Degrees: PHD, 1981, Purdue Univ; MS, 1974, Purdue Univ; BS, 1971, McGill Univ

Bio:

Teaching:

• MKT309 Research Seminar in Marketing
• MKT247 Consumer Behavior in the Global Environment
• MKT 203 Marketing Analysis and Management
• MKT124 Consumer Behavior
• MKT131 Principles of Advertising
• MKT144 Marketing Research
• MKT145 Electronic Marketing

Areas of Expertise

• Internet Consumer Behavior
• Strategy and Profitability
• Advertising Research
• Marketing Research

Education

1981
Ph.D. in Management.
Specialization in marketing.
Krannert Graduate School of Management.
Purdue University, West Lafayette, Indiana.

1995
M.S. in Computer Science.
Pace University, White Plains, New York.

1974
M.S. in Experimental Psychology.
Purdue University, West Lafayette, Indiana.

1971
B.S. in Geography.
McGill University, Montreal, Canada.

Selected Publications

• Kenneth J. Hatten, William L. James, Robert C. Fink and James P. Keeler (2011). "MacNeil's Relational
  Norms & his Non-Mirrored Ends Proposition", Journal of Marketing Channels, Vol 18 (4), in press.
• Robert C. Fink, William L. James and Kenneth J. Hatten (2011). "Customer Perceptions of Dependencies
  in Customer-Supplier Relationships," Journal of Strategic Marketing, 19 (1), pp. 73-89.
• Robert C. Fink, William L. James & Kenneth J. Hatten (2011). "Pricing, Purchasing and Product
  Performance Factors Associated with the Relational Exchanges of Different Sized Customers," Journal
  of Business and Industrial Marketing, 26 (1), pp.34-44.
• Robert C. Fink, Kenneth J. Hatten and William L. James (2010). "Time & The Salience of MacNeil's
  Relational Norms," Journal of Targeting, Measurement and Analysis for Marketing. 18 (2), pp. 95 - 107.
• Fink, Robert C., Kenneth J. Hatten & William L. James (2010). "An Exploratory Study of Factors
  Associated with Customer Perceptions of Paying Above and Below Market Prices," International Journal
  of Revenue Management.17, 1 (March), pp. 39-53.
• James, William L., Gladys Torres-Baumgarten, Goran Petkovic and Tetyana Havrylenko (2009) "A
  Psychographic Profile of Users of Internet Related Technologies in Serbia and the Ukraine," Journal of
  East West Business, 15, (2), 119-140.
• Fink, Robert C. William L. James & Kenneth J. Hatten (2009). "An Exploratory Study of Factors Associated
  with Relational Exchange Choices of Small, Medium and Large Size Customers," Journal of Targeting,
  Measurement and Analysis for Marketing, 17, 1, 39-53.
  
• James, William L., Gladys Torres-Baumgarten, Goran Petkovic and Tetyana Havrylenko (2008). "Exploring
  Web Language Orientation in Emerging Markets: The Eastern European Case," Journal of Targeting,
  Measurement and Analysis for Marketing, 16, (3), 189-202.
  
• Fink, Robert C., William L. James, Kenneth J. Hatten & Lynn Bakstran (2008). "Supplier Strategies to
  Increase Customer Purchases over the Duration of Customer-Supplier Relationships," Journal of Business
  and Industrial Marketing, 23 (8), pp.529-543.
  
• Robert C. Fink, William L. James & Kenneth J. Hatten (2008). "Duration & Relational Choices: Time
  Based Effects of Customer Performance & Environmental Uncertainty on Relational Choices," Industrial
  Marketing Management, 37 (4), 367-379.
• Fink, Robert C. William L. James & Kenneth J. Hatten (2008). "The Effects of Performance, Environmental
  Uncertainty and Relational Norms on Customer Commitments to Suppliers over the Duration of Customer-
  Supplier Relationships," International Journal of Management and Decision Making, 9 (6), 660-685.
• Fink, Robert C. Linda F. Edelman, Kenneth J. Hatten, & William L. James (2006). "Transaction Cost
  Economics, Resource Dependency Theory and Customer-Supplier Relationships," Industrial and Corporate
  Change, 15 (3), pp.497-529.
• James, William L. Arthur J. Kover, Brenda S. Sonner and James P. Keeler (2005). "Some Insights into the
  Reliabilityand Validity of The Ayer Battery of Emotional Responses," Journal of Targeting, Measurement and
  Analysisfor Marketing, 13(4), 374-382.
  
• Debra R. Comer & William L. James (2005). "Business Faculty Members' Emotional responses to
  Institutional Service," Journal of the Academy of Business Education, 6 (Spring), 1-10.
• James, William L. Charles A. McMellon & Gladys Torres-Baumgarten (2004). "Dogs and Cats Rule: A
  New Insight into Segmentation," Journal of Targeting, Measurement and Analysis for Marketing,
  13(1), pp. 1-8.
  
• Hatten, Kenneth J., William L. James & David G. Meyer (2004). "The Longevity of the Performance
  Effects of the Miles and Snow Strategic Archetypes: A Ten-Year Perspective in US Banking," International
  Journal of Management and Decision Making, 5(2-3), 196-215.
• James William L. & Brenda S. Sonner (2001). "Just Say No to Traditional Student Samples," Journal of
  Advertising Research, 41, 5 (September/October), 63-71.
  
• Kover, Arthur J., William L. James and Brenda S. Sonner (1997). "To Whom Do Advertising Creatives
  Write? An Inferential Answer," Journal of Advertising Research, 37, 1(January/February), 41-53.
  
• Kover, Arthur J., Stephen M. Goldberg & William L. James (1995). "Creativity versus Effectiveness? An
  Integrating Classification for Advertising," Journal of Advertising Research, 35, (6), 29-40.
• James, William L. & John S. Hill (1995). "Perceptions of Multinational Salespersons and their Market
  Environments: An Exploratory Cluster Analysis," Journal of Global Marketing, 8 (3/4), 67-83.
• James, William L. & Kenneth J. Hatten (1995). "Further Evidence on the Validity of the Self Typing
  Paragraph Approach: Miles and Snow Strategic Archetypes in the Banking Industry," Strategic
  Management Journal, 16 (2), 161-168.
• James William L. & Kenneth J. Hatten (1994). "Evaluating the Performance Effects of M&S Strategic
  Archetypes in Banking, 1983-1987: Big or Small?" Journal of Business Research, 31 (2-3), 145-154.
• James, William L. & John S. Hill (1993). "MNC Product and Promotion Transfers: A Cluster-Analysis of
  Executive Perceptions and Linkages to Environmental Conditions and Subsidiary Strategies," Journal of
  Global Marketing, 7, (2), 51-74.
• Kover Arthur J. & William L. James (1993). "When Do Advertising 'Power Words' Work?" Journal of
  Advertising Research, 33, (4), 32-38.
  
• James William L. & Arthur J. Kover (1992). "OBSERVATIONS: Do Overall Attitudes Toward Advertising
  Affect Involvement with Specific Advertisements," Journal of Advertising Research, 32, (5), 78-83.
• Planchon John M. & William L. James (1991). "Cognitive Complexity and Alienation: A Reexamination."
  Journal of Business Research, 23, (2), 189-198.
• James, William L. & John S. Hill (1991). "International Advertising Messages: To Adapt or not to Adapt,
  that is the Question," Journal of Advertising Research, 31, 3(June/July), pp.65-71.
• Hill, John S. & William L. James (1991). "Consumer Nondurable Products: Prospects for Global
  Advertising," Journal of International Consumer Marketing, 3 (2), 79-96.
• Hill, John S. & William L. James (1991). "Product and Promotion Transfers in Consumer Goods
  Multinationals," International Marketing Review, 8 (2), 6-17.
• Hill, John S. & William L. James (1989). "Effects of Selected Environmental and Structural Factors on
  International Advertising Strategy: An Exploratory Study," Current Issues and Research in Advertising,
  12, pp. 135-153.
  
• McCorkle, Denny E., John M. Planchon & William L. James (1987). "In-Home Shopping: A Critical Review
  and Research Agenda," Journal of Direct Marketing, 1 (Spring), 5-21.
• Keeler, James P., William L. James & Mohamed Abdel-Ghany (1985). "The Relative Size of Windfall Income
  and the Permanent Income Hypothesis," Journal of Business & Economic Statistics, 3 (July), 209-215.
• Smith, Howard L., Myron D. Fottler & William L. James (1985)." Financial Control and Regulation among
  Nursing Homes," Nursing Homes, 34 (May/June), 19-25.
• James, Alice, William L. James & Howard L. Smith (1984). "Reciprocity as a Coping Strategy of the Elderly:
  A Rural Irish Perspective," Gerontologist, 24 (October), 483-489.
• Smith, Howard L. Myron D. Fottler & William L. James (1983). "Adequacy of Administrative Support for
  Nursing Directors: An Exploration," Health Care Management Review, 8( Fall), 23-32.
• Abdel-Ghany, Mohamed, Gordon E. Bivens, James P. Keeler & William L. James (1983). "Windfall Income
  and the Permanent Income Hypothesis: New Evidence," Journal of Consumer Affairs, 17 (Fall), 262-276.
  
• Soley Lawrence C. & William L. James (1982). "Estimating the Readership of Retail Newspaper Advertising,"
  Journal of Retailing, 58 (Fall), 59-75.
• Smith, Howard L., William L. James & Myron D. Fottler (1982). "A Canonical Analysis of Managerial-
  Environmental Relationships: Implications for Methodology and Policy," Decision Sciences, 13 (July), 471-484.
  
• Fottler, Myron D., Howard L. Smith & William L. James (1981). "Profits and Patient Care Quality in Nursing
  Homes: Are They Compatible," Gerontologist, 21(October), 532-538.
  
• Sharma, Subhash & William L. James (1981). "Latent Root Regression: An Alternate Procedure for Estimating
  Parameters in the Presence of Multicollinearity," Journal of Marketing Research, XVIII (May), pp. 154-161.
  
  
  

Awards & Honors

1999
Zarb School of Business Teacher of the Year
1998/1999
Hofstra University Distinguished Teaching Award
1995
Departmental Graduate Award for outstanding scholastic achievement in Computer Science, School of Computer
Science & Information Systems, Pace
1993
Member of Upsilon Pi Epsilon (Honor Society in Computing Sciences)
1989
Article, Cognitive Complexity and Alienation: A Reexamination (also published in the Journal of Business Research)
was the winner of the Steven J. Shaw Award as best paper at the 1989 Southern Marketing Association Conference
and selectedas well best paper in the Marketing Research Track.