Marketing or IB Internship (Graduate & Undergraduate) GuidelinesOBJECTIVE
Marketing/IB internship programs are a means by which students can learn marketing/IB principles and applications through actual work/experience in the field.
See above.TYPES OF INTERNSHIPS APPROVED
Internships should impart a learning experience to the student. It is imperative that the internship be viewed as a learning experience rather than a "job".
As such, the following must be demonstrated before an internship is approved:
- must be marketing related for Marketing internship and IB related for IB internship.
- involves a well-structured training program that has been developed by the firm. A form fully detailing the program must be completed by a representative of the firm.
- Emphasis must be on a specific project(s)/assignment(s).
- Involves applying some of the business concepts learned in the classroom (e.g.,—developing or critiquing an advertising plan/ developing a merchandising strategy for a retail outlet; developing a service concept to attract donors for a not-for-profit organization, etc.)
- Has a person assigned as a supervisor (a manager or higher level) who trains, assists and is available for the student and also works as the liaison between the firm and the faculty advisor.
The internship should not entail clerical/secretarial work, running errands, answering phones, order taking, working as a cashier, stock checking, receptionist, etc. which are in some form and manner deemed not related to an appropriate level business position. Likewise, work experience is not satisfactory as an internship unless the above listed requirements are met.
See above. The numbers of hours should spread out over the entire term in which credit is earned.
Each internship would begin with a written proposal to the departmental internship coordinator before the start of the term in which an intern is to enroll in an internship.
The Internship Sponsorship Form must be completed by a representative of the sponsoring firm and returned to the departmental internship coordinator.TRACKING
It is required that the intern:
- Meet with the faculty advisor during the first week of the term
- Meet with the faculty advisor every third week during the term
- Present oral progress reports along with a brief written outline of accomplishments midway during the project.
- Present the final written reports to the faculty advisor not later than the last day of exams week or as required by the specific advisor
EVALUATION (FINAL EVALUATION IS DETERMINED BY INTERNSHIP ADVISOR)
Each student is to be evaluated through:
- An Internship Paper (See "Guidelines for an Internship Paper" [PDF])
- A daily journal detailing activities in the internship. This log should help the department internship coordinator in screening out companies that are not meeting the criteria set forth above for future internships.
- Formal feedback from the supervisor of the intern to determine the extent of the student’s understanding of his/her tasks and capacity to follow through on assignments (See "Internship Evaluation Form")
On the basis of the evaluation criteria the student will be given a letter grade by his/her faculty advisor from A to F.