William James

Professor of Marketing and International Business

OFFICE
Weller Hall 146

Send an Email

Degrees

PHD, 1981, Purdue Univ; MS, 1974, Purdue Univ; BS, 1971, McGill Univ

Bio

Teaching:

MKT309 Research Seminar in Marketing
MKT247 Consumer Behavior in the Global Environment
- MKT 245 Research for Marketing Decisions
MKT 203 Marketing Analysis and Management
MKT124 Consumer Behavior
MKT131 Principles of Advertising
MKT144 Marketing Research
MKT145 Electronic Marketing

Areas of Expertise

Internet Consumer Behavior
Strategy and Profitability
Advertising Research
Marketing Research

Education

1981
Ph.D. in Management.
Specialization in marketing.
Krannert Graduate School of Management.
Purdue University, West Lafayette, Indiana.

1995
M.S. in Computer Science.
Pace University, White Plains, New York.

1974
M.S. in Experimental Psychology.
Purdue University, West Lafayette, Indiana.

1971
B.S. in Geography.
McGill University, Montreal, Canada.

Selected Publications

Kenneth J. Hatten, William L. James, Robert C. Fink and James P. Keeler (2011). "MacNeil's Relational
Norms & his Non-Mirrored Ends Proposition", Journal of Marketing Channels, Vol 18 (4), in press.
Robert C. Fink, William L. James and Kenneth J. Hatten (2011). "Customer Perceptions of Dependencies
in Customer-Supplier Relationships," Journal of Strategic Marketing, 19 (1), pp. 73-89.
Robert C. Fink, William L. James & Kenneth J. Hatten (2011). "Pricing, Purchasing and Product
Performance Factors Associated with the Relational Exchanges of Different Sized Customers," Journal
of Business and Industrial Marketing, 26 (1), pp.34-44.
Robert C. Fink, Kenneth J. Hatten and William L. James (2010). "Time & The Salience of MacNeil's
Relational Norms," Journal of Targeting, Measurement and Analysis for Marketing. 18 (2), pp. 95 - 107.
Fink, Robert C., Kenneth J. Hatten & William L. James (2010). "An Exploratory Study of Factors
Associated with Customer Perceptions of Paying Above and Below Market Prices," International Journal
of Revenue Management.17, 1 (March), pp. 39-53.
James, William L., Gladys Torres-Baumgarten, Goran Petkovic and Tetyana Havrylenko (2009) "A
Psychographic Profile of Users of Internet Related Technologies in Serbia and the Ukraine," Journal of
East West Business, 15, (2), 119-140.
Fink, Robert C. William L. James & Kenneth J. Hatten (2009). "An Exploratory Study of Factors Associated
with Relational Exchange Choices of Small, Medium and Large Size Customers," Journal of Targeting,
Measurement and Analysis for Marketing, 17, 1, 39-53.
James, William L., Gladys Torres-Baumgarten, Goran Petkovic and Tetyana Havrylenko (2008). "Exploring
Web Language Orientation in Emerging Markets: The Eastern European Case," Journal of Targeting,
Measurement and Analysis for Marketing, 16, (3), 189-202.
Fink, Robert C., William L. James, Kenneth J. Hatten & Lynn Bakstran (2008). "Supplier Strategies to
Increase Customer Purchases over the Duration of Customer-Supplier Relationships," Journal of Business
and Industrial Marketing, 23 (8), pp.529-543.
Robert C. Fink, William L. James & Kenneth J. Hatten (2008). "Duration & Relational Choices: Time
Based Effects of Customer Performance & Environmental Uncertainty on Relational Choices," Industrial
Marketing Management, 37 (4), 367-379.
Fink, Robert C. William L. James & Kenneth J. Hatten (2008). "The Effects of Performance, Environmental
Uncertainty and Relational Norms on Customer Commitments to Suppliers over the Duration of Customer-
Supplier Relationships," International Journal of Management and Decision Making, 9 (6), 660-685.
Fink, Robert C. Linda F. Edelman, Kenneth J. Hatten, & William L. James (2006). "Transaction Cost
Economics, Resource Dependency Theory and Customer-Supplier Relationships," Industrial and Corporate
Change, 15 (3), pp.497-529.
James, William L. Arthur J. Kover, Brenda S. Sonner and James P. Keeler (2005). "Some Insights into the
Reliabilityand Validity of The Ayer Battery of Emotional Responses," Journal of Targeting, Measurement and
Analysisfor Marketing, 13(4), 374-382.
Debra R. Comer & William L. James (2005). "Business Faculty Members' Emotional responses to
Institutional Service," Journal of the Academy of Business Education, 6 (Spring), 1-10.
James, William L. Charles A. McMellon & Gladys Torres-Baumgarten (2004). "Dogs and Cats Rule: A
New Insight into Segmentation," Journal of Targeting, Measurement and Analysis for Marketing,
13(1), pp. 1-8.
Hatten, Kenneth J., William L. James & David G. Meyer (2004). "The Longevity of the Performance
Effects of the Miles and Snow Strategic Archetypes: A Ten-Year Perspective in US Banking," International
Journal of Management and Decision Making, 5(2-3), 196-215.
James William L. & Brenda S. Sonner (2001). "Just Say No to Traditional Student Samples," Journal of
Advertising Research, 41, 5 (September/October), 63-71.
Kover, Arthur J., William L. James and Brenda S. Sonner (1997). "To Whom Do Advertising Creatives
Write? An Inferential Answer," Journal of Advertising Research, 37, 1(January/February), 41-53.
Kover, Arthur J., Stephen M. Goldberg & William L. James (1995). "Creativity versus Effectiveness? An
Integrating Classification for Advertising," Journal of Advertising Research, 35, (6), 29-40.
James, William L. & John S. Hill (1995). "Perceptions of Multinational Salespersons and their Market
Environments: An Exploratory Cluster Analysis," Journal of Global Marketing, 8 (3/4), 67-83.
James, William L. & Kenneth J. Hatten (1995). "Further Evidence on the Validity of the Self Typing
Paragraph Approach: Miles and Snow Strategic Archetypes in the Banking Industry," Strategic
Management Journal, 16 (2), 161-168.
James William L. & Kenneth J. Hatten (1994). "Evaluating the Performance Effects of M&S Strategic
Archetypes in Banking, 1983-1987: Big or Small?" Journal of Business Research, 31 (2-3), 145-154.
James, William L. & John S. Hill (1993). "MNC Product and Promotion Transfers: A Cluster-Analysis of
Executive Perceptions and Linkages to Environmental Conditions and Subsidiary Strategies," Journal of
Global Marketing, 7, (2), 51-74.
Kover Arthur J. & William L. James (1993). "When Do Advertising 'Power Words' Work?" Journal of
Advertising Research, 33, (4), 32-38.
James William L. & Arthur J. Kover (1992). "OBSERVATIONS: Do Overall Attitudes Toward Advertising
Affect Involvement with Specific Advertisements," Journal of Advertising Research, 32, (5), 78-83.
Planchon John M. & William L. James (1991). "Cognitive Complexity and Alienation: A Reexamination."
Journal of Business Research, 23, (2), 189-198.
James, William L. & John S. Hill (1991). "International Advertising Messages: To Adapt or not to Adapt,
that is the Question," Journal of Advertising Research, 31, 3(June/July), pp.65-71.
Hill, John S. & William L. James (1991). "Consumer Nondurable Products: Prospects for Global
Advertising," Journal of International Consumer Marketing, 3 (2), 79-96.
Hill, John S. & William L. James (1991). "Product and Promotion Transfers in Consumer Goods
Multinationals," International Marketing Review, 8 (2), 6-17.
Hill, John S. & William L. James (1989). "Effects of Selected Environmental and Structural Factors on
International Advertising Strategy: An Exploratory Study," Current Issues and Research in Advertising,
12, pp. 135-153.
McCorkle, Denny E., John M. Planchon & William L. James (1987). "In-Home Shopping: A Critical Review
and Research Agenda," Journal of Direct Marketing, 1 (Spring), 5-21.
Keeler, James P., William L. James & Mohamed Abdel-Ghany (1985). "The Relative Size of Windfall Income
and the Permanent Income Hypothesis," Journal of Business & Economic Statistics, 3 (July), 209-215.
Smith, Howard L., Myron D. Fottler & William L. James (1985)." Financial Control and Regulation among
Nursing Homes," Nursing Homes, 34 (May/June), 19-25.
James, Alice, William L. James & Howard L. Smith (1984). "Reciprocity as a Coping Strategy of the Elderly:
A Rural Irish Perspective," Gerontologist, 24 (October), 483-489.
Smith, Howard L. Myron D. Fottler & William L. James (1983). "Adequacy of Administrative Support for
Nursing Directors: An Exploration," Health Care Management Review, 8( Fall), 23-32.
Abdel-Ghany, Mohamed, Gordon E. Bivens, James P. Keeler & William L. James (1983). "Windfall Income
and the Permanent Income Hypothesis: New Evidence," Journal of Consumer Affairs, 17 (Fall), 262-276.
Soley Lawrence C. & William L. James (1982). "Estimating the Readership of Retail Newspaper Advertising,"
Journal of Retailing, 58 (Fall), 59-75.
Smith, Howard L., William L. James & Myron D. Fottler (1982). "A Canonical Analysis of Managerial-
Environmental Relationships: Implications for Methodology and Policy," Decision Sciences, 13 (July), 471-484.
Fottler, Myron D., Howard L. Smith & William L. James (1981). "Profits and Patient Care Quality in Nursing
Homes: Are They Compatible," Gerontologist, 21(October), 532-538.
Sharma, Subhash & William L. James (1981). "Latent Root Regression: An Alternate Procedure for Estimating
Parameters in the Presence of Multicollinearity," Journal of Marketing Research, XVIII (May), pp. 154-161.

Awards & Honors

1999
Zarb School of Business Teacher of the Year
1998/1999
Hofstra University Distinguished Teaching Award
1995
Departmental Graduate Award for outstanding scholastic achievement in Computer Science, School of Computer
Science & Information Systems, Pace
1993
Member of Upsilon Pi Epsilon (Honor Society in Computing Sciences)
1989
Article, Cognitive Complexity and Alienation: A Reexamination (also published in the Journal of Business Research)
was the winner of the Steven J. Shaw Award as best paper at the 1989 Southern Marketing Association Conference
and selectedas well best paper in the Marketing Research Track.

Recent Courses Taught

Course	Title	Level
MKT 124	CONSUMER BEHAVIOR	Undergraduate
MKT 151	READINGS	Undergraduate
MKT 185	INTERNSHIP IN MARKETING	Undergraduate
MKT 203	MARKETING ANALYSIS & MANAGEMNT	Graduate
MKT 230	PRICING THRY & PRACT	Graduate
MKT 245	RESEARCH FOR MKT DECISIONS	Graduate
MKT 247	CONSUMER BEHAVR IN GLOBAL ENVR	Graduate
MKT 309	RESEARCH SEM: MARKETING	Graduate
MKT 329	GRADUATE BASIC INTERNSHIP	Graduate
MKT 330	GRADUATE INTERNSHIP	Graduate