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Marketing & International Business

Publications

ACADEMIC JOURNALS (2018-1998)

2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998

2017 (Published and Accepted for Publication)

  1. Evans, J. (forthcoming 2017, No. 4), A Strategic Approach to Self-Branding, Journal of Global Scholars of Marketing Science.
  2. Robert C. Fink, Kenneth J. Hatten, James P. Keeler, William L. James and Linda F. Edelman (2017). Relational Focus in Long Duration Buyer Seller Relationships International Journal of Management and Decision Making, 16 (1), 73-96.
  3. Zhao, H., Ma, J., and Yang, J. (forthcoming 2017), 30 years of research on entry mode and performance relationship: A meta-analytical review, Management International Review, forthcoming.
  4. Yang, J., Ma, J., and Zhao, H. (forthcoming 2017), Power makes voice: Political capital and corporate voice in China, Journal of Applied Management and Entrepreneurship, forthcoming.
  5. Mathur, A., Fon Sim Ong, Choong Kwai Fatt, Pakakorn Rakrachakrn, George P. Moschis (2017), Beyond Cognitive age: Developing A Multitheoretical Measure of Age and its Assessment, Journal of Marketing Analytics. 5(1), 1-13.
  6. Hamby, A., & Brinberg, D. (forthcoming 2017), Cause-Related Marketing Persuasion Knowledge: Measuring Consumers’ Knowledge and Ability to Interpret CrM Promotions, Journal of Consumer Affairs, forthcoming.
  7. Hamby, A., Brinberg, D., & Daniloski, K. (2017), Reflecting on the Journey: Mechanisms in Narrative Persuasion. Journal of Consumer Psychology. 27(1), 11-22.
  8. Yoo, B., Shin, G.-C. (forthcoming 2017), Invariant Effect of Individual Cultural Orientations: An Application of CVSCALE. International Marketing Review.

TOP

2016

  1. Hamby, A., & Brinberg, D. (2016), Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories. Journal of Advertising, 45(4), 498-508.
  2. Hamby, A., Pierce, M., and Brinberg, D. (2016). Solving Complex Problems: Enduring Solutions through Social Entrepreneurship, Community Action, and Social Marketing. Journal of Macromarketing, forthcoming in print.
  3. Bublitz, M., Peracchio, L., Escalas, J., Furcheim, P., Grau., S., Hamby, A., Kay, M., Mulder., M., & Scott, A. (2016). Transformative Storytelling: A Framework for Crafting Stories for Social Change Organizations. Journal of Public Policy & Marketing, 35(2), 237-248.
  4. Berman, B. (2016), Planning and Implementing Effective Mobile Marketing Programs, Business Horizons, 59 (4), 431-439.
  5. Ilyuk, V., and L. Block (2016), The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product EfficacyJournal of Consumer Research, 42 (6), 858-78.
  6. Berman, B. (2016) Referral Marketing: Harnessing the Power of Your CustomersBusiness Horizons, 59(1) (January-February), 19-28.
  7. Kulviwat, S., Zhang, Y., Fan, J., Zheng, L. (2016). Understanding Consumer Shopping Behavior: A Comparison of Three Theories of Emotions in Predicting Online FlowInternational Journal of Electronic Marketing and Retailing, 7(1), 3-21 (Lead Article).
  8. Berman, B. (2016). Planning and Implementing Effective Mobile Marketing ProgramsBusiness Horizons, 59(4), 431-439.
  9. Yoo, B. and G. Shin (2016 forthcoming), Invariant Effect of Individual Cultural Orientations: An Application of CVSCALEInternational Marketing Review.
  10. Hamby, A. (2016). One For Me, One For You: Cause Related Marketing with Buy-one Give-one Promotions.Psychology & Marketing, 33 (9), 1-12.
  11. Hamby, A. and D. Brinberg (Forthcoming), “International Service Learning as Social Value Co-Creation,”Journal of Nonprofit & Public Sector Marketing.
  12. Thelen, S. and Honeycutt, Jr., E. (2016) What do Job Candidates Consider Important when Assessing an Academic Position?, Marketing Education Review, 26(2), 55-77.
  13. Nitish, S., Ma, J., and Yang, J. (2016). Optimizing environmental expenditures for maximizing economic performance, Management Decision, 54(10), 2544-2561.
  14. Zhao, H. and Ma, J. (2016). Founding environment, inward internationalization, and firm performance: Evidence from Chinese private enterprises, Journal of East-West Business, 22(4), 296-323.

TOP

2015

  1. Berman, B., and M. Dong (2015), "Gray Markets: Past, Present and Future," International Review of Retail, Distribution and Consumer Research, 26(1), 95-111..
  2. Mathur, A., B. Barak, Y. Zhang, K. S. Lee, B. Yoo, and K. Ha (2015), “Social Religiosity: Concept and Measurement Across Divergent Cultures,” Asia Pacific Journal of Marketing and Logistics, 27(5), 717-734.
  3. Forman, A, S. T. Thelen, and P. Shapiro (2015). “Domestic vs. Offshore Service Providers: The Impact of Cost, Time, and Quality Sacrifices on Consumer Choice.” Journal of Service Management (Formally known as International Journal of Service Industry Management), 26(4), 608-624
  4. Moschis, G. P., E. Lee, A. Mathur, E. E. Rigdon, and C. K. Fatt (2015), “A Study of Delayed Purchases of Enabling Products in the United States: The Case of Hearing Aids,” International Journal of Consumer Studies, 39(4), 380-386.
  5. Hamby, A., Daniloski, K., and D. Brinberg (2015). “How Consumer Reviews Persuade through Narratives,”Journal of Business Research, 68(6), 1242-1250.
  6. Berman, B. (2015) “How to Compete Effectively Against a Low-Cost Competitor” Business Horizons, 58(1) (January-February 2015), 87-97.
  7. Licuanan, V., K. Sengupta, and J. P. Neelankavil (2015). “Entrepreneurship and Innovation Initiatives Among Asian Multinationals: A Cross-Country Analysis,” International Journal of Commerce and Management,25(1), pp. 67-83.
  8. Mulder, M., J. Rapp, A. M. Hamby, and T. Weaver (2015). Consumer Transformation Through Volunteer Service ExperiencesThe Service Industries Journal, 35(15), 1-18.
  9. Ma, J., Yang, J., Kalliny, M., and Roy, D. (2015). Consumer social responsibility: Is it a new barrier for international marketers? International Journal of Business Environment, 7(3), 242-261.

TOP

2014

  1. Evans, J. and A. Mathur (2014). Retailing and the Period Leading Up to the Great Recession: A Model and a Twenty-Five Year Financial Ratio Analysis of U.S. Retailing The International Review of Retail, Distribution and Consumer Research, 24(1), pp. 30-58.
  2. Berman, B. and A. Mathur (2014), Planning and Implementing Effective Service Guarantee Programs.Business Horizons, 57(1) January-February, pp. 107-116.
  3. Kulviwat, S. G.C. Bruner, and J. Neelankavil (2014), Self-Efficacy as an Antecedent of Cognition and Affect in Technology AcceptanceJournal of Consumer Marketing, 31(3), pp. 190-199.
  4. Yoo, B., and J. P. Neelankavil (2014) Personality Type Preferences of Asian Managers: A Cross-Country Analysis Using the MBTI Instrument. International Journal of Global Management Studies, 4(1), pp. 1-23.
  5. Ilyuk, V., L. Block, and D. Faro (2014). Is it Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products. Journal of Consumer Research, 41(October), pp. 775-793.
  6. Zhang, Y (2014). Overcoming Negative Country of Origin Image by Leveraging Buyers’ Prior Brand Evaluation: A Pilot TestJournal of Global Business Development, 5(1), 41-45.
  7. Planchon, J.M., W.L. James, M.B. Udell, and T.J. Foley (2014), Ethnic Differences in Response to Product Placement in Movies and Television: A Preliminary InvestigationInternational Journal of Business Research

TOP

2013

  1. G. P. Moschis, A. Mathur, C. K.Fatt, and C. Pizzutti (2013). Effects of Family Structure on Materialism and Compulsive Consumption: a Life Course Study in Brazil. Journal of Research for Consumers. 23(4), pp. 66-96.
  2. Wilson, R.T. and B.D. Till (2013). Recall of Pre-show Cinema Advertising: A Message Response Involvement Perspective. Journal of Marketing Communications. 19, (1), pp. 1-21.
  3. McMellon, C.A (forthcoming). New Advantages and Insights into the Living Case Method. An Exploratory Study.  Journal of the Academy of Business and Economics.
  4. A. Baker, A. Mathur, C. K. Fatt, George P. Moschis, and Edward Rigdon (2013). Using the Life Course Paradigm to Explain Mechanisms that Link Family Disruptions to Compulsive Buying. Journal of Consumer Affairs. 47(2), pp. 263-288.
  5. A. Mathur (2013).  Materialism and Charitable Giving: Can They Co-exist? Journal of Consumer Behaviour. 12, pp. 149-158.
  6. G. P. Moschis, F. S. Ong, A. Mathur, M. Abessi, and Y. Takako (2013).  Cultural and Sub-cultural Differences in Reliability: An Empirical Study in Japan and Malaysia, Asia Pacific Journal of Marketing and Logistics. 25(1), pp. 34-47.
  7. Fan, J. R. Litchfield, S. Islam, B. Weiner, M. Alexander, C. Liu, and S.Kulviwat. (2013).  Workplace Social Self-efficacy: Concept, Measure, and Initial Validity Evidence.  Journal of Career Assessment. 21(1), 91-110.
  8. McMellon, C. (2013).  The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth.  By Joseph Turow. (Book Review).  The Journal of Advertising Education. 17, (1).
  9. McMellon, C. (2013).  Mad women: The Other Side of Life on Madison Avenue in the ‘60s and Beyond by Jane Maas. (Book Review). The Journal of Advertising Education. 17, (1).
  10. Ren, C., C. McMellon, and W. James (2013). Customer Commitment and Engagement Toward Retail Stores: Exploring Gender Differences. International Journal of Business Research, 13(4), pp. 99-104.
  11. Wei, S., J. Planchon, and W. James (2013). Who Will Go Green? A Preliminary Study of US Consumers Segmentation Demographics. International Journal of Business Strategy. 13(4), pp. 157-164.
  12. Jadhav, A., J. P. Neelankavil, D. Andrews (2013). Determinants of GDP Growth and the Impact of Austerity. Journal of Applied Business and Economics, 15(2), pp. 15-28.
  13. Piluso, F., L. Amerise, and J. P. Neelankavil (2013). The analysis of relative performance of London hedge funds during the financial crisis. International Journal of Financial Markets and Derivatives, 3(2), pp. 91-113.
  14. Sherman, E. (2013). Elaine Sherman: Marketing and Pioneer in Quality of Life. Applied Research Quality of Life, 8, 411-412.
  15. Polimeni, R., J. A. Burke, S.T. Thelen (2013). An Integrative Quantitative Model: Determining the Impact of Faculty Research on a School's Mission. Journal of the Academy of Business Education.

TOP

2012

  1. K. J. Hatten, W. L. James, R. C. Fink and J.P. Keeler (2012).  MacNeil’s Relational Norms & his Non-Mirrored Ends Proposition.  Journal of Marketing Channels.  19, (1), pp. 1-16.
  2. Wilson, R.T. and B.D. Till (2012). Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups.  Journal of Current Issues and Research in Advertising, 33,  (2), pp. 267-281.
  3. Wilson, R.T. and D.W. Baack (2012).  Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising.  Journal of International Marketing.  20,  (2), pp. 95-115.
  4. Stevans, L., Neelankavil, J.P., Mendoza, R., and Shankar, S., (2012).  The economic competiveness of countries: A principle factor approach. , International Journal of Economic and Finance. 4, (12), pp. 80-92.
  5. Jadhav, A., J.P. Neelankavil, and D. Andrews, (2012).  Maximum sustainable Level of national debt.  Journal of Accounting and Finance, 12, (2), pp.  51-64.
  6. Sherman, E., Schiffman L. and Thelen, S. (2012) . Young Voters' Trust of Information and Media Sources: The 2008 U. S. Presidential Election.  Journal of Political Marketing. 11, (4), pp. 246-264.
  7. McMellon, C.A. and W. James, (2012).  Using pet ownership as a Tool in Segmentation, Targeting, and Positioning.  International Journal of Business Strategy, 12(3),  pp. 94-99.  Also presented at Academy of Business and Economics (IABE) Conference, Las Vegas, NV October 14-17, 2012.
  8. Berman, B. (2012). 3-D Printing: The New Industrial Revolution. Business Horizons, 55, (2), pp. 155-162.
  9. A. Mathur (2012). Consumer Acculturation in the Age of Globalization: A Study of First-Generation Indian Immigrants in the United States.  Journal of International Consumer Marketing. 24, pp. 372-384.
  10. J.M. Planchon, A.Mathur, W. L. James, and L. Van Hoof (2012).  Liking for the Ad and Interest in Purchase Examined by OLS and SUR. Review of Business Research. 12, (5), pp. 143-149.  Note: this paper was also presented at IABE conference held in Las Vegas in 2012.
  11. E. Lee, A. Mathur, C. K. Fatt, and G. P. Moschis, (2012). The Timing and Context of Consumer Decisions: Insights From The Life Course Paradigm.  Marketing Letters. 23, (3), pp. 793-805.
  12. A. Mathur (2012).  Measurement and Meaning of Religiosity: A Cross-Cultural Comparison of Religiosity and Charitable Giving.  Journal of Targeting, Measurement and Analysis for Marketing.  20, (2), pp. 84-95.
  13. A. Mathur (2012).  Managerial Motivation and Determinants of Their Performance A Comparison of Middle-Level Managers From the United States and Europe.  Journal of International Business and Law. 11, (2), pp.  339-350.
  14. G. P. Moschis, F. S. Ong, M.Ambassi, T.Yamashita, and A.Mathur (2012).  Cultural and Age-related Differences in Reliability: An Empirical Study in U.S., Malaysia, and Japan.  Journal of Targeting, Measurement and Analysis for Marketing.  19, (3/4), pp. 141-151.
  15. Forman, A., D.  H. Lester and D. Loyd (2012).  A Comparison of Traditional and Online Word-of-Mouth Communication in Influencing Consumer Purchase Decisions. International Research Journal of Global Business Development, 1, (1), 2012. (An earlier version of this paper was published in the Proceedings of the Global Business Development Institute Conference, Las Vegas, NV; 2012).
  16. Yoo, B. and S-H Lee (2012).  An Asymmetrical Effect of Past Experiences with Genuine Fashion Luxury Brands and Their Counterfeits on Purchase Intention of Each, forthcoming in Journal of Business Research. 65, (10), pp. 1507-1515.
  17. Thelen, S., and Shapiro, Terri. (2012), Predicting Negative Consumer reactions to Services Offshoring. Journal of Services Marketing 26, (3), pp. 181-193.
  18. Thelen, S. (2012).  Solutions for customer complaints about offshoring and outsourcing services.  Business Horizons.  55, (1), pp. 33-42.
  19. Thelen, S. & T. Shapiro (2012).  Predicting Negative Consumer reactions to Services Offshoring.  Journal of Services Marketing, 26, (3), pp. 181-193.
  20. Roman, F., and J.P. Neelankavil (2012), "Mekong delta countries: Growth prospects and the critical variables that would help these countries to achieve sustained economic growth," Economic Review, 57 (4), 375-387.

TOP

2011

  1. Neelankavil, J.P., L. Stevans, and F.L. Roman, (2011).  Correlates of Economic Growth for Developing Countries: A Panel Cointegration Approach.  International Review of Applied Economics.  26, (1), pp.  83-96.
  2. Jadhav, A., and J.P. Neelankavil, (2011).  Deficit Financing: Cases, Consequences, and Potential Cures.  Journal of Applied Business and Economics.12,  (6), pp.  83-99.
  3. Hsu, S. H., S. Balasubramanian, R. Thakur, and S. Kulviwat (2011).  Knowledge-Base and Online Self-Service*. Journal of Electronic Commerce Research, 12 (2), pp. 133-151.
  4. W. L. James, G. Torres-Baumgarten, G. Petkovic and T.Havrylenko (2011). Uses and Gratifications of the Internet in Emerging Markets: The Case of Serbia and Ukraine, Journal of Euromarketing, 20, (1 & 2),  (January-June), pp.102-113. N.B. authors incorrect in journal.
  5. Berman, B. (2011).  Strategies to Reduce Product Proliferation. Business Horizons, 54, (6), pp. 551-561.
  6. Wilson, R.T. & B.D. Till (2011). Product Placement in Movies and on Broadway: A Field Study. International Journal of Advertising, 30, (3), pp. 373-398.
  7. DeGuzman, J., J. P. Neelankavil, & K. Sengupta (2011).  Human Resources Roles – Ideal versus Practiced: A Cross-Country Comparison among Organizations in Asia. International Journal of Human Resource Management. 22, (13), pp. 2665-2682.
  8. Evans, J. R. (2011).  Retailing in Perspective: The Past Is a Prologue to the Future. International Review of Retail, Distribution and Consumer Research, 21, (1), February, 1–31.
  9. Thelen, S., B. Yoo, & V. Magnini (forthcoming).  An Examination of Consumer Sentiment Toward Offshored Services. Journal of the Academy of Marketing Science (JAMS). 39 (April), pp.  270-289.
  10. Moschis, G. P., F.S. Ong, A. Mathur, T. Yamashita, S. Benmoyal-Dauphie (2011). Family and Television Influences on Materialism: A Cross-Cultural Life-Course ApproachJournal of Asia Business Studies, 5, (2), pp. 124-144.
  11. Fink, R. C., James, W. L., & Hatten K.J. (2011).  Pricing, Purchasing and Product Performance Factors Associated with the Relational Exchanges of Different Sized Customers. Journal of Business and Industrial Marketing. 26, (1),  pp. 34-44.
  12. McMellon, C.A. (2011).  Marketing Lessons from the Grateful Dead. (review of Scott and Halligan ’s book).  The Journal of Consumer Marketing, 20, (2), pp. 86.
  13. Yoo, B. (2011).  Store Image on Purchase Intention: The Moderating Effect of Individual and Societal Uncertainty Aversion among American and Korean Consumers. Journal of International Business and Law, 10, (2), pp. 359-368.
  14. Yoo, B., N. Donthu, & T. Lenartowicz (2011).  Measuring Hofstede’s Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE.  Journal of International Consumer Marketing, 23, (3/4), pp. 193-210.
  15. Fink, R. C., W. L. James, & K. J. Hatten (2011).  Customer Perceptions of Dependencies in Customer-Supplier Relationships. Journal of Strategic Marketing, 19, (1), pp.73-89.
  16. Mathur, A. (2011). Consumer Trying: Scale Development and Validation. Journal of Targeting, Measurement, and Analysis for Marketing, 19, pp. 45-54.
  17. Barak, B., D. Guiot, A. Mathur, Y Zhang, & K.S. Lee. (2011). An Empirical Assessment of Cross-Cultural Age Self-Construal Measurement: Evidence from Three Countries. Psychology & Marketing. 28, (5), May, pp. 479–495.
  18. Wilson, R.T. and B.D. Till (2011).  Effects of Outdoor Advertising: Does Location Matter? Psychology & Marketing, 28, (9), pp. 909-933.

TOP

2010

  1. Berman, B. & K. Swani (2010). Managing Product Safety of Imported Chinese Products. Business Horizons (January-February),  pp.  39-48.
  2. Schiffman, L., S. Thelen, & E. Sherman (2010).  Interpersonal and Political Trust: Modeling Levels of Citizens' Trust. European Journal of Marketing. 44,  (3/4), pp. 369-381.
  3. J. M. Planchon, J. M., W. L. James & L. Van Hoof (2010).  Emotional Responses to Advertising and Intent to Purchase: A Comparison of Three Groups, Belgian Students, U.S. Students, and U.S. Non-Students. International Journal of Business Research. 10,  (5).
  4. Fink, R.C., Hatten, K.J., & James, W.L. (2010).  An Exploratory Study of Factors Associated with Customer Perceptions of Paying Above and Below Market Prices. International Journal of Revenue Management. 17, (1),  (March), pp. 39-53.
  5. Mathur, A., B. Barak, K. S. Lee, Y. Zhang & S. Gould (2010). Physical Vanity Across Cultures: Measurement and Validation. Journal for Global Business Advancement, 3, (4), pp.  313-324.
  6. Swani, K. & Yoo, B. (2010).  Interactions Between Price and Price Deal. Journal of Product and Brand Management. 19,  (2), pp. 143-152.
  7. Wilson, R. T. (2010).  Competing successfully against multinationals: A longitudinal perspective of Hungarian advertising agencies. Journal of Strategic Marketing. 18 ,(2), pp. 143-162.
  8. Honeycutt, Jr., E.D.,  J.B. Ford, & S.Thelen (2010). Three Dichotomies of Marketing Academics. Marketing Education Review. 20, (Summer), pp. 125-136.
  9. Honeycutt, Jr., E.D.,  J.B. Ford, & S.Thelen (2010). Managing and Motivating Marketing Faculty. Marketing Education Review. 20, (Fall), pp. 205-216.
  10. Evans, J. R. (2010).  The Role, Development, and Implementation of a Marketing Knowledge Base as a Tool in the Enhancement and Assessment of Student Learning. Marketing Education Review., 20, (3), pp. 187–202.
  11. Thelen, S., E.D. Honeycutt, Jr. & T. Murphy (2010).  Services Offshoring: Does Perceived Service Quality affect Country-of-Service-Origin Preference? Managing Service Quality. 20, (3),  pp. 196-212.
  12. Evans, J.R.  (2010).  Prospective Entrepreneurs: Plan for the Challenges Ahead. MBA Review [India]. (March): pp. 10-15.
  13. McMellon, C.A. (2010).  Step Out-of-the-Box. Journal of Advertising Education. (Commentary), 14, (1).

TOP

2009

  1. Yoo, B. & S-H. Lee (2009). Buy Genuine Luxury Fashion Products or Counterfeits? Advances in Consumer Research, 36, 280-286.  (This paper had also been presented in October 2008 at the Association of Consumer Research conference in San Francisco, California).
  2. Yoo, B. (2009). Cross-National Invariance of the Effect of Personal Collectivistic Orientation on Brand Loyalty and Equity: The United States versus South Korean Consumers. Asia Pacific Journal of Marketing and Logistics. 21 (1), 4157.
  3. Yoo, B. (2009). Developing an Overall Ranking of 79 Marketing Journals: An Introduction of PRINQUAL to Marketing. Australasian Marketing Journal. 17 (September), 160-174.
  4. Barak, B. (2009). Age identity: A cross-cultural global approach. International Journal of Behavioral Development, 33 (1), 2-11.
  5. Zhang, Y, Neelankavil, J. P., & Mathur, A. (2009) The Cultural Relativity of Managerial Leadership Styles: A Cross-cultural Comparison of Middle-Level Managers in Four Countries. International Journal of Business and Public Administration. 6 (3), Fall, 32-49.
  6. Lee, SH, & B. Yoo (2009), A Review of the Determinants of Counterfeiting and Piracy and the Propositions for Future Research, Korean Journal of Policy Studies, 24 (1), 138.
  7. Lee, C. E., G. Gim, & B. Yoo (2009). The Effect of Relationship Quality on Citizen Satisfaction with Electronic Government Services. Marketing Management Journal. 19 (Fall), 118-129.
  8. Evans, J. (2009). The Art of Self-Branding: Making Yourself Relevant to Employers,. MBA Review [India] (December). COVER STORY, pp. 22-27.
  9. Kulviwat, S., G.C. Bruner II, and O. Al-Shuridah (2009). The Effect of Social Influence on Adoption of High technology Innovations: The Moderating Effect of Public/Private Consumption. Journal of Business Research. 62 (7), 706-712.
  10. McMellon, C. (2009).  Digital Engagement. The Journal of Consumer Marketing (review of Harden and Heyman’s book).
  11. James, W., Torres-Baumgarten, G., Petkovic, G., & Havrylenko, T. (2009) A Psychographic Profile of Users of Internet Related Technologies in Serbia and the Ukraine. Journal of East West Business 15 (April-June), 119-140.
  12. Sledgianowski, Deb & S. Kulviwat (2009).  Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic ContextJournal of Computer Information Systems, 49(4), 74-83.
  13. Fink, R.C., W., James, & K. J. Hatten (2009) An Exploratory Study of Factors Associated with Relational Exchange Choices of Small, Medium and Large Size Customers. Journal of Targeting, Measurement, and Analysis for Marketing. 17, 39-53.
  14. Wilson, R.T. & L.S. Amine (2009). Resource Endowments, Market Positioning and Competition in Transitional Economies. International Marketing Review, 26 (1), 62-89.
  15. Planchon, J.M., W.L. James, & L. Van Hoof (2009). Believability of Informational versus Transformational Prescription Drug Advertising: US Consumers’ Views Versus Belgian Consumers’ Views. Review of Business Research, 4, pp.183-188. (Paper also presented at the 2009 Annual Meeting of the International Academy of Business and Economics, October, Las Vegas).
  16. Thelen, S., T. Thelen, V. Magnini, & E. Honeycutt (2009). Elements of Service Ethnocentrism. Services Marketing Quarterly, 30, 1-17.

TOP

2008

  1. Fink, R.C., W.L. James, & K.J. Hatten (2008). Duration & Relational Choices: Time Based Effects of Customer Performance & Environmental Uncertainty on Relational Choices. Industrial Marketing Management, 37 (4), pp. 367-379.
  2. Fink, R.C., W.L. James, & K.J. Hatten (2008). The Effects of Performance, Environmental Uncertainty and Relational Norms on Customer Commitments to Suppliers over the Duration of Customer-Supplier Relationships, International Journal of Management and Decision Making. 9 (6), 660-685.
  3. Magnusson, P., R.T. Wilson, S. Zdravokovic, J.X. Zhou, & S.A. Westjohn (2008). Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks. International Marketing Review. 25 (2), 183-201. Recipient of Emerald Publishing’s Emerald Literati Network 2009 Award for best paper in International Marketing Review during 2008.
  4. Mathur, A., G.P. Moschis, & E. Lee (2008) A Longitudinal Study of the Effects of Life Status Changes on Changes in Consumer Preferences. Journal of the Academy of Marketing Science, 36(2), 2334-246.
  5. Baack, D.W., R.T. Wilson, & B.D. Till (2008). Creativity and Memory Effects: Recall, Recognition, and Exploration of Non-Traditional Media. Journal of Advertising. 37, 85-94.
  6. Wilson, R.T. & B.D. Till (2008), Airport Advertising Effectiveness: An Exploratory Field Study. Journal of Advertising. 37 (1), 57-70.
  7. Fink, R.C., W.L. James, K.J. Hatten & L. Bakstran (2008). Supplier Strategies to Increase Customer Purchasers Over the Duration of Customer-Suppler Relationships. Journal of Business and Industrial Marketing. 23 (8), pp.529-543.
  8. McMellon, C. (2008).  Citizen Marketers. The Journal of Consumer Marketing (review of McConnell and Huba’s book).
  9. Magnini V.P. & S.T. Thelen (2008) The Influence of Music on Perceptions of Brand Personality, Décor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant. Journal of Hospitality & Leisure Marketing, 16 (3), 286-300
  10. Neelankavil, J. & M. Chandra (2008). New Product Development for Developing Countries. Journal of Management Development. 27 (10), pp: 117-125
  11. McMellon, C. (2008).  The 50-Plus Market. The Journal of Product and Brand Management (review of Stroud’s book).
  12. Sherman, E., S. Thelen, & L. Schiffman (2008). Impact of Trust on Candidates, Branches of the Government and the Media within the Context of the 2004 U.S. Presidential Election. Journal of Political Marketing.
  13. James, W.L., G. Torres-Baumgarten, G. Petkovic, & T. Havrylenko (2008). Exploring Web Language Orientation in Emerging Markets: The Eastern European Case. Journal of Targeting, Measurement and Analysis for Marketing 16 (3): 189-202.
  14. Nasco, S., S. Kulviwat, A. Kumar, & G. C. Bruner II (2008). The CAT Model: Extensions and Moderators of Dominance in Technology Acceptance. Psychology & Marketing. 25 (10), 987-1005.
  15. Lee, K. S. & Kulviwat, S.(2008). Korean Workers' Motivation Tools: Commitment and Incentive-Based Motivation & Their Relative Impact on Behavioral Outcome Multinational Business Review, 16, 87-109.
  16. Berman, B. (2008). Strategies to Detect and Reduce Counterfeiting Activity. Business Horizons. May/June, 191-199.

TOP

2007

  1. Saran, A., C. Guo, & S. Kulviwat (2007). Marketing Strategy in Transition Economies: The Case of IndiaInternational Journal of Business Research, 7 (2), 85-93
  2. Lee, E., G. P. Moschis, & A. Mathur, (2007). Stress, Coping, and Consumer Preferences: A Two-Way Transitional Event History Analysis. International Journal of Consumer Studies, 31(4), July, pp. 428-435.
  3. Wilson, R.T & B.D. Till (2007). Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness. Journal of Advertising Research, 47 (3) , 270-282.
  4. McMellon, C. (2007).  Pop! Standout in Any Crowd, The Journal of Consumer Marketing  (review of Horn’s book), 24(2), 120-121.
  5. Wilson, R.T (2007). Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S. Journal of International Consumer Marketing, 20 (1) 67-78.
  6. Neelankavil, J. & D. Comer (2007). The Best of the Best: Lessons from the Top Performing American Corporations, 1954-2005. Journal of Management Development. 26 (5): 499-515.
  7. McMellon, C. (2007).  The 50-Plus Market. The Journal of Product and Brand Management (review of Stroud’s book)
  8. Hu, J., B.A. Huhmann, & M.R. Hyman (2007). The Relationship between Task Complexity and Information Search: The Role of Self-Efficacy. Psychology & Marketing, 24 (3), 253-270.
  9. Kulviwat, S., G.C. Bruner II, A. Kumar, S.A. Nasco, & T. Clark (2007), Toward a Unified Theory of Consumer Acceptance of Technology. Psychology & Marketing. 24 (12), 1067-1092.

TOP

2006

  1. Niffenegger, P., S. Kulviwat, and N. Engchanil (2006). Conflicting Cultural Imperatives in Modern Thailand: Global PerspectivesAsia Pacific Business Review. Special Issue: Business and Management in South East Asia: Studies in Diversity and Dynamism, 12 (4), 403-420.
  2. Berman, B. (2006). Developing an Effective Customer Loyalty Program. California Management Review. (Fall), 123-148.
  3. Berman, B. (2006). Developing an Effective Customer Loyalty Program. Holland Management Review. This is a Dutch translation of the California Management Review article.
  4. Guiot, D., B. Barak, K. Lee, Y. Zhang, & S. Gould (2006). L'Age Subjectif par dela les Frontieres:  Une Etude Cross Culturelle dans le Secteur de la Mode Vestimentaire. Decisions Marketing, (43-44), pp. 55-65.
  5. Planchon. J.M., W.L. James, & L. Van Hoof (2006). A Preliminary Examination of Consumer Reactions to Direct To Consumer Prescription Drug Advertising: US and Belgian Perspectives. International Journal of Business Research, 5 (2): 122-130. Paper was also presented at the Annual Meeting of the International Academy of Business and Economics in October 2006, in Las Vegas.
  6. Kulviwat, S., R.Thakur & C. Guo (2006).  An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention. International Journal of E-Business Research, 2 (2), 68-82.
  7. Hsu, S. H. & S. Kulviwat (2006).  An Integrative Framework of Technology Acceptance Model and Personalization in Mobile Commerce.  International Journal of Technology Marketing, 1 (4), 393-410.
  8. Hsu, S.H. & Songpol Kulviwat (2006). Personalization and Customer Satisfaction in Mobile CommerceEncyclopedia of E-Commerce, E-Government and Mobile Commerce. Idea Group References: Hershey, PA.
  9. Zhang, Y. & G. Zinkhan (2006). Humor in Television Advertising: Does Audience Involvement Matter?  Journal of Advertising.  35 (4), 113-127.
  10. Moschis G. P. & A. Mathur (2006).  Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age. Journal of Advertising Research, 46 (3), 339-346.
  11. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2006).  The Impact of Regional Affiliation on Consumer Perceptions of Relationships among Behavioral Construct. Journal of Business Research. 9 (September), 965-973.
  12. Mathur A., G. P. Moschis & E. Lee (2006). Consumer Stress - Handling Strategies: Theory and Research Findings. Journal of Consumer Behaviour. 5(3), 193-203.
  13. McMellon, C. (2006).  Web Copy That Sells: Revolutionary Formula for Creating Killer Copy Every Time. The Journal of Consumer Marketing (review of Veloso’s book).
  14. McMellon, C.A. and M. Long (2006). Sympathy, Patriotism, and Cynicism:  How Advertisers and Consumers Reacted after 9/11/01. Journal of Current Issues and Research in Advertising. 28 (2), 1-18.
  15. Papaioannou, G. & A. Mathur (2006). Editors’ Introductory Comments. Journal of Financial Services Marketing, 10 (May), 83-85.
  16. Fink. R., L. F. Edelman, K. J. Hatten & W. L. James (2006). Transaction Cost Economics, Resource Dependency Theory and Customer-Supplier Relationships. Journal of Industrial and Corporate Change. 15 (3): 497-529.
  17. Mathur A., E. Lee & G. P. Moschis (2006). Life-Changing Events and Marketing Opportunities. Journal of Targeting, Measurement and Analysis for Marketing, 14(2), 115-128.
  18. Long, M, C. A., McMellon, S.D. Clark & L. G. Schiffman (2006). Building Loyalty: An Empirical Examination of Relationship Marketing. Services Marketing Quarterly, 1-17.
  19. Neelankavil, J. P.  & M. Chandra (2006) Strategic and Management Tools for Innovation. Improving Quality of Stakeholder Engagement (January): 13-19.
  20.  Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2006).  Demographic, Psychographic, and Product Specific Variables Impact on Nationalistic Product Preference. Thunderbird International Business Review. 48 (5), September-October.
  21. Honeycutt, Jr., E.D., C. DiRienzo, R. Pavlik, & S.T. Thelen (2006). How Realistic Are Student Attitudes Toward Selected Careers. The Journal of Learning in Higher Education, 2(1): 69 – 75.
  22. Honeycutt, Jr., E.D., C. DiRienzo, R. Pavlik, & S.T. Thelen (2006). How Realistic Are Student Attitudes Toward Selected Careers. The Journal of Learning in Higher Education, 2(1): 69 – 75.

TOP

2005

  1. Neelankavil, J. P., M. Chandra & J. Ullman (2005) Strategic Tools for Innovation and Their Impact On the Long-Term Success of Modern Corporations. Annual Review of Communications. Vol.58, (Fall), 169-178.
  2. Berman, B. (2005).  Applying Yield Management Pricing to Your Service Business. Business Horizons. (March-April), 169-179.
  3. Berman, B. (2005). How to Delight Your Customers. California Management Review. (Fall), 129-151.
  4. Honeycutt, E. D., T. Thelen, S. Thelen & S. K. Hodge (2005) Impediments to Sales Force Automation.  Industrial Marketing Management. 34 (4), 313-322.
  5. Evans, J. & A. Mathur (2005). The Value of Internet Surveys: The Future is Now. Internet Research. 15 (2), 195-219
  6. Yoo, B. & J. Totten (2005). The Effects of Marketing Education and Individual Cultural Values on the Ethics of a Southern School’s Students. International Journal of Business Disciplines. 16 (2), 73-84.
  7. Evans, J.  (2005). Are the Largest Public Retailers Top Financial Performers? A Longitudinal Analysis. International Journal of Retail & Distribution Management. (11), 842-857.
  8. Bharadwaj, S., T. Clark & S. Kulviwat (2005). Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth. Journal of the Academy of Marketing Science. 33 (3), 347-359.
  9. Comer D. R. & W. L. James (2005). Business Faculty Members’ Emotional responses to Institutional Service. Journal of the Academy of Business Education, 6 (Spring), 1-10.
  10. Forman, A., D. Lester & D. Loyd (2005). Relationship Avoidance: The Advantage of the Internet.  Journal of Business, Industry and Economics. 6 (Fall) 15-26.
  11. Lee, K. S. & T. Gao (2005).  Studying Organizational Commitment with the OCQ in the Korean Retail Context: Its Dimensionality and Relationships with Satisfaction and Work Outcomes. The International Review of Retail, Distribution, and Consumer Research. 15 (4), 375-399.
  12. Yoo, B. & N. Donthu (2005). The Effect of Personal Cultural Orientation on Consumer Ethnocentrism: Evaluations and Behaviors of U.S. Consumers toward Japanese Products. Journal of International Consumer Marketing, 18 (1/2), 7-44.
  13. McMellon, C. (2005).  The Customer Learning Curve: Creating Profits from Marketing Chaos. The Journal of Product and Brand Management (review of Hellman & Burst’s book), 14(5).
  14. McMellon, C. (2005).  Inclusive Branding: The Why and How of a Holistic Approach to Brands. The Journal of Product and Brand Management (review of Schmidt & Ludlow’s book), 14(1), 74-75.
  15. McMellon, C. (2005).  Defending the Brand; Aggressive Strategies for Protecting Your Brand in the Online Arena. The Journal of Product and Brand Management (review of Murray’s book), 14(1).
  16. James, W. L., A. J. Kover, B. S. Sonner & J. P. Keeler (2005). Some Insights into the Reliability and Validity of The Ayer Battery of Emotional Responses. Journal of Targeting, Measurement and Analysis for Marketing. 13 (4), 374-382.
  17. Mathur A. & G. P. Moschis (2005).  Antecedents of Cognitive Age: A Replication and Extension. Psychology & Marketing. 22 (12), 969-994.

TOP

2004

  1. Thelen, S., S. Mottner & B. Berman (2004).  Data Mining: Following the Trail to Marketing Gold. Business Horizons. (November/December), 25-33.
  2. Berman, B. (2004). Strategies to Combat the Sale of Gray Market Goods. Business Horizons. (July-August), 51-60.
  3. McMellon, C.A. & I. Eftimov (2004).  Exploring the Determinants of the Media Negotiation Process: A Qualitative Study. Current Issues and Research in Advertising. 26 (2), 27-39.
  4. Jantan, M. A, E. D. Honeycutt, S. Thelen & A. Attia, The Effect of Managerial Sales Training on Sales Managers' Performance: Comparison of Global and Domestic Firms in Malaysia. Industrial Marketing Management.  33 (7), 667-673.
  5. Minjoon, J., J. Hu and R. T. Peterson (2004). A Comparison of Information Searchers and E-shoppers on the Perceptions of E-shopping Factors: An Assessment. International Journal of Internet Marketing and Advertising, 1 (2), 204-228.
  6. Hatten, K. J. W. L. James & D. G. Meyer (2004). The Longevity of the Performance Effects of the Miles and Snow Strategic Archetypes: A Ten-Year Perspective in US Banking. International Journal of Management and Decision Making. 5 (2-3), 196-215.
  7. Berman, B. & S. Thelen (2004). A Guide to Developing and Managing a Well- Integrated Multi-Channel Retail Strategy. International Journal of Retail and Distribution Management. 32 (3), 147-156.
  8. McMellon, C. (2004).  How to Advertise: What Works, What Doesn’-And Why  The Journal of Consumer Marketing  (review of Roman, Maas & Nisenholtz), 21, 366-367.
  9. Yoo, B. & S-H. Lee (2004), The Buyers of Counterfeit Products in South Korea. Journal of International Business and Law. 3 (1), 95-112.
  10. Thelen, S. & E. D. Honeycutt (2004). Assessing National Identity in Russia Utilizing the NATID Scale. Journal of International Marketing. 12 (2), 58-82
  11. Kulviwat, S. & C. Guo & N. Engchanil (2004). Online Information Search: A Critical Review and Assessment.  Journal of Internet Research: Electronic Networking, Applications and Policy. 14 (3), 245-253.
  12. McMellon, C. A. & M. Long (2004). Exploring the Determinants of Retail Service
  13. Quality on the Internet. Journal of Services Marketing.  18(1), 78-90.
  14. James W. J., C. A. McMellon & G. Torres-Baumgarten (2004). Dogs and Cats Rule: A New Insight into Segmentation.  Journal of Targeting, Measurement and Analysis for Marketing. 13 (1), 1-8.
  15. Forman, A., D. Lester & D. Loyd (2004). Internet Shopping and Buying Behavior of College StudentsServices Marketing Quarterly. 27 (3); 2004.

TOP

2003

  1. Peterson, R. T. & J. Hu (2003). Analyzing Historical Industry Behavior in Marketing Management and Strategy Courses: A Guide for Contemporary Educators.  Academy of Educational Leadership Journal, 7 (1), 43-58.
  2. Barak, B., A. Mathur, Y. Zhang, K. S. Lee & E. Erondu  (2003)  Age Satisfaction in Africa and Asia: a Cross-Cultural Exploration. Asia Pacific Journal of Marketing & Logistics. Vol. 15 (1/2), 3-26.
  3. Berman, B. (2003). Are You Ready to Implement a Successful E Commerce Strategy. Ekonomika predazeca [Journal of the Association of Yugoslav Economists]. (January-February 2003), 12-19 (in Serbian].
  4. Evans, J. (2003). The Strategic Role of the Internet: A Marketing Perspective. Ekonomika preduzeca [Journal of the Association of Yugoslav Economists]. (January-February), 5-11 (in Serbian].
  5. James W. L. (2003). Upotreba Interneta U Realizaciji Istrazivanja Marketinga [Using the Internet to Conduct Marketing Research], Ekonomika preduzecam [Journal of the Association of Yugoslav Economists]. 65 (Januar- Februar), 20-25. (in Serbian].
  6. Long, M., S. D. Clark, L.G. Schiffman & C.A. McMellon (2003). In the Air Again: Frequent Flyer Relationship Programs and Business Travelers’ Quality of  Life. International Journal of Travel Research. 5 (6), 421-423.
  7. Dou, W., B. Yoo, & M. L. Yu (2003). Consumer Patronage of Ethnic Portals. International Marketing Review. 20 (6), 661-677.
  8. Yoo, B. & R. Mandhachitara (2003). Estimating Advertising Effects on Sales in a Competitive Setting.   Journal of Advertising Research. 43 (Spetember), 310-321.
  9. Neelankavil, J. P. & V. T. Alganar (2003). Strategic Resource Commitment of High Technology Firms: An International ComparisonJournal of Business Research. 56 (5), 493-502
  10. Mathur, A., G. P. Moschis, & E. Lee (2003). Life Events and Brand Preference Changes.  Journal of Consumer Behaviour. 3 (2), 129-141.
  11. Yoo, B., D. K. Schuler & G. A. Sneide (2003). Do Information Technology-Savvy Salespeople Sell More? Journal of Marketing Management, 13 (1), 14-22.
  12. Honeycutt, E. D. & S. Thelen (2003). Marketing Career Preparation in the Philippines. Marketing Education Review. 13 (3), pp. 65-73
  13. Schiffman, L G., E. Sherman & M. Long (2003).Towards a Better Understanding of the Interplay of Personal Values and the Internet. Psychology & Marketing. 20 (2), 169-185.

TOP

2002

  1. Berman, B. (2002). Should Your Firm Adopt a Mass Customization Strategy? Business Horizons. (July-August), 51-60.
  2. McMellon, C.A. & L.G. Schiffman. (2002). Cybersenior Empowerment: How Some Older Individuals are Taking Control of Their Lives. Journal of Applied Gerontology. 21 (2), 157-175.
  3. Dadzie, K. Q., W. J. Johnston, B. Yoo, and T. G. Brashear (2002), Measurement Equivalence and Applicability of Core Marketing Concepts Across Nigerian, Kenyan, Japanese and U.S. Firms: An optimal Scaling Approach. Journal of Business and Industrial Marketing, 17 (6), 430-455.
  4. Pesch, M. J., B. Yoo & V. Osendorf (2002). Bo Diddley’s.  Journal of the International Academy for Case Studies. 8 (2), 29-35 (Teaching notes are published in 8 (3), 107-117).
  5. Pesch, M. J., B. Yoo & Vicki Osendorf (2002), Gilbert Printing.  Journal of the International Academy for Case Studies. 8 (5), 39-44 (Teaching notes are published in 8 (7), 43-50).
  6. Mottner, S., S. Thelen & K. Karande (2002). An Exploratory Study of Internet Retailer Typologies. Journal of Marketing Channels. 10 (1), 3-23
  7. Berman, B. & A. Sharland (2002). The Teaching of Relationship Marketing Concepts in Introductory Undergraduate Marketing Principles and Graduate Introductory Marketing Courses. Journal of Marketing Education. (August), 125-134.
  8. Yoo, B. & N. Donthu (2002). The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students. Journal of Marketing Education. 24 (August), 92-103.
  9. Thelen, S. & K. R. Coulson (2002). Diagnosing Russian National Character utilizing Clark's Comprehensive Framework. Journal of Marketing Management. 12 (1) Spring, 19-31
  10. Yoo, B. & R. E. Sibley (2002). Dynamic Co-Existence of Company-Owned and Franchised Outlets: A Framework of the Franchisor Perspective. Journal of Marketing Management. 12 (2), 23-38.
  11. Sherman, E. & L. G. Schiffman (2002). Political Marketing Research in the 2000 U.S. ElectionJournal of Political Marketing. 1 (2-3), Spring, 53-68.
  12. Yoo, B. & N. Donthu (2002). Testing Cross-Cultural Invariance of Brand Equity Creation Process.  Journal of Product & Brand Management. 11 (6), 380-398.
  13. Schiffman, L G., E. Sherman & N. Kirpalani (2002). Trusting Souls: A Segmentation of the Voting Public.   Psychology and Marketing. 19 (12), 993-1008
  14. Yoo, B. (2002). Cross-Group Comparisons: A Cautionary NotePsychology & Marketing. 19 (April), 357-368.

TOP

2001

  1. Evans, J. R. & B. Berman (2001). Conceptualizing and Operationalizing the Business- to-Business Value Chain. Industrial Marketing Management. 30 (February), 135-148.
  2. Mathur, A., Y. Zhang, & J. P. Neelankavil (2001). Critical Managerial Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries. International Journal of Cross-Cultural Management. 1 (3), 251-267.
  3. Evans, J.R.  & I. L. Haase (2001) Online Business Education in the 21st Century: An Analysis of Potential Target Markets. Internet Research. 3, 246-260.
  4. James, W. L. & B.S. Sonner (2001). Just Say No to Traditional Student Samples. Journal of Advertising Research. 41, 5 (September/October), 63-71.
  5. Mathur A., B. Barak, Y. Zhang, & K.S. Lee (2001). A Cross-Cultural Procedure to Assess Reliability and Measurement Invariance. Journal of Applied Measurement. 2 (3), 241-255.
  6. Lee, E., G. P. Moschis & A. Mathur (2001). A Study of Life Events and Changes in Patronage BehaviorJournal of Business Research. 54 (1), 25-38.
  7. Yoo, B. & N. Donthu (2001).  Developing and Validating a Multidimensional Consumer- Based Brand Equity ScaleJournal of Business Research. 52 (April), 1-14.
  8. Flynn, D. & A. Forman (2001). Venture Capital Involvement in Their New Venture Organizations: An Analysis By Life Cycle Stage. Journal of Developmental Entrepreneurship. 6 (1).
  9. Thelen, S. & A. Zhuplev (2001). A Comparison of Russian and American Approaches to Ethical Issues in Russian Small Businesses. Journal of East-West Business. 7 (4), 29-54.
  10. McMellon, C. A. & L. G. Schiffman (2001). Cybersenior Research: A Practical Approach to Data Collection.  Journal of Interactive Marketing. 15(4), 46-55.
  11. Evans, J. R. (2001). The Emerging Role of the Internet In Marketing Education: From Traditional Teaching to Technology-Based Education.   Marketing Education Review. (Fall) 1-14.
  12. Barak, B., A. Mathur , Y. Zhang, & K.S. Lee (2001). Perceptions of Age-Identity: A Cross-Cultural Inner-Age Exploration. Psychology & Marketing. 18(10), 1003-1029
  13. Sherman, E., L. G. Schiffman & A.Mathur (2001). The Influence of Gender on the New Age Elderly’s Consumption Orientations. Psychology & Marketing. 18(10), 1073-1089.
  14. Thelen, S. (2001). The Internet as a Channel for Market Research: Avenues for Future Research.  Quarterly Journal of Electronic Commerce. 2 (3), 215.
  15. Yoo, B. & N. Donthu (2001).  Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (SITEQUAL. Quarterly Journal of Electronic Commerce. 2 (1), 31-47.

TOP

2000

  1. Evans, J. & I. L. Haase (2000). What’s Ahead for Online Higher Education: A Consumer Perspective. Futures Research Quarterly. (Fall), 33-46.
  2. Yoo, B., N. Donthu & S. Lee (2000). An Examination of Selected Marketing Mix Elements and Brand Equity.   Journal of the Academy of Marketing Science. 28 (April), 195-211.
  3. Neelankavil, J. P., A. Mathur & Y. Zhang (2000). Determinants of Managerial Performance: A Cross-Cultural Comparison of Middle Managers from Four Countries. Journal of International Business Studies
  4. Buda, R. & Y. Zhang (2000). Consumer Product Evaluation: the Interactive Effect of Message Framing, Presentation Order, and Source Credibility. Journal of Product and Brand Management. 9 (4), 229-240.

TOP

1999

  1. Berman, B. (1999). Planning for the Inevitable Product Recall. Business Horizons. (March-April). 69-78.
  2. Zhang, Y. & R. Buda (1999). The Moderating Effects of Need for Cognition and Source Credibility on Positively versus Negatively Framed Advertising Messages. Journal of Advertising. 28 (2), 1-15.
  3. McMellon, C. A.  (1999). Integrating University, Community, and Student Goals in an Advertising Skills Course. Journal of Advertising Education.  3 (Spring), 9-15.
  4. Dadzie, K. Q., W. J. Johnston, E. W. Dadzie & B. Yoo (1999). Influence in the Organizational Buying Center and Logistics Automation Technology Adoption. Journal of Business & Industrial Marketing. 14 (5/6), 433-444.
  5. Evans, J. & V. E. King (1999). Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites Industrial Marketing Management. 28 (June), pages 343-358.
  6. Barak, B. & D. Rahtz (1999). Perceived Youth: Appraisal and Characterization. The International Journal of Aging & Human Development. 49 (3), 231-257.
  7. Mohamed, A. A., H. A. Conley & B. Yoo (1999). Perceptions of Child Care Center Owners in Chicago: Implications For Public Policy. International Journal of Sociology and Social Policy. 19 (7/8), 100-113.
  8. Mathur, A. (1999). Adoption of Technological Innovations by the Elderly: A Consumer Socialization Perspective. Journal of Marketing Management. 9(3), Winter, 21-35.
  9. Mathur, A. & G. P. Moschis (1999). Exploring the Intergenerational Caregiver Market: A study of Family Care Providers for the Elderly. Journal of Marketing Theory and Practice. 7 (Summer), 76-86.
  10. Mathur, A. & G. P. Moschis (1999). Socialization Influence on Preparation for Late Life. Journal of Marketing Practice: Applied Marketing Science. 5(6/7/8), 163-176.
  11. Mathur, A., G. P.  Moschis & E. Lee (1999). Stress and Consumer Behavior: Coping Strategies of Older Adults.  Journal of Marketing Practice: Applied Marketing Science. 5 (6/7/8), 233-247.

TOP

1998

  1. Lee, K. S. & A. Mathur (1998) Formalization, Role Stress, Commitment, and Work Outcomes: An Empirical Analysis of South Korean Workers.  Journal of Asia-Pacific Business, 2(3), 45-64.
  2. Donthu, N. & B. Yoo (1998).  Cultural Influences on Service Quality Expectations. Journal of Service Research. 1 (November), 178-185.
  3. Barak, B. (1998). The Inner Ages of Middle-Aged Prime-Lifers. The International Journal of Aging & Human Development. 46 (3), 189-228.
  4. Mathur, A. (1998). Incorporating Choice into an Attitudinal Framework: Cross- Cultural Extension and Additional Findings.  International Journal of Consumer Marketing. 10(4), 93-110.
  5. Sachdev, H., A. Mathur & E. Lee (1998) Age-Related Differences in Cognitive Responses: Multitheoritical Perspectives and Additional Findings.  The Journal of the Association of Marketing Educators.  2 (1), 38-54.
  6. Yoo, B., N. Donthu & B. K. Pilling (1998). Channel Efficiency: Franchise versus Non- Franchise SystemsJournal of Marketing Channels. 6 (3/4), 1-15.
  7. Donthu, N. & B. Yoo (1998).  Retail Productivity Assessment Using Data Envelopment Analysis.  Journal of Retailing.74 (Spring), 89-105.
  8. Mathur, A., E. Sherman & L. G. Schiffman (1998). Opportunities for Marketing Travel Services to New Age Elderly.   Journal of Services Marketing. 12 (4), 265-277.
  9. Mathur, A. (1998). Examining Trying as a Mediator and Control as a Moderator of Intention--Behavior Relationship. Psychology & Marketing. 15 (3), 241-259.
  10. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2006).  Demographic, Psychographic, and Product Specific Variables Impact on Nationalistic Product Preferenc. Thunderbird International Business Review. 48 (5), September-October.
  11. Wilson, R.T. (2006), Hungary’ for Change: U.S. Ambassador to Hungary, George Herbert Walker III, Discusses the Competitive Position, Regional Participation, and Global Aspirations of Hungary. Thunderbird International Business Review, 48 (6), 759-771.

Book & Book Chapter Publications (2018-1998)

2018 | 2017 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998

2018 (forthcoming)

      1.   Berman, B, and J.R. Evans (2018). Retail Management: A Strategic Approach, 13th ed.: Pearson

2017

  1. Hans Kasper, Evert Webers, George Moschis and Anil Mathur, (2017), “ACTIVITIES OF FUTURE OF ELDERLY Even in old age prepared for your future -- Comparison of Dutch and American consumers” In Age on time on your future prepared. - (Consumer behaviour). -Chapter 2. -Developments in the market research MOA Yearbook 2017. -Red MarktOnderzoekAssociatie. by A.E. Bronner [et al.]. -Haarlem: savings and wood, 2017. -p. 21-38

2015

  1. Evans, J.R. & B. Berman (2015).  Marketing in the 21st Century, 12th Ed.; Textbook Media Publishing.

TOP

2014

  1. Ilyuk, V., L. Block, and P. Williams (2014). “Consumer Behavior,” in Encyclopedia of Business and Finance, 3rd edition, Gale Cengage.
  2. Ilyuk, V., C. Irmak, T. Kramer, and L. Block (2014). “Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing,” in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies, International Series in Quantitative Marketing, Vol. 20, ed. M. Ding, J. Eliashberg, and S. Stremersch, Springer, pp. 315-344.

TOP

2013

  1. Berman, B. & J. R. Evans (2013). Retail Management: A Strategic Approach, Twelfth Edition; Upper Saddle River, New Jersey: Pearson Prentice Hall.
  2. Evans, J. R. (2013). Editor. Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go).
  3. Evans, J. R. (2013). An Overview of Strategically-Focused Retailing: Opportunities and Challenges  in J. R. Evans (Ed.), Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go).
  4. Evans, J. R. (2013).  Integrating, Analyzing, and Measuring the Performance of a Retail Strategy  in J. R. Evans (Ed.), Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go).
  5. Neelankavil, J. P., A. Rai (2013). Basics of International Business, 2nd Ed. New York, NY: Sheron Enterprises Inc.

TOP

2012

  1. Evans J. R. and S. Evans (2012).  Various chapters in Linda Swayne (Ed.), Encyclopedia of Sports Management and Marketing, Thousand Oaks, California: Sage Publications, 2012.
    1. “Pricing of tickets”
    2. “E-Commerce”
  2. Evans, S. and J. R. Evans (2012).  Various chapters in Linda Swayne (Ed.), Encyclopedia of Sports Management and Marketing, Thousand Oaks, California: Sage Publications.
    1. “Copyright vs. Trademark”
    2. “Copyright and Sports”
    3. “Intellectual Property”
  3. Wilson, R.T. and B.D. Till (2012). Managing Non-Traditional Advertising: A Message Processing Framework, in Advertising Theory, S. Rodgers and E. Thorson (Eds.), New York, NY: Routledge, Taylor & Francis Group, pp.  337-354.

TOP

2011

  1. Evans, J. R. and B. Berman (2011).  Retail Management: A Strategic Approach, Eleventh Edition (Chinese Edition); Pearson Education Asia, Ltd. and China Remnin University Press.
  2. Evans, J. R. & B. Berman (2011).  Retail Management: A Strategic Approach, Eleventh Edition (Indian Edition); Pearson Education, Singapore – Indian Branch.
  3. Berman, B. (2011). Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe’s, Costco and Other World-Class Retailers, N.Y., Financial Times Press. Abstracts of this book have appeared as: Learn from the Best, Progressive Grocer’s Store Brands, (January 2011), p. 10;  Retailers’ Value Equation=Customer-Benefit Costing, Progressive Grocer (January 2011), pp. 103-104; and Competing in Tough Times for Convenience Stores, Convenience Store News (March 2011), pp.  92-93.
  4. Berman, B.  (2011). Shelby D. Hunt’s Contributions to Scholarship in Marketing Channels. in J. R. Brown, ed., Legends in Marketing: Shelby D. Hunt, Vol. 4, Channels of Distribution. New Delhi: Sage Publications.
  5. Neelankavil, J. P.(2011).  Corporate Strategy: A Practical Approach, 2nd Ed., McGraw- Hill, NY.
  6. Wilson, R. T. and B. D. Till (forthcoming). Managing Non-Traditional Advertising: A Message Processing Framework in S. Rodgers and E. Thorson, Eds. Advertising Theory, Routledge.

TOP

2010

  1. Berman, B. & J.R. Evans (2010).  Retail Management: A Strategic Approach, 11th Ed.; Upper Saddle River, New Jersey: Prentice Hall.
  2. Evans, J.R. & B. Berman (2010).  Marketing in the 21st Century, 4th Ed.; Cincinnati, Ohio: Atomic Dog Publishing.
  3. Berman, B. (2010). A Strategic Analysis of Tesco’s Clubcard Program. In Goran Petkvic and Stipe Lovreta (Eds.), in Customer Relationship Management, Belgrade: DataStatus, pp. 431-440.

TOP

2009

  1. Neelankavil, J. P. & A. Rai (2009).  Basics of International Business, N.Y., M.E. Sharpe.
  2. Neelankavil, J. P.(2009).  Corporate Strategy: A Practical Approach, McGraw-Hill, NY.
  3. Evans. J.R. , Editor. Retailing 2009: Strategic Challenges and Opportunities in Challenging Times, Proceedings of the Ninth Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science, 2009), 389 pages.
  4. Berman, B. & J.R. Evans (2009). Retail Management: A Strategic Approach, 10th Ed. (Chinese Edition) Pearson Education Asia, Ltd., 2009), 686 pages.

TOP

2007

  1. Moschis, G.P. & A. Mathur, (2007). Baby Boomers and Their Parents: Surprising Findings About Their Lifestyles and Well-Being, Paramount Publ., Ithaca, New York.
  2. Berman, B. & J.R. Evans, Editors (2007). Great Ideas in Retailing, Upper Saddle River, NJ: Prentice Hall.
  3. Neelankavil, J. P.(2007). International Business Research, 1st Edition, Sharpe, NY.
  4. Evans, J.R. & B. Berman (2007). Marketing in the 21st Century, 3rd Ed.; Cincinnati, Ohio: Atomic Dog Publishing,702 pages.
  5. Evans, J.R. & B. Berman (2007). Marketing Management, (India Edition) New Delhi, India: Cengage Learning India, 625 pages.
  6. Berman, B. & J.R. Evans (2007). Retail Management: A Strategic Approach, 10thEd.; Upper Saddle River, New Jersey: Prentice Hall, 682 pages.
  7. Berman, B. & J.R. Evans (2007). Retail Management: A Strategic Approach, Quezon City, Philippines: Pearson Education South Asia.
  8. Niffenegger, P., S. Kulviwat, and N. Engchanil (2007). Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives. Re-publication of 2006 Asia Pacific Business Review paper as a chapter in Management in South-East Asia: Business Culture, Enterprises and Human Resources. C. Rowley (Ed.), Routlidge, Oxford, UK. 14-31.
  9. Berman, B. (2007).  A Strategic Analysis of Tesco’s Clubcard Program in Ekonomika Predazeca.

TOP

2006

  1. Lee, K. (2006). Building Global Korean Business Network: Mission for Global Koreans in the 21st Century, World-Overseas Korean Traders Union (OKTA), Seoul, South Korea, 332 pages (in Korean).
  2. Berman, B. & J.R. Evans (2006). Retail Management: A Strategic Approach, Canadian Edition; Toronto, Canada, Prentice Hall, 662 pages.
  3. Berman, B. & J.R. Evans (2006). Retail Management: A Strategic Approach, Ninth Edition, Chinese Edition; Bejing, China, Prentice Hall, 735 pages.
  4. Evans, J.R. (2006). Editor. Retailing 2006:  Strategic Challenges in the New Millennium, Proceedings of the Eighth Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science), 292 pages.

TOP

2005

  1. Evans, J.R. & B. Berman (2005). Marketing in the 21st Century, 2nd Ed.; Cincinnati, Ohio: Atomic Dog Publishing, 628 pages.

TOP

2004

  1. Berman, B. & J.R. Evans (2004). Retail Management: A Strategic Approach, 9th Ed.; Upper Saddle River, New Jersey: Prentice Hall, 578 pages.
  2. Berman, B. & J.R. Evans (2004). Retail Management: A Strategic Approach; Indian Edition; Pearson Education, Singapore-Indian Branch.

TOP

2003

  1. Berman, B. & J.R. Evans (2003). Retail Management: A Strategic Approach; Russian Edition; Williams Publishing House, 1,181 pages.
  2. Evans, J.R. (2003). Editor. Retailing 2003:  Strategic Planning in Uncertain Times, Proceedings of the Seventh Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science), 350 pages.
  3. Neelankavil, J., Y. Zhang, & T. Gao, Editors (2003). Global Business: Contemporary Issues, Problems, and Challenges, 3rd Ed, McGraw-Hill, Inc., New York, NY.

TOP

2002

  1. Evans, J.R. & B. Berman (2002). Marketing in the 21st Century, 2nd Ed.; Cincinnati, Ohio: Atomic Dog Publishing, 687 pages.

TOP

2001

  1. Berman, B. & J.R. Evans (2001). Retail Management: A Strategic Approach, 8th Ed.; Upper Saddle River, New Jersey: Prentice Hall, 708 pages.
  2. Berman, B. & J.R., Evans (2001). Retail Management: A Strategic Approach; Chinese Edition, Prentice-Hall Toronto, 644 pages.
  3. Evans, J.R. & B. Berman (2001). Marketing; Chinese Edition, Prentice-Hall, 700 pages.

TOP

2000

  1. Evans, J.R. & B. Berman (2001). Marketing; Canadian 2nd Edition, Prentice-Hall Toronto, 700 pages.
  2. Evans, J.R.  B. Berman (2000). Editors. Retailing 2000: Launching the New Millennium, Proceedings of the Sixth Triennial Academy of Marketing Science/American Collegiate Retailing Association (Hempstead, NY: Academy of Marketing Science), 266 pages.
  3. Moschis, G.P., E. Lee, A. Mathur, & J. Strautman (2000). The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents, Quorum Books, CT.

TOP

1999

  1. Neelankavil, J. & W. McDonald (1999). International Business Management: Decision Making Simulation, Irwin, Inc. Chicago, IL.

TOP

1998

  1. Evans, J.R. & B. Berman (1998). Marketing Essentials; Canadian Edition, Prentice- Hall Toronto, 500 pages.

Blogs and Mass Media Publications

Blogs and Mass Media Publications

  1. Evans, J. R. (2012-present). Evans on Marketing  Blog. An active blog with 1,600+ posts as of July 2017, more than 145,000 views, and more than 72,000 distinct viewers—representing  180 different countries.
  2. Evans, J. R. (2012-present). Retailing: From A to Z by Joel Evans Blog. An active blog with 1,650+ posts as of July 2017, more than 90,000 views, and about 44,000 distinct viewers —representing 170 different countries
  3. Evans, J. R. (regular posts from March 2014 until September). Zarb Means Business. A blog with 520 posts – and, as of July 2017, 33,000 views, and about 20,600 viewers—representing 150+ different countries.

YouTube Videos (2015-2017)

  1. Are You Always "On"? Living in a Connected World (three separate segments, July 10, 11, 12, 2017)
  2. Database Marketing: A Small Firm Perspective, June 16, 2016
  3. Self-Branding Across Life Stages (three separate segments, May 14, 2016)
  4. Attracting Health-Conscious Consumers, January 21, 2016)
  5. Malls Versus Strip Centers, December 17, 2015
  6. Launching a Successful Product, November 5, 2015
  7. Luxury on Long Island 2015, October1, 2015
  8. Privacy and Hacking Concerns for Consumers, January 29, 2015

SlideShare (2015-2017) – views as of July 2017

  1. Careers in Business 2017, April 5, 2017, 1,000 views
  2. Branding in Perspective - Self-Branding for Professional Success, January 10, 2017, 1,700 views
  3. Develop and Maintain YOUR Own Brand; Don't Let Others Define YOU, March 22, 2016, 790 views
  4. Careers in Business 2016, February 14, 2016, 3,215 views
  5. Be Less Vulnerable to Identity Theft -- and Take a Quiz!, December 23, 2015, 2,265 views
  6. How to Market Luxury Products, December 23, 2015, 410 views
  7. When Is a Sale a Sale? December 19, 2015, 555 views
  8. Save Money This Holiday Season: 2015 Shopping Tips, November 14, 2015, 230 views
  9. Customer Loyalty Tips, March 7, 2015, 555 views
  10. Job Skills in 2020, March 1, 2015, 580 views
  11. Database Marketing for Small Firms, March 1, 2015, 745 views

2011-2014

  1. Evans, J. R. (2014). Zarb Means Business.
  2. Evans, J. R. (May 12 - 2014). Evans on Marketing Marketing Blog.
  3. Evans, J. R. (September 2011 - 2014). Retailing: From A to Z by Joel Evans Blog

2008

  1. Evans, J.R. (2008). How to Keep Momentum Going for Customers and Employees. New York Times (January 3), Business Section.
  2. Evans, J.R. (2008). Customer Centricity: 10 Tips to Stand out from the Pack, Promo (March).