James Neelankavil
Professor of Marketing and International Business
Degrees
PHD, 1976, New York Univ; MBM, 1972, Asian Inst of Management; BSC, 1961, St Thomas Aquinas CollBio
Teaching:
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EMBA 410 International Business Practicum
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EMBA 425 The Challenge of Global Business Strategy
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MBA 350 Integrative Capstone of the Zarb School MBA program
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IB 207 Global Business Decision Making
Areas of Expertise& Research
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Global Business Strategy
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Cross-Cultural Management
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International Marketing
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Corporate Strategy
Languages
English, Hindi, & MalayalamEducation
1976
Ph.D. in International Business
Stern School of Business, New York university
1972
Master of Business Administration (MBA) with distinction
Asian Institute of Management, Manila, Philippines
1961
Bachelor of Science (B.Sc.) in Physics and Mathematics
St. Thomas College, Kerala University, India
Selected Publications
Books:- Neelankavil, James P. and Anoop Rai, Basics of International Business, 2nd Ed., Sheron Enterprises , Inc, New York, NY, June 2013.
- Neelankavil, James (2011) Corporate Strategy: A Practical Approach,
2nd ed. McGraw-Hill: New York, N.Y. - Neelankavil, James (2007) International Business Research, 1st Ed., M.E.
Sharpe: New York, N.Y. - Neelankavil, James, Yong Zhang, & Tao Gao, Eds. (2003). Selections from
International Business and Global Business: Contemporary Issues, Problems,
and Challenges, 3rd Ed, McGraw-Hill, Inc.: New York, NY. - Neelankavil, James & William McDonald (1999). International Business
Management: Decision Making Simulation, McGraw-Hill Irwin, Inc.: Chicago, IL. - Neelankavil, James & Albert B. Stridsberg (1980). Advertising Self-Regulation: A
Global Perspective, Hastings House Publishers: New York.
- Stevans, L., J.P. Neelankavil, R. Mendoza, and S. Shankar, (2012), “The economic competiveness of countries: A principle factor approach,” International Journal of Economic and Finance, 4, no. 12: 80-92.
- Jadhav, A., J.P. Neelankavil, and D. Andrews, (2012), “Maximum sustainable level of national debt,” Journal of Accounting and Finance, 12, no. 2: 51-64.
- Jadhav, A., and J.P. Neelankavil, (2011), "Deficit Financing: Cases, Consequences, and Potential Cures," Journal of Applied Business and Economics, 12, no. 6: 24-38.
- Neelankavil, J.P., L. Stevans, and F.L. Roman, (2011), "Correlates of Economic Growth
for Developing Countries: A Panel Cointegration Approach,"International Review of
Applied Economics. Forthcoming - DeGuzman, J., J.P. Neelankavil, and K. Sengupta, (2011), "Human Resources Roles - Ideal
versus Practiced: A Cross-Country Comparison among Organizations in Asia,"
International Journal of Human Resource Management . Forthcoming - Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural Relativity of Managerial
Leadership Styles: A Cross Cultural Comparison of Middle-Level Managers in four Countries.
International Journal of Business and Public Administration., 6 (3), Fall, 32-49. - Neelankavil, James & Mahesh Chandra (2008). Products Development and Innovation for
Developing Countries: Potential and Challenges. Journal of Management Development, 27 (5),
117-125. - Neelankavil, James & V.T. Alganar (2003). Strategic Resource Commitment of High Technology
Firms: An International Comparison. Journal of Business Research, 56 (5), 493-502. - Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial Motivational Factors:
A Cross Cultural Analysis of Four Culturally Divergent Countries," International Journal of
Cross-Cultural Management, 1(3), 251-267. - Neelankavil, James, Anil Mathur & Yong Zhang (2000). Determinants of Managerial Performance:
A Cross-Cultural Comparison of Middle Managers from Four Countries. Journal of International
Business Studies, 31 (1) - Neelankavil, James, David Sessions, & Venkat Mummalini (1995). Use of Foreign Language and
Models in Print Advertisements in East Asian Countries: A Logit Modeling Approach. European
Journal of Marketing, Vol. 29, No. 4, 24-38. - Neelankavil, James, Thomas O'Neil, & Richard Tashjian (1985).Techniques to Obtain Market-Related
Information from Very Young Children. Journal of Advertising Research, June-July, 41-47 - Neelankavil, James & Benjamin Lipstein (1984). Television Advertising Copy Research: A Critical
Review of the State of the Art. Journal of Advertising Research, April-May, 19-28.
Awards & Honors
2011
Dean's Award for outstanding Service to The Zarb School of Business
Top ranked teacher, Asian Institute of Management, September 2010 – December 2011 graduate program.
2009
Best Paper Award,
the International Academy of Business &
Public Administration's Annual Conference, Dallas, TX.
2008
Fulbright Senior Specialist fellow
2006
Dean's Award for outstanding Service to The Zarb School of Business
2003 & 2005
Best Teacher Award
Executive MBA Program
Professional Background
2012 –
Editorial Board Member, International Journal of Advances in Management Science
2011 – present
Editorial Board member, Journal of Asian Business
2002 –
Editor, Journal of International Business and Law
1972
Business consultant to leading US and Asian companies
1961 - 1970
Production Supervisor
Firestone Tire & Rubber Company of India Ltd., Mumbai, India.
Recent Courses Taught
| Course | Title | Level |
|---|---|---|
| MBA 350 | MBA INTEGRATIVE CAPSTONE | Graduate |



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