Degrees: MBA, 1983, Hofstra Univ; MS, 1977, CUNY Queens Coll; BA, 1971, CUNY Queens Coll

Bio:

Teaching:

• MKT131 Principles of Advertising

Professor Evans has taught at Hofstra for almost 24 years. She has taught a variety of marketing courses, including the introductory principles of marketing course, advertising, consumer behavior, and direct marketing. However, most of her teaching has been Principles of Advertising (MKT131) Professor Evans brings much real life experience to the course through extensive networking with professionals in the advertising, communication, and media fields. Students are required to create a mini ad campaign using fresh and innovative ideas. She is the faculty advisor (and founder) to the Hofstra Advertising Club, which was started 10 years ago. The purpose of the club is to bring students in face to face contact with industry professionals, as well as help students obtain internships and employment. Her teaching style encourages student discussion and participation so as to make the classroom experience more exciting She has also helped Hofstra students to obtain grant and scholarship money for their education

Background and Experience

Professor Evans originally worked in the banking industry. She was a member of the Academic Committee of the Ad Club Foundation for ten years, a member of the Long Island Advertising Club's steering committee to create a job and internship forum for Long Island companies and students for five years, and co-chair of the Hauppauge Industrial Association for four years. To facilitate her teaching professor Evans engaged in several professional internships with advertising agencies and this helped bring current strategic thinking back to the classroom. She also attended numerous faculty industry seminars in direct marketing, communications, and advertising. At these professional seminars professor Evans managed to network with executives from major advertising, media, and communication companies and this helps her to keep up to date on the latest trends in the advertising, marketing, and communication fields. At Hofstra she was the business advisor to the student newspaper, the Chronicle, until 2006.

Education

1983
Master of Business Administration (M.B.A.) in Marketing
Frank G. Zarb School of Business
Hofstra University

1971
Bachelor of Science (B.S.) in Education
Queens College
City University of New York