"My teaching philosophy centers around the idea that I want to provide students with an understanding of the nature of today's continually emerging global economy and for them to know what it's like to function as a marketing manager in our extraordinary shrinking world. I would like to teach students how to integrate knowledge about marketing (e.g., how to use analytical and tactical marketing tools) as part of a broad global framework of competitive strategy. I also strive to have students understand how aspects of social responsibility, ethical behavior, and diversity impact on marketing decision-making and, consequently, on the planning of managers in multinational and transnational organizations (both for- and non-profit)."

Courses that I Typically Teach: International Marketing (MKT 170)

Research Interests: (1) Academic research to generate publications that deal with age-role self-construal and/or age identification in a cross-cultural consumer behavior context, and (2) macroenvironmental assessment research that requires consistent reading of academic (journal and conference papers) and non-academic material, such as newspapers and magazines (domestic and foreign), as these are published both on, and off, the WorldWideWeb. My non-academic-oriented research is to ensure my doing a good job with the international marketing classes I teach.

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"I work hard to generate a conducive and exciting classroom environment for the study of marketing. I want my students to understand and apply the underlying theories and practice of marketing."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Marketing Management (MKT 203)

Research Interests: Mass customization, yield management pricing, multichannel retailing, and product recall.

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"My teaching philosophy is to provide students with a challenging, interactive learning environment that encourages both the acquisition of knowledge and the development of critical thinking skills."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Marketing Analysis and Management (MKT 203); Strategic Decisions for Internet Marketing (MKT248); Product Innovation and Planning (MKT249)

Research Interests: Empirical and conceptual issues related to strategic Internet marketing, relationship marketing, the value chain, consumer consumption patterns, people's use of time, and retail performance over time.

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"My approach to teaching focuses on the creation of an environment that stimulates interest and original thought regarding current real-world, marketing-related issues faced by businesses and not-for-profit organizations. My approach is to provide the basic tools for research and analysis of strategic issues, and then to foster a classroom environment where the student applies these skills to issues of the day and feels at ease in expressing his or her thoughts."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Consumer Behavior (MKT124); Sports Marketing (MKT126); Electronic Marketing (MKT145); International Marketing (MKT170); Marketing Planning and Product Strategies (MKT175)

Research Interests: Internet marketing, healthcare marketing, consumer ethics, and consumer behavior.

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"I view myself as a coach or mentor whose focus is on helping students succeed."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Principles of Advertising (MKT131); Marketing Research (MKT144); Electronic Marketing (MKT145).

Research Interests: Advertising and strategy-performance relationship.

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"It is my greatest pleasure to be in the scholarly and teaching profession. For me, there is no other personal reward greater than students expressing their appreciations toward my classes."

Courses that I Typically Teach: Introduction to International Business (IB 150); Principles of Marketing (MKT 101); Consumer Behavior (MKT124)

Research Interests: Internet marketing (online behavior and e-business success), international business (cross-cultural research and international marketing), high-tech marketing (diffusion and adoption of technology innovations), and information technology (strategic use of information technology).

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"I do not see myself as a teacher whose role is to disseminate knowledge one-sidedly. I envision my role a learning coordinator who shares knowledge and insight, challenges the status quo, and stimulates cognitive and emotive changes in class. The students will be better human beings with higher potential for success after interactive experience in the learning environment I so dearly want to create at Hofstra."

Courses that I Typically Teach: Introduction to International Business (IB 150); Asian Business (IB161); Principles of Marketing (MKT 101); Sales Management (MKT 140); Marketing Planning and Product Strategies (MKT175); Advanced Sales Management (MKT240)

Research Interests: Sales management, cross-cultural consumer behavior, international marketing, customer satisfaction, and employee psychology and behavior.

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"My teaching is based on the contention that the lessons students learn in the classroom will most likely influence their thinking, beliefs, and behavior for a long time. With this in mind, I take my responsibilities seriously and attempt to create an environment in which students can learn and develop."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Consumer Behavior (MKT124); Marketing of Services (MKT169); International Marketing (MKT170); Strategic Marketing of Services (MKT212).

Research Interests: Consumer behavior of older consumers, cross-cultural consumer behavior, research methodology.

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"My goal is to help students learn and be motivated about the subjects I teach. I also want to help them develop as young adults and good citizens."

Courses that I Typically Teach: Principles of Advertising (MKT131); Integrated Marketing Campaigns (MKT132); International Marketing (MKT170); Consumer Behavior (MKT247); Advertising Management (MKT 211); International Promotional Campaigns (MKT222)

Research Interests: All aspects of advertising, the Internet and consumer behavior.

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"My philosophy is that experience is the best teacher. I create learning units in my courses which have a practical focus on contemporary business issues requiring the utilization of theory, student research, and personal interaction skills. My favored techniques are group projects in a collaborative classroom environment utilizing the Internet for research and communication. My classes include case studies and role-playing exercises, such as negotiation simulations. I believe in hands-on learning by doing."

Courses that I Typically Teach: Introduction to International Business (IB 150); European Business (IB 162); Latin American Business (IB 163); International Marketing (MKT170); Export/Import Marketing (MKT172)

Research Interests: The global strategies of companies based in emerging markets, the global "fair trade" movement, sustainable development in the global economy, the emerging international steel industry, international competitive trends in the commercial vehicle market, the interplay of interests in trade disputes between the United States and Latin American countries, and the export marketing strategies of small- and medium-sized enterprises.

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"My teaching philosophy is based on Francois Thibault's beliefs on teaching. He states, 'the whole art of teaching is only the art of awakening the natural curiosity of young minds for the purpose of satisfying afterwards.' I approach each class and each student with the belief that I can and should be able to open their minds to newer ideas, innovative concepts, and a broader understanding of the field of strategy development. By focusing on conceptual thinking and working on challenging projects, I would like my students to be prepared for the business world of tomorrow."

Courses that I Typically Teach: Global Business Decision Making (IB 207); (MBA350) Advanced Research Seminar in Marketing (MKT304); M.B.A. Honors Research Thesis in Marketing (MKT305)

Research Interests: Cross-cultural management, impact of research and development on international profitability, international business corruption and its effect on individual firms, and value drivers in global operations.

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"I feel very strongly about my responsibility to challenge my students and motivate them to acquire a wide range of marketing-related skills, insights and knowledge, and to provide them with the hands-on experience that will enable them to successfully tackle real world marketing problems. I want them to grow and mature so that they will be the best that they can be, and reflect the best that I can offer them. If I can stimulate their curiosity to learn, awaken their abilities to focus on goals to succeed and enjoy learning in the process, I can assist them by providing lifelong tools for their future.

"Teaching is a wonderful profession, and I look forward to each new class to help the students learn how to help themselves. In addition, to accommodate my vision of what business school education should be, I have adopted a teaching approach that focuses on the application of marketing concepts within real world settings. This approach is challenging, motivating and fun for the students. To address the realities of today's marketplace, I have adopted a dual focus in my teaching. I am committed to both encouraging my students to acquire an understanding of a set of core marketing principles, and to providing them with the opportunity to establish oral and written presentation skills that will give them a sharp competitive edge within their workplace environment."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Direct Marketing (MKT135); Marketing Analysis and Management (MKT 203)

Research Interests: Political marketing issues, quality-of-life issues related to marketing, the elderly consumer, consumers and the Internet, and direct and interactive marketing.

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"My teaching philosophy is built around the belief that when students feel comfortable, they are more apt to absorb academic subject matter and participate in class discussion. However, discussion alone is not enough to cultivate student learning. The statement 'If you hear something you will forget it, if you see something you will remember it, if you experience something you will understand it' best describes my pedagogical approach. In accordance with this philosophy, I minimize rote learning and strive to develop experiential techniques that enhance the educational process promoting awareness, appreciation, and comprehension of the subject matter."

Courses that I Typically Teach: Introduction to International Business (IB 150); Analysis of the International Environment and Global Business Research (IB 154); Marketing Research (MKT144), Marketing Planning and Product Strategies (MKT175); Global Business Decision Making (IB 207)

Research Interests: International marketing, consumer marketing, and impact of technology on marketing. Specifically, marketing in transitional economies, Internet marketing, marketing research on the Internet, multi-channel marketing, political marketing, and services marketing.

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Dr. Wilson received his B.S. in Business Administration and Advertising from the University of Akron in Ohio, an M.B.A. in Business Administration and International Business from Washington University in St. Louis, and a Ph.D. in Marketing and International Business from Saint Louis University.

Before becoming a professor, Dr. Wilson worked in the fields of marketing and international business for 12 years. He worked as a senior product manager for AT&T (formerly SBC Communications) in Tulsa, Okla. and St. Louis, Mo.; Vodafone Group (formerly AirTouch Communications) in Seattle, Wash. and Budapest, Hungary; and TelePacific Communications in Los Angeles, Calif. While working for Vodafone, Dr. Wilson helped to start the new wireless venture in Hungary and consequently spent one year working in Budapest as a senior international product manager.

Dr. Wilson's research interests are primarily in the fields of advertising and international marketing. More specifically, his interests include cross-cultural marketing, Eastern Europe, and non-traditional advertising such as billboards, transit advertising, and cinema advertising. His work has been published in such journals as the Journal of Advertising, Journal of Advertising Research, Thunderbird International Business Review, and International Journal of Consumer Marketing.

Dr. Wilson is a member the American Academy of Advertising, Academy of International Business, and the social fraternity of Phi Gamma Delta (Fiji).

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"Students are my joy and their learning is my crown of glory. I always want to say to myself, 'I have done my best for my students.' I value students as individuals, help them learn the knowledge and skills required for successful marketing functions, and nurture them to be innovative lifelong learners of marketing and great assets to mankind."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Marketing Research (MKT144); International Marketing (MKT170); Research for Marketing Decisions (MKT245); Cross-Cultural Consumer Behavior (MKT257)

Research Interests: Online retail quality, retail productivity, (in)variance of cross-cultural consumer behaviors, brand equity, advertising-sales relationships, roles of counterfeit products, and marketing scale development

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"It is my belief that one of the primary purposes of education is to teach individuals how to think and act in a manner which is in accordance with reality. This entails teaching the rules of inductive and deductive reasoning and the skills of critical analysis. A professor should be knowledgeable about the subject matter he teaches, systematic in his teaching and research, enthusiastic about the teaching/learning processes, and caring about the students."

Courses that I Typically Teach: Principles of Marketing (MKT 101); Introduction to International Business (IB 150); Marketing Planning and Product Strategies (MKT175); Marketing Management (MKT 203); Global Business Decision Making (IB 207); (MBA350) Advanced Research Seminar in Marketing (MKT304)

Research Interests: International business studies, marketing management/strategy, cross-cultural consumer behavior, advertising and promotion, and humor in advertising.

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