Degrees: PHD, 1975, CUNY Gr Sch & Univ Cnt; MBA, 1974, CUNY Baruch Coll; BA, 1970, CUNY Queens Coll

Bio:

Teaching:

• EMBA430 Capstone Research Integration Project
• MKT248 Strategic Decisions for Internet Marketing
• MKT249 Product Innovation and Planning
• MKT231 Sports and Entertainment Marketing
• MKT101Principles of Marketing

Areas of Expertise

• Strategic Planning
  Prospective Entrepreneurs: Plan for the Challenges Ahead in the 2010 MBA Review.
• Internet Marketing
  The Value of Online Surveys in the 2005 Internet Research.
• Retailing
  Co-authored (with Dr. Barry Berman) in 2010 the 11th Edition of Retail Management: A Strategic Approach.
  Foreign editions of this text have been published in Canada, China, India, Philippines, & Russia (in Russian).
• Marketing Management
  Co-authored (with Dr. Barry Berman) in 2010 the 11th Edition of Marketing.
  The 1985 edition was one of the first marketing books published in Russia;
  and the 2002 edition was one of the first marketing texts to be published as an e-book.
• Career Planning
  The Art of Self-Branding: Making Yourself Relevant to Employers in the 2009 MBA Review.

Education

1975
Ph.D. in Business and Public Policy Specializations in Marketing
Graduate School & University Center, City University of New York

1974
Master of Business Administration (M.B.A.) in Business Administration and Policy
Bernard M. Baruch College, City University of New York (C.U.N.Y.)

1970
Bachelor of Arts (B.A.) in Economics
Queens College, City University of New York (C.U.N.Y.)

Selected Publications

Books

• Joel R. Evans and Stacey B. Evans, several entries in Linda Swayne, Ed. (2012),
  Encyclopedia of Sports Management and Marketing, Sage Publications: Thousand Oaks, California.
• Berman, Barry & Joel R. Evans (2010), Retail Management: A Strategic Approach, 11th Ed., Prentice Hall: Upper Saddle River, New Jersey.
  
• Berman, Barry & Joel R. Evans, Eds. (2010), Great Ideas in Retailing for Retail Management, 11th Ed., Prentice Hall: Upper Saddle River, New Jersey.
  
• Evans, Joel R. & Barry Berman (2010), Marketing in the 21st Century, 4th Ed.,
Cengage Learning: Mason, Ohio
• Evans, Joel, R. Ed. (2009), Strategic Challenges and Opportunities in Uncertain Times, Proceedings of the Ninth Triennial Retailing Conference co-sponsored
by the Academy of Marketing Science (AMS) and the American Collegiate Retailing
Association (ACRA), Academy of Marketing Science: Hempstead, N.Y..

• Evans, Joel R. and Barry Berman (2007), Marketing Management, India Ed., Cengage
Learning India.

Articles

• Evans, Joel R. (2011). Retailing in Perspective: The Past Is a Prologue to the Future.
  International Review of Retail, Distribution and Consumer Research (February): 1-31.
  
• Evans, Joel R. (2010). The Role, Development, and Implementation of a Marketing Knowledge Base as a Tool in the Enhancement and Assessment of Student Learning.
  Marketing Education Review (Fall): 189-204.
  
• Evans, Joel R. (2010). Prospective Entrepreneurs: Plan for the Challenges Ahead. MBA Review (March): 10-15.
  
• Evans, Joel R. (2009). The Art of Self-Branding: Making Yourself Relevant to Employers. MBA Review (December): 22-27.
• Evans, Joel R. (2005). Are the Largest Public Retailers Top Financial Performers? A Longitudinal Analysis. International Journal of Retail & Distribution Management, (11): 842-857.
• Evans, Joel R. and Anil Mathur (2005). The Value of Online Surveys Internet Research, (Number 2: 195-219.

Special Activities

1990 - present
Member Editorial Board of Marketing Education Review
1996 - present
Member Editorial Board of Industrial Marketing Management
1996 - present
Member Editorial Board of Journal of Marketing Management
2001 - present
Member Editorial Board of Internet Research

2010
Keynote Speaker: Careers in Business 2010: Opportunities and Challenges. Hofstra University, Hempstead, NY.

2009
Special Session Speaker: Retailing at a Crossroads: How Did We Get to This Recession and Where are We Headed? Triennial Retailing Conference, sponsored by the Academy of Marketing Science (AMS) and the American Collegiate Retailing Association (ACRA), New Orleans.

2009
Keynote Speaker and Panelist: The Next Wave: Career Opportunities
in Business. Hofstra University, Hempstead, NY. See YouTube: http://www.youtube.com/watch?v=4DZjRyqbb9g

2008 & 2009
Featured Speaker: Black Friday, LI Talks. Channel 12 News, November.
Featured Speaker: Black Friday, LI Talks., Channel 12 News, November.