform." It shows that we all have a human face.

TECHNIQUES THAT WORK- We used an army jeep to draw attention to our information table in one of the large parking areas near the Residence Halls on move-in day. We participate in other events, such as New Student Orientation, Transfer Orientation, and College for a Day to meet and talk with students. We try to get tables in the Atrium (Student Center) once a week to allow cadets to speak to students. Our After Action Review (AAR) is used in the office to capture lessons learned from events, to evaluate what went well, what it can be attributed to, what can be done to improve and to assign responsibilities clearly for the future to the appropriate people. We also have a calendar, kept by the Operations Officer, which allows the staff to synchronize their outreach efforts with other functions of the office and the Hofstra academic calendar, and assign responsibilities as needed.

STUDENT PARTICIPATION- ROTC is great because it allows you to be a student first - you only put on the uniform when you train- and the rest of the time you are who you are. I was involved in a fraternity and intramural sports, and as a cadet I'm allowed to wear shorts and sneakers and hang out with my friends. I think that exposure is great for the cadets and the student body as well.

EVENTS COMING UP- ROTC has events for the battalion such as the Award and Commissioning ceremonies, a Military Ball and a Dining-in formal dinner. Look for ROTC color guard at the Hofstra vs. Northeastern football game on November 13 at 3:30pm and at the Homecoming Parade at 10am on October 16.

THE EVENT CONCEPT- Middle/High School Players Day on September 25th at 3:30 with Free Admission for all middle and high school players and coaches.RSVP is via email (athjzb@hofstra.edu) or telephone 463-5187. Special Youth Cheerleading Day promotions and food drive for Long Island children with Island Harvest and the Student Government Association of Hofstra conducting a food drive.

THE SECRET OF YOUR SUCCESS - Working as a team with other Hofstra departments makes us all stronger and able to be in touch with students. We have built connections and cosponsored events (some events within events, such as the Island Harvest Food Drive ) with Student Government Association, the Veterans Alumni, Dean of Students and Office of Student Activities just to name a few. Football games are now several events taking place simultaneously and this appeals to groups, such as families, teams and students, who have different needs. Halftime shows, free admission, teams of players and cheerleaders from the local area on the field, chances to meet our players, learning cheers and performing them at the game, and even fireworks have been part of the mix this year. The key to the success of these events is word of mouth in the community. By inviting teams or groups, recognizing them and letting them play and perform while they are here, we personalize the experience for them. They'll tell a friend about it and it also gets parents out to the games.

DIFFICULTY YOU FACE- Encouraging students who have not attended a game to come out. Some students may not attend a game because they are not rowdy or don't think they will fit in. Also, making these events successful and getting the word out to the community with a small staff is difficult.

TECHNIQUES THAT WORK- We used the It's Happening at Hofstra newsletter (contact University Relations, x36963) to promote our events through November all at the same time in the same place. We also use the Pride Newsletter, various email blasts to Alumni, Pride Club, employees, fans and students. The information is included in AlumNet (Alumni Relations e-newsletter), Channel 12's "What's to Do" on Long Island calendar, the Nassau Coliseum theme tower, Newsday editorials, the Hofstra Times newsletter from University Relations to parents of students, student dorms posters and boards, the Hofstra Chronicle, marquis in the Student Center Atrium, the Hofstra Portal, voicemail to resident students and posting of flyers, and the Hofstra and Hofstra Athletics websites. The use of give aways such as t-shirts, posters, stickers and other souvenirs are used at all events.

STUDENTS PARTICIPATION- Jesse also encourages students to get involved and learn first hand about marketing and promotions by volunteering in the Athletics office and gaining invaluable experience.Hofstra will also be opening the first ever student section behind the end zone and offering a cash prize at the Homecoming Game on October 16th at 1:30 p.m., when the Pride take on the University of Delaware. Admission for all games is FREE for students and up to three guests with Hofstra ID.

EVENTS COMING UP- Find out more about Homecoming (October 16), Take a Kid to the Game Day (October 30) and Veteran's and Scouts Day (November 13) contact Jesse Bonfiglio at (516) 463- 5187, or by email at ATHJZB@HOFSTRA.EDU. The Hofstra Portal (on campus only) and the Hofstra Athletics website at www.hofstra.edu/athletics.