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Barry Berman
Professor of Marketing and International Business
Degrees: PHD, 1973, CUNY Gr Sch & Univ Cnt; MBA, 1968, CUNY Baruch Coll; BBA, 1966, CUNY Baruch Coll
Bio:
Dr. Berman earned a B.B.A. cum laude in marketing and an M.B.A. in business policy at the Bernard M. Baruch School of The City College. He received a Ph.D. in marketing and behavioral science in business as a Bernard Baruch Scholar and National Defense Education Act Fellow.
Dr. Berman's professional interests are in the areas of retail management, channel management, strategic planning, pricing, and marketing and the computer. Dr. Berman is co-author of Retail Management: A Strategic Approach, eighth edition (Prentice Hall, 2000), and Marketing, seventh edition (Prentice Hall, 1997), and author of Marketing Channels (Wiley, 1996) and Principles of Marketing (Prentice Hall, 1995). He has written articles published in Industrial Marketing Management, Business Horizons, the Journal of Marketing Education, the American Marketing Association Educators' Proceedings, Marketing Educator, the Journal of Advertising, Library Journal, the Encyclopedia of Management and Marketing News.
He has presented papers and has been on panels at meetings of the American Marketing Association, the Southern Marketing Association, the Southwest Marketing Association, the Midwest Marketing Association, the Academy of Marketing Science, the American Collegiate Retailing Association and the National Retail Federation. In 2000 Dr. Berman co-chaired the AMS/ACRA Sixth Triennial Retailing Conference, and in 1995 he co-chaired the AMA's Faculty Consortium on Ethics and Social Responsibility.
Dr. Berman was Associate Dean of the Hofstra School of Business from 1973 through 1979. In 1984 he was selected as "Teacher of the Year" by the M.B.A. Association and received the Dean's Award in 1993. Dr. Berman has served as consultant to Longchamp, NCR, the Singer Company, John Wiley & Sons, NYNEX, Fortunoff, the New York State Education Department, and to professional associations in matters relating to marketing and the law, marketing research, franchising and marketing education.