Degrees: PHD, 1985, Univ Tennessee Knoxville; BA, 1977, SUNY Univ Cntr Albany

Bio:

Dr. Forman received a B.A in psychology from the State University of New York, Albany. He holds a Ph.D. from the University of Tennessee, College of Business Administration. His dissertation, The Impact of Purchase Decision-Confidence on the Process of Consumer Satisfaction/Dissatisfaction, has made theoretical contributions with implications for marketing researchers and practitioners.

Prior to coming to Hofstra University, Dr. Forman served as an assistant professor at Michigan State University and as a visiting assistant professor at the University of Tennessee. He has taught courses at both the graduate and undergraduate levels in marketing management, international marketing, buyer behavior and marketing research. In addition, he has taught in the Hofstra/Erasmus joint international summer program in the Netherlands.

His research interests focus on consumer psychology and the role of individual variables in the buyer decision process. In addition, he has studied the role of ethics and social responsibility in the development of marketing strategy. Dr. Forman has written and presented papers at numerous conferences and has written articles that have appeared in the Journal of Retailing, the Journal of Euromarketing and the International Marketing Review, among others.

Dr. Forman is the author of "Your Career in Marketing," an interactive computer program published and distributed by the American Marketing Association. His textbook, Marketing in Action: Readings and Cases, has been translated into Spanish as Mercadotecnia en Accion: Lecturas y Casos and is published by Addison-Wesley Iberoamericana.

Dr. Forman is a member of the American Marketing Association, the Association for Consumer Research and the Academy of Marketing Science. He has served as the Eastern Region representative to the American Marketing Association's Collegiate Activities Council and as a vice-president of that organization.