Degrees: PHD, 1996, Georgia State Univ; MS, 1992, Univ Illinois Urbana; BA, 1987, Dongguk Univ

Bio:

Dr. Boonghee Yoo earned a B.A. in English literature and language (President's Honor Student) from Dongguk University, Seoul, Korea; an M.S. in business administration from the University of Illinois at Urbana-Champaign; and a Ph.D. in marketing from Georgia State University.

Prior to his academic career, he served in an infantry division in the Korean army as an 81-millimeter mortar shooter and soldier and worked for five years as a marketing manager at Cheil Communications, the largest advertising agency in Korea. Before joining Hofstra, he taught at Georgia State University, Chicago State University and St. Cloud State University.

Dr. Yoo's research interests include brand equity, Internet marketing strategy, marketing scale development, cross-cultural consumer behavior, retail productivity and quantitative approaches to marketing. His research has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Psychology & Marketing, Journal of Marketing Education, Journal of Marketing Channels, Journal of Service Research, Journal of International Consumer Marketing, Journal of Product & Brand Management, Journal of Business and Industrial Marketing, Marketing Management Journal and Quarterly Journal of Electronic Commerce. He has presented papers and chaired sessions at the American Marketing Association (AMA), the Institute for Operations Research and the Management Sciences (INFORMS), the Academy of Marketing Science, the Association of Consumer Research, the Midwest Marketing Association and the Society of Franchising. He is currently serving on the editorial board of Industrial Marketing Management.

Dr. Yoo advises the Hofstra Marketing Association, a student chapter of the American Marketing Association (HAMA). In 2007 he was awarded the Hugh G. Wales Award for Outstanding Faculty Advisor in recognition of services and guidance to HAMA. Since 2002 Dr. Yoo has been listed in the Marquis' Who's Who in America. In 2001 he co-chaired the Marketing Research Track at the AMA Summer Educators' Conference where his co-authored paper was awarded the Best Paper Award in the Consumer Behavior Track. In 1999 Dr. Yoo received the Teacher Recognition Award in Excellence of Teaching in the College of Business at St. Cloud State University. In 1995 he was elected as a fellow of the AMA Doctoral Consortium. Currently, he is a member of the AMA and Beta Gamma Sigma.