Degrees: PHD, 2007, St Louis Univ MO; MBA, 1998, Washington Univ; BSBA, 1992, Univ Akron

Bio:

Dr. Wilson received his B.S. in Business Administration and Advertising from the University of Akron in Ohio, an M.B.A. in Business Administration and International Business from Washington University in St. Louis, and a Ph.D. in Marketing and International Business from Saint Louis University.

Before becoming a professor, Dr. Wilson worked in the fields of marketing and international business for 12 years. He worked as a senior product manager for AT&T (formerly SBC Communications) in Tulsa, Okla. and St. Louis, Mo.; Vodafone Group (formerly AirTouch Communications) in Seattle, Wash. and Budapest, Hungary; and TelePacific Communications in Los Angeles, Calif. While working for Vodafone, Dr. Wilson helped to start the new wireless venture in Hungary and consequently spent one year working in Budapest as a senior international product manager.

Dr. Wilson’s research interests are primarily in the fields of advertising and international marketing. More specifically, his interests include cross-cultural marketing, Eastern Europe, and non-traditional advertising such as billboards, transit advertising, and cinema advertising. His work has been published in such journals as the Journal of Advertising, Journal of Advertising Research, Thunderbird International Business Review, and International Journal of Consumer Marketing.

Dr. Wilson is a member the American Academy of Advertising, Academy of International Business, and the social fraternity of Phi Gamma Delta (Fiji).