Events
Master of Science
in Marketing
Contact Information |
The Master of Science Programs provide qualified students who already hold baccalaureate degrees with a professional perspective and an opportunity to gain expertise in a specific field of business. These programs are targeted at those who seek to develop expanded bases of knowledge in a particular area of business, as well as those who may seek career change from one business discipline to another. Serve individuals with a strong commitment to managerial careers in business, government, or the not-for-profit sector who exhibit the potential for leadership in the global business community.
Program Requirements (30 s.h.)
Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.
| I. Residency Requirements | Credits | |
|---|---|---|
| MBA 201W | Library Information Resources (Required) | No Degree Credit |
| MBA 203W | Information Technology* | No Degree Credit |
| MBA 204W | Statistics for Business Applications* | No Degree Credit |
| * May be waived based on prior academic work | ||
| II. Required Courses | Credits | |
|---|---|---|
| MKT 203 | Marketing Analysis and Management | 3 |
| MKT 220 | International Marketing | 3 |
| MKT 245 | Research for Marketing Decisions | 3 |
| MKT 247 | Consumer Behavior | 3 |
| MKT 275 | Strategic Planning in Marketing | 3 |
| MKT 309 | Research Seminar in Marketing | 3 |
| QM 203 | Advanced Quantitative Analysis for Managers | 3 |
| Three of the following courses, selected under advisement: | ||
| MKT 211 | Advertising Management | 3 |
| MKT 212 | Strategic Marketing of Services | 3 |
| MKT 221 | Distribution Management | 3 |
| MKT 222 | International Promotion Campaigns | 3 |
| MKT 230 | Pricing Theory and Practice | 3 |
| MKT 240 | Advanced Sales Management | 3 |
| MKT 248 | Strategic Decisions for Internet Marketing | 3 |
| MKT 249 | Product Innovation and Planning | 3 |
| MKT 257, A-Z | Special Topics in Marketing (permission required) | 3 |
| MKT 280 | Advanced Marketing Research | 3 |
| MKT 330 | Graduate Internship | 3 |
For more information, visit the Hofstra University Bulletin