Degrees: PHD, 1979, CUNY Gr Sch & Univ Cnt; MBA, 1973, CUNY Baruch Coll; BS, 1972, Calif St Univ Hayward

Bio:

Dr. Barak earned a B.S. magna cum laude in marketing at California State University at Hayward and an M.B.A. at Bernard M. Baruch College of The City University of New York. Specializing in consumer behavior/marketing, he received a Ph.D. from The City University of New York.

Dr. Barak's professional interests include cross-cultural consumer behavior, the aging process, and gender-role research (nationally and internationally). He has written and presented numerous papers on these topics at conferences sponsored by the Association of Consumer Research, the American Marketing Association, the Academy of Marketing Science and the American Association for Advances in Health Care Research.

Dr. Barak developed new survey measures concerned with aspects of self-perceived and ideal age, perceived youth and self-perceived sexual roles. Articles dealing with these measures have been published in the Psychology and Marketing, Asia-Pacific Journal of Marketing and Logistics, Journal of Applied Measurement, Journal of Consumer Marketing, the Journal of Advertising Research, Sex-Roles, The Gerontologist, the International Journal of Aging and Human Development, the Journal of Ambulatory Care Marketing and the Journal of Social Psychology. Other publications include a chapter on sales promotion in The Encyclopedia of Management (Van Nostrand Reinhold). Before coming to Hofstra, Dr. Barak taught at Rutgers University and Bernard M. Baruch College (CUNY).

Dr. Barak's international background includes his having lived five years or longer in Indonesia, the Netherlands and Israel. He is fluent in Dutch, English, French, German and Hebrew. His international, non-academic experience includes work as an Israeli military diplomat (representing Israel vis-a-vis Lebanon and Syria), as an Israeli military public relations officer dealing with the international press corps, and (after achieving graduate business training in the United States) as a market researcher evaluating international phosphate markets for a major Israeli exporter, Negev Phosphates Inc.