Professor of Marketing and International Business
DegreesPHD, 1992, Univ Houston Main Campus; MBA, 1988, Univ Houston Main Campus; MA, 1984, Univ Intl Business & Economy; BA, 1982, Univ Intl Business & Economy
- EMBA 410 International Management Practicum (Graduate)
- IB 207 Global Business Decision Making
- IB 150 Introduction to International Business
- MKT220 International Marketing (graduate)
- MKT 203 Marketing Analysis and Management (graduate)
- MKT170 International Marketing
Areas of Expertise
- Cross-Cultural/Multinational Research
- Global Strategic Management
- Humor in Advertising
- Socio-Cultural Environment of Business
Chinese (Mandarin) and English
Ph.D. in Marketing Management
Minor in International Business
University of Houston
Master of Business Administration (M.B.A.) in Marketing Management
University of Houston
Master of Arts (M.A.) in International Business
University of International Business and Economics
Bachelor of Economics (B.A.) in International Business
Beijing Institute of Foreign Trade
•Barak, Benny, Denis Guiot, Anil Mathur, Yong Zhang, & Keun S. Lee, (forthcoming in 2010),
An Empirical Assessment of Cross-Cultural Age Self-Construal Measurement: Evidence
from Three Countries. Psychology & Marketing.
•Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural Relativity of Managerial
Leadership Styles: A Cross Cultural Comparison of Middle-Level Managers in four Countries.
International Journal of Business and Public Administration., 6 (3), Fall, 32-49.
•Mathur, Anil, Benny Barak, Keun S. Lee, Yong. Zhang, & Steve Gould (2010), Physical Vanity
Across Cultures: Measurement and Validation. Journal for Global Business Advancement.
•Zhang, Yong & George Zinkhan (2006), "Humor in Television Advertising: Does Audience
Involvement Matter?" Journal of Advertising, 35 (4), pp. 113-127.
•Guiot, Denis., Benny Barak, Keun S. Lee, Yong Zhang, & Steve Gould (2006). L'Age Subjectif
par dela les Frontieres: Une Etude Cross Culturelle dans le Secteur de la Mode Vestimentaire.
Decisions Marketing, (43-44), 55-65.
•Neelankavil, James, Yong Zhang, & Tao Gao, Eds. (2003). Selections from International Business
and Global Business: Contemporary Issues, Problems, and Challenges, 3rd Ed, McGraw-Hill,
Inc.: New York, NY.
•Barak, Benny, Anil.Mathur, Yong Zhang, Keun S. Lee, & Emmanuel Erondu (2003). Age
Satisfaction in Africa and Asia: A Cross-Cultural Exploration. Asia Pacific Journal of Marketing
& Logistics,Vol. 15 (1/2), 3-26.
•Barak Benny, Anil, Mathur, Yong Zhang, & Keun Lee (2001). Perceptions of Age Identity: A
Cross-Cultural Inner-Age Exploration. Psychology & Marketing, 18(10), 1003-1029.
•Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial Motivational
Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries," International
Journal of Cross-Cultural Management, 1(3), 251-267.
Neelankavil, James P., Anil Mathur, and Yong Zhang (2000), “Determinants of Managerial Performance: A Cross-Cultural Comparison of The Perceptions of Middle-Level Managers in Four Countries.'? Journal of International Business Studies, 31 (1), 121-140.
•Zhang, Yong (1997), Country of Origin Effect: the Moderating Function of Individual Difference in Information Processing, International Marketing Review 14(4), 266-287
Awards & Honors
Best Paper Award
The International Academy of Business &
Public Administration's Annual Conference
Citation of Excellence
As rated by ANBAR Management Intelligence for a 1997 sole
authored article in International Marketing Review on Country-of-Origin Effect.
Dean's Distinguished Dissertation Fellowship
University of Houston.
Fellow of the American Marketing Association Doctoral Consortium
University of Southern California
Faculty & Student Services
Chinese Students Association and Zarb Asian Students Association
Center of Teaching Excellence
Teaching InterestsIntroduction to international business Principles of marketing Marketing planning and product strategies Marketing management International marketing Global business decision making
Research InterestsHumor in advertising Consumer behavior Marketing strategy Multinational management strategy Cross-cultural studies
Recent Courses Taught
|IB 150||INTRO TO INTERNATIONAL BUS||Undergraduate|
|IB 174||BUSINESS INTERNSHIP||Undergraduate|
|MBA 350||MBA INTEGRATIVE CAPSTONE||Graduate|
|MKT 174||BUSINESS INTERNSHIP||Undergraduate|
|MKT 185||INTERNSHIP IN MARKETING||Undergraduate|
|MKT 330||GRADUATE INTERNSHIP||Graduate|