Adjunct Assistant Professor of Marketing and International Business
Degrees: MS, 1974, CUNY Brooklyn Coll; BA, 1971, CUNY Brooklyn Coll
Stan has been in the marketing/advertising business for over 35 years, working at such well known agencies as Grey Advertising, Marschalk, McCann-Erickson and Lois/EJL.
In 1999, realizing that the media world was changing, Stan decided to direct his knowledge and energies to the digital world.
He was the Online Media Supervisor at Unilever IBC unit. He oversaw digital activity for over 20 brands… e.g., Dove, Suave, Ragu… as Unilever was pioneering this space. In addition to dealing with multiple brand groups and coordinating as many as eight ad agencies, Stan was involved in testing new platforms such as interactive TV.
Stan ran the online department at Media First International. Some of the accounts he plan and bought media for were Credit Suisse, Radio City Christmas Spectacular, WNET/Channel 13 and Vtech Electronic Products
His last gig was plying his trade at OCD Media LLC, where he managed the digital media programs for such brands as BIC Shaving Products, Casio Cameras, Freshpet Dog food, the Rockefeller Financial Group, Loestrin24, Amitiza and Voltaren Gel. He was also instrumental in snaring new business opportunities, such as Freshpet and Casio.
For the last year, Stan has redirected his marketing knowledge and experience as an adjunct professor of marketing. Currently, he is teaching MKT203…Marketing Analysis and Management.