Degrees: PHD, 1997, CUNY Gr Sch & Univ Cnt; MBA, 1994, CUNY Baruch Coll; BBA, 1968, CUNY Baruch Coll

Bio:

Dr. McMellon earned a B.B.A. cum laude in marketing and an M.B.A. from Bernard M. Baruch College of The City University of New York, and a Ph.D. in business at The City University of New York. His Ph.D. dissertation was one of the first to examine consumer behavior of the elderly on the Internet.

Dr. McMellon brings 24 years of advertising managerial experience at such firms as Young & Rubicam; Foote, Cone & Belding; and Ally and Gargano to his teaching at Hofstra. Prior to joining the faculty at Hofstra, Dr. McMellon spent three years teaching at the main campus of The Pennsylvania State University. His professional affiliations include the American Marketing Association, Association for Consumer Behavior, American Academy of Advertising, American Collegiate Retailing Association and the Academy of Marketing Science.

His current research interests include the consumer behavior aspects of new media (e.g., the Internet) and advertising management, strategy and tactics. He is also interested in the scholarship of teaching and learning. Dr. McMellon's articles have been published in the Journal of Direct Marketing, the Journal of Applied Gerontology, the Journal of Advertising Education, The Journal of Current Issues and Research in Advertising, Journal of Services Marketing, and Advances in Consumer Research. He has also published book chapters and book reviews, and has participated in many invited panels and presentations at academic conferences. He is a member of the editorial review board of The Journal of Business Research and The Journal of Current Issues and Research in Advertising.