Dr. Charles McMellon
Associate Professor
Department of Marketing and International Business

Media

Post-9/11 Advertising (WMV file - 4.1 MB) Media Literate Consumers (WMV file - 2.3 MB) Elderly Blogs (WMV file - 0.8 MB) Elderly, Technology and Identity (WMV file - 4.6 MB) Super Bowl Advertising (WMV file - 2.4 MB) Advertising to Children (WMV file - 4.1 MB)

Career

Dr. Charles McMellon is qualified to discuss:

• Consumer Behavior Aspects of New Media (e.g., the Internet)
• Advertising Management
• Advertising Strategy and Tactics

Dr. McMellon's articles have been published in the Journal of Direct Marketing, the Journal of Applied Gerontology, the Journal of Advertising Education, The Journal of Research and Issues in Advertising, Journal of Services Marketing, and Advances in Consumer Research. He has also published book chapters and book reviews, and has participated in many invited panels and presentations at academic conferences. Dr. McMellon is also the director of the full-time day M.B.A. program.

Dr. McMellon brings 24 years of advertising managerial experience at such firms as Young & Rubicam; Foote, Cone & Belding; and Ally and Gargano to his teaching at Hofstra. Prior to joining the faculty at Hofstra, Dr. McMellon spent three years teaching at the main campus of The Pennsylvania State University.

This expert is available for interviews. To contact this expert or other experts, please call the Hofstra University Public Relations office at (516) 463-6818.