Degrees: PHD, 2007, St Louis Univ MO; MBA, 1998, Washington Univ; BSBA, 1992, Univ Akron

Bio:

Teaching:

• MKT211 Advertising Management (graduate)
• MKT222 International Promotional Campaigns (graduate)
• MKT131 Principles of Advertising
• MKT132 Integrated Marketing Campaigns
• MKT133 Marketing and Advertising Case Competition
• IB150 Introduction to International Business
• IB154 Analysis of the International Environment and Global
  Business Research

Areas of Expertise & Research

• Non-traditional Advertising
• Creativity in Advertising
• Advertising Effectiveness
• Cross-cultural Marketing
• International Marketing Strategy
• Eastern Europe

Education

2007
Ph.D. in International Business and Marketing
Saint Louis University, St. Louis, Missouri
1998
Master of Business Administration (M.B.A.) in International Business
Washington University, St. Louis, Missouri
1992
Bachelor of Science (B.S.) in Business Administration
University of Akron, Akron, Ohio

Selected Publications

• Wilson, R.T. and B.D. Till (forthcoming). Targeting of Outdoor Alcohol Advertising: A
  Study Across Ethnic and Income Groups. Journal of Current Issues and Research in
  Advertising.
• Wilson, R.T. and B.D. Till (2011), “Product Placement in Movies and on Broadway: A Field Study,” International Journal of Advertising, 30(3).
• Wilson, R.T. and B.D. Till (2011), “Effects of Outdoor Advertising: Does Location Matter?” Psychology & Marketing. 28(9), 909-933.
  
• Wilson, R.T. (2010). Competing Successfully Against Multinationals: A Longitudinal
  Perspective of Hungarian Advertising Agencies. Journal of Strategic Marketing. 18(2),
  143-162.
  
• Wilson, R.T. and L.S. Amine (2009). Resource Endowments, Market Positioning and
  Competition in Transitional Economies: Global and Local Advertising Agencies in
  Hungary. International Marketing Review, 26 (1), 62-89.
  
• Baack, D.W., R.T. Wilson, and B.D. Till (2008). Creativity and Memory Effects: Recall,
  Recognition, and an Exploration of Non-Traditional Media. Journal of Advertising, 37
  (4), 85-94.
  
• Magnusson, P., R.T. Wilson, S. Zdravkovic, J.X. Zhou, and S. Westjohn, (2008). Breaking
  Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and
  Institutional Frameworks. International Marketing Review, 25 (2), 183-201.
  
• Wilson, R.T. and B.D. Till (2008). Airport Advertising Effectiveness: An Exploratory Field
  Study. Journal of Advertising, 37 (1), 57-70.
  
• Wilson, R.T. and B.D. Till (2007). Direct-to-Consumer Pharmaceutical Advertising:
  Building and Testing a Model for Advertising Effectiveness. Journal of Advertising
  Research, 47 (3), 270-282.
  
• Wilson, R.T. (2007). Acculturation and Discrimination in the Global Market Place: The
  Case of Hispanics in the U.S.. Journal of International Consumer Marketing, 20 (1),
  67-78.
  
• Wilson, R.T. (2006). Hungary' for Change: U.S. Ambassador to Hungary, George Herbert
  Walker III, Discusses the Competitive Position, Regional Participation, and Global
  Aspirations of Hungary. Thunderbird International Business Review, 48 (6), 759-
  771.

Awards & Honors

2011 -
Lawrence A. Stessin Prize for Outstanding Scholarly Publication
(Hofstra University-wide award) for “Competing Successfully Against Multinationals: A Longitudinal Perspective of Hungarian Advertising Agencies,” Journal of Strategic Marketing, 18(2), 145-164.

2009
Emerald Publishing's Emerald Literati Network 2009
Highly Commended Award Winner for best paper in 2008. Magnusson, P., R.T.
Wilson, S. Zdravkovic, J.X. Zhou, and S. Westjohn, (2008), Breaking
Through the Cultural Clutter: A Comparative Assessment of Multiple
Cultural and Institutional Frameworks, International Marketing Review,
25 (2), 183-201.

2009
American Academy of Advertising's Competitive Research Fellowship Grant:
Outdoor Advertising Recall and Recognition Effects: Attention and the Distracted Driver,
Wilson, R.T., D.W. Baack, and B.D. Till.

2009
American Marketing Association's International Collegiate
Conference Case Competition, Faculty advisor and coach for the
undergraduate chapter, Third place.

Professional Background

2001-2003
Senior Product Development Manager
TelePacific Communications, Los
Angeles, California.

1999-2000
Senior International Product Manager
Vodafone Group plc (formerly AirTouch Communications)
Budapest, Hungary

1998-1999
Senior Product Manager
Verizon Wireless (formerly AirTouch Communications / Vodafone Group plc)
Seattle, Washington

1995-1996
Senior Product Manager
AT&T (formerly SBC Communications)
St. Louis, Missouri

1994-1995
Product Manager
AT&T (formerly SBC Communications)
St. Louis, Missouri

1993-1994
Network Maintenance Manager
AT&T (formerly SBC Communications)
Tulsa, Oklahoma

1992-1993
Residential Sales Manager
AT&T (formerly SBC Communications),
Tulsa, Oklahoma