Degrees: PHD, 1985, Univ Tennessee Knoxville; BA, 1977, SUNY Univ Cntr Albany

Bio:

Teaching:

• MKT 126 Sports Marketing
  
• MKT 127 Nonprofit Marketing
• MKT 145 Electronic Marketing
• MKT 175 Marketing Planning & Strategy

Areas of Expertise & Research

• Social Marketing
Social Responsibility and Ethics issues in Marketing Strategy

• Consumer Behavior
Individual Variables in Buying Research & E-Business Strategy

• Sports Marketing

• Nonprofit Marketing

Education

1986
Ph.D. in Marketing
University of Tennessee
Knoxville, Tennessee
Major: Marketing Minor: Social Psychology
Dissertation: The Impact of Purchase-Decision Confidence on the
Process of Consumer Satisfaction/Dissatisfaction

1977
Bachelor of Arts (B.A.)
State University of New York
Albany, New York
Major: Psychology

Selected Publications

• •Lester, D., D. Loyd & A. Forman (2007). Longtitudinal Study of College Students
  Online Shopping Behavior. Association of Marketing Theory and Practice
  Conference, Panama City, Florida (Proceedings).
• Forman A. (2006). "Give-Me" Generation's Internet Attitude; Atlantic Marketing
  Association Conference, Charleston, SC. (Proceedings).
• Forman, A., D. Lester & D. Loyd (2005). Relationship Avoidance: The Advantage of
  the Internet. Journal of Business, Industry and Economics. 6 (Fall) 15-26.
• Forman, A., D. Lester & D. Loyd (2004). Internet Shopping and Buying Behavior of
  College Students. Services Marketing Quarterly. 27 (3); 2004.
• Lester, D. & D. Loyd & A. Forman (2004). Longitudinal Study of Generation Y Internet
  Shopping Behavior. American Collegiate Retailing Association (ACRA) Conference,
  Orlando, Florida. (Proceedings)
• Lester, D. & D. Loyd & A. Forman (2004). E-Shopping and the Hot-Wired Generation.
  Atlantic Marketing Association Conference, Chattanooga, TN. (Proceedings)
• .Flynn, D. & A. Forman (2001). Venture Capital Involvement in Their New Venture
  Organizations: An Analysis By Life Cycle Stage. Journal of Developmental
  Entrepreneurship. 6 (1).
• Forman, A. (1998). The Use of Student Case Competitions in the Teaching of
  Marketing Strategy and Planning. American Marketing Association Summer
  Educator's Conference, Boston, Massachusetts.
• Forman, A. (1996). AMA Student Membership: Providing a Sense of Professional
  Community, Marketing Educator; 15 (2)
• Forman, A. (1995). Pressure for Environmentally-Friendly Behavior: A Model of
  Corporate Response. 7th Bi-Annual World Marketing Congress; Monash University;
  Melbourne Australia, (Proceedings).
• Forman, A. & V. Sriram (1993). The Relative Importance of Products' Environmental
  Attributes: A Cross-Cultural Comparison (co-authored with Ven Sriram); International
  Marketing Review 10 (3).
• Forman, A. & V. Sriram (1991). The Depersonalization of Retailing: Its Impact on
  the 'Lonely' Consumer.. Journal of Retailing, 67 (2), 226-243.
• Forman, A. & V. Sriram (1991). Attitudinal Differences Between Dutch and American
  Consumers Regarding Ecological Problems and Solutions: An Empirical Investigation.
  Journal of Euromarketing, 1 (1/2), 213-232.
• Forman, A., D.W. Cravens, & R.B. Woodruff (1986), Marketing in Action: Readings
  and Cases, Reading, Massachusetts: Addison-Wesley Publishing Company, Inc..
  (Spanish Edition published 1992).

Professional Background

2008 – present
Member of the National Screening Committee for Business
Institute of International Education (IIE) Fulbright Scholarship

2003 – present
Consultant.
Development Center Hofstra Business