Yong Zhang

Professor of Marketing and International Business

OFFICE
Weller Hall 127

VOICE
(516) 463-5713

FAX
(516) 463-4834

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Personal Web Site

Degrees

PHD, 1992, Univ Houston Main Campus; MBA, 1988, Univ Houston Main Campus; MA, 1984, Univ Intl Business & Economy; BA, 1982, Univ Intl Business & Economy

Bio

Bio:
Teaching:

EMBA 410 International Management Practicum (Graduate)
IB 207 Global Business Decision Making
IB 150 Introduction to International Business
MKT220 International Marketing (graduate)
MKT 203 Marketing Analysis and Management (graduate)
MKT170 International Marketing

Areas of Expertise

Cross-Cultural/Multinational Research
Global Strategic Management
Humor in Advertising
Socio-Cultural Environment of Business

Languages
Chinese (Mandarin) and English

Education
1992
Ph.D. in Marketing Management
Minor in International Business
University of Houston
Houston, Texas

1988
Master of Business Administration (M.B.A.) in Marketing Management
University of Houston
Houston, Texas

1985
Master of Arts (M.A.) in International Business
University of International Business and Economics
Beijing, China

1981
Bachelor of Economics (B.A.) in International Business
Beijing Institute of Foreign Trade
Beijing, China

Selected Publications
•Barak, Benny, Denis Guiot, Anil Mathur, Yong Zhang, & Keun S. Lee, (forthcoming in 2010),
An Empirical Assessment of Cross-Cultural Age Self-Construal Measurement: Evidence
from Three Countries. Psychology & Marketing.
•Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural Relativity of Managerial
Leadership Styles: A Cross Cultural Comparison of Middle-Level Managers in four Countries.
International Journal of Business and Public Administration., 6 (3), Fall, 32-49.
•Mathur, Anil, Benny Barak, Keun S. Lee, Yong. Zhang, & Steve Gould (2010), Physical Vanity
Across Cultures: Measurement and Validation. Journal for Global Business Advancement.
•Zhang, Yong & George Zinkhan (2006), "Humor in Television Advertising: Does Audience
Involvement Matter?" Journal of Advertising, 35 (4), pp. 113-127.
•Guiot, Denis., Benny Barak, Keun S. Lee, Yong Zhang, & Steve Gould (2006). L'Age Subjectif
par dela les Frontieres: Une Etude Cross Culturelle dans le Secteur de la Mode Vestimentaire.
Decisions Marketing, (43-44), 55-65.
•Neelankavil, James, Yong Zhang, & Tao Gao, Eds. (2003). Selections from International Business
and Global Business: Contemporary Issues, Problems, and Challenges, 3rd Ed, McGraw-Hill,
Inc.: New York, NY.
•Barak, Benny, Anil.Mathur, Yong Zhang, Keun S. Lee, & Emmanuel Erondu (2003). Age
Satisfaction in Africa and Asia: A Cross-Cultural Exploration. Asia Pacific Journal of Marketing
& Logistics,Vol. 15 (1/2), 3-26.
•Barak Benny, Anil, Mathur, Yong Zhang, & Keun Lee (2001). Perceptions of Age Identity: A
Cross-Cultural Inner-Age Exploration. Psychology & Marketing, 18(10), 1003-1029.
•Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial Motivational
Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries," International
Journal of Cross-Cultural Management, 1(3), 251-267.
Neelankavil, James P., Anil Mathur, and Yong Zhang (2000), “Determinants of Managerial Performance: A Cross-Cultural Comparison of The Perceptions of Middle-Level Managers in Four Countries.'? Journal of International Business Studies, 31 (1), 121-140.
•Zhang, Yong (1997), Country of Origin Effect: the Moderating Function of Individual Difference in Information Processing, International Marketing Review 14(4), 266-287

Awards & Honors
2009
Best Paper Award
The International Academy of Business &
Public Administration's Annual Conference
Dallas, TX.

1998
Citation of Excellence
As rated by ANBAR Management Intelligence for a 1997 sole
authored article in International Marketing Review on Country-of-Origin Effect.

1992
Dean's Distinguished Dissertation Fellowship
University of Houston.

1991
Fellow of the American Marketing Association Doctoral Consortium
University of Southern California

Faculty & Student Services
2009-present
Faculty Advisor
Chinese Students Association and Zarb Asian Students Association
2009-present
Faculty Mentor
Center of Teaching Excellence
Hofstra University

Teaching Interests

Introduction to international business Principles of marketing Marketing planning and product strategies Marketing management International marketing Global business decision making

Research Interests

Humor in advertising Consumer behavior Marketing strategy Multinational management strategy Cross-cultural studies

Recent Courses Taught

Course	Title	Level
IB 150	INTRO TO INTERNATIONAL BUS	Undergraduate
IB 174	BUSINESS INTERNSHIP	Undergraduate
MBA 350	MBA INTEGRATIVE CAPSTONE	Graduate
MKT 174	BUSINESS INTERNSHIP	Undergraduate
MKT 185	INTERNSHIP IN MARKETING	Undergraduate
MKT 330	GRADUATE INTERNSHIP	Graduate

Hofstra University