If you are having any difficulty using this website, please contact the Help Desk at Help@nullHofstra.edu or 516-463-7777 or Student Access Services at SAS@nullhofstra.edu or 516-463-7075. Please identify the webpage address or URL and the specific problems you have encountered and we will address the issue.

Marketing & International Business

Conference Publications (2017-1998)

2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998

A term “proceedings” at the end of an article listing indicates that the paper was published in full, when instead the term “abstract” is used it makes clear that the print/CD/website publication occurs as an abstract only.

2017 (Published/presented or accepted for presentation/publication)

  1. Ilyuk, V. (2017). How Online and In-Store Grocery Purchase Channels Affect Consumers’ Food Waste Behavior. Presented at Marketing & Public Policy Conference, Washington,  D.C. (Abstract).
  2. Zhang, Y. (2017). An investigation of consumers' need for cognition and product involvement on willingness to shop online: implication for e-tailers., Proceedings of the International Academy of Business and Public Administration Disciplines. (pp. CD form). Orlando, Florida: International Academy of Business and Public Administration Disciplines.

TOP

2016

  1. Cai, J. D. Liang, Z. Cen, and B. Yoo (2016). An Exploratory Model of Consumers’ Perceived Value of Business College Education. Paper presented at the Western Decision Institute Conference, Las Vegas (April 2016).
  2. Berman, B. (2016). Past, Present and Future Directions for the American Collegiate Retailing Association (ACRA)," Panel presentation at ACRA Conference, Secaucus (April 2016).
  3. Zheng, Menying and S. Kulviwat (2016), Consumer Ethnocentrism of Young Chinese Customers Purchasing Behaviors. International Academy of Business and Public Administration Disciplines Conference, Orlando. Abstract, p. 176.
  4. Hamby, A., and Brinberg, D. (2016, June). Cause Related Marketing Literacy. Presented at Marketing & Public Policy Conference, San Luis Obispo, CA.
  5. Hamby, A., and Rapp, J. (2016, June). Give Me Your Time, Not Your Money: Consumer Transformation through Experiential Charity Participation. Presented at Marketing & Public Policy Conference, San Luis Obispo, CA.
  6. Hamby, A., Scott, A, and Grau, S. (2016, June). The Substance of Stories: A Typology of Narratives based on Purpose and Outcome. Presented at Marketing & Public Policy Conference, San Luis Obispo, CA.
  7. Hamby, A. and Hu, C. (2016, June). It Isn’t What You Say, it’s How You Say It: Language Abstraction and Enjoyment Orientation in Movie Reviews. Presented at Society for Global Business & Economic Development (SGBED), Montclair State University., New Jersey.
  8. Hamby, A. and Yu, G. (2016, June). Partnership and Power: Exploration in a Cause-related Marketing Context. Presented at Society for Global Business & Economic Development (SGBED), Montclair State University., New Jersey.

TOP

2015

  1. Mulder, M., Rapp, J. Hamby, A., and T. Weaver (2015) “Emerging Insights on Transformative Charity Experiences: One Way to Bring about Individual and Social Change,” presented at Marketing and Public Policy Conference, Washington D.C., June 3-6.
  2. Hamby, A., and Brinberg, D. (2015). “Cause Related Marketing Literacy,” presented at Marketing and Public Policy Conference, Washington D.C., June 3-6.
  3. Guo, C., S. Kulviwat, and J. Zhu (Forthcoming). “Competing in an Emerging Market: The Roles of Dynamic Market Environments, Market Orientation, and Customer Satisfaction/Loyalty,” American Marketing Association Summer Educators’ Conference, Chicago, IL. Abstract.
  4. Kulviwat, S., and T. Clark (2015). “Globalization: Toward a Conceptual Integration,” International Academy of Business and Public Administration Disciplines Conference, Orlando, FL. Abstract.
  5. Mathur, A. (2015), “The Effect of Religiosity and Physical Vanity on Materialism, Compulsive Buying, and Fashion Innovativeness: A Cross-cultural Study,” Proceedings of the Northeast Decision Sciences Conference held at Boston, March 2015 (electronic proceedings).
  6. Mathur, A.B. Barak, Y. Zhang, K. S. Lee, B. Yoo, and K. Ha (2015), “Personal-Spirituality Across Cultures: Concept and Measurement Invariance,” In Hamdi Hillel and John Bell (eds.) Proceedings of the Western Decision Science Institute Conference held in Maui, Hawaii. March-April 2015. (CD Proceedings).
  7. Mathur, A. (2015) “Can money buy happiness? A cross-cultural study of happiness and its antecedents,” Paper presented at the International Academy of Business and Public Administration Disciplines (IABPAD) Conference held in January 2015, Orlando, FL (electronic proceedings).
  8. Ilyuk, V., and L. Block (2015). “The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses,” accepted for presentation at the Association for Consumer Research Conference, New Orleans, LA (Abstract).
  9. Ilyuk, V., and L. Block (2015). “The Effects of Single-Serve and Multi-Serve Package Formats on Consumers’ Product Efficacy Responses,” Marketing & Public Policy Conference, Washington D.C. (Abstract).
  10. Yoo, B. and S. Rhee (2015), “M- and V-Shaped Advertising Response Curve" The 2015 Global Business and International Management Conference, Portland, Oregon (Abstract).
  11. Dong, M. and B. Yoo (2015), “The Interactions among Product Type, Operating Systems, Third-Party Applications, and Buyer Demographics on Mobile Shopping Behavior," The 2015 Winter Marketing Educators’ Conference of American Marketing Association, San Antonio (Abstract).
  12. Yoo, B. (2015), Culture and Life Satisfaction, Paper presented at the Quality of Life Conference, Phoenix, AZ (October 2015).
  13. Mathur A. (2015). A Context-Based Framework to Understand Ethical Issues in Service Marketing. Proceedings of the 15th Hawaii International Conference on Business (electronic Proceedings – abstract).

TOP

2014

  1. Walter, L., R. Fink, and W. James (2014). “Benefits and Resource Uncertainty in Buyer-Seller Relationships,” presented at the Institute of Strategic and International Studies (ISIS) International Conference, Paris, France, May 11-14.
  2. Neelankavil, J.P. (2014), “Corporate social responsibility and the importance of forming collaborative partnerships, with country governments,” the Annual Global Business Studies Conference Proceedings, Oxford University, UK, May, 2014.
  3. Mathur, P., V. Ilyuk, and E. A. Greenleaf (2014). “Not All That Glitters is Golden: The Impact of Procedural Fairness Perceptions on Consumer Satisfaction with Favorable Outcomes,” Association for Consumer Research Conference, Baltimore, MD (Abstract).
  4. Ilyuk, V., L. Block, and D. Faro (2014). “Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy,” Behavioral Decision Research in Management (BDRM) Conference, London, UK (Abstract).
  5. Rubin, D., B. Vallen, V. Ilyuk, L. Block, and J. Argo (2014). “Customer Weight as a Determinant of Salespersons’ Recommendations for Weight-Irrelevant Products,” Marketing & Public Policy Conference, Boston, MA (Abstract).
  6. Ilyuk, V., and L. Block (2014). “The Part-Whole Bias: The Influence of Packaging Format on Judgments and Experiences of Product Efficacy,” Society for Consumer Psychology Conference, Miami, FL (Abstract).
  7. Rubin, D., B. Vallen, V. Ilyuk, L. Block, and J. Argo (2014). “Packages That Look Like You: The Effect of Customer Body Size on Product Recommendations,” Society for Consumer Psychology Conference, Miami, FL (Abstract).
  8. Grougiou, V., I. Kapoutsis, G. P. Moschis, and A. Mathur (2014), “The Impact of Early Life Experiences on Young Adults’ Compulsive Buying Tendencies,” ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 496-496 (Abstract).
  9. Hamby, A. (2014) “Transportation Back: Reflection on the Journey,” presented at Association for Consumer Research, Baltimore, MD, October 23-26.
  10. .Yoo, B. and G. Shin (2014), “Individual Cultural Orientations and Life Satisfaction: A Comparison of the U.S. and South Korean Employees,” The 2014 Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, Las Vegas (Abstract).

TOP

2013

  1. Zhang, Y. (2013).  Does Need for Cognition moderate the Effect of Consumer Frugality?  Some Empirical Evidence, Proceeding of the Conference of International Academy of Business and Public Administration Disciplines, Orlando, Florida, January 2-5, p. 196. (Abstract).
  2. Mathur, A., B. Barak, K. S. Lee, Y. Zhang, B. Yoo, and Ha, K. (2013), Social Religiosity Across Cultures: concept and Measurement Invariance. Presented at the 15th Cross Cultural Research Conference in December 2013, Antigua, Guatemala (abstract).
  3. Hatten, K. J., R. C. Fink, J. P.  Keeler, W. James, and L. F. Edelman. (2013) Relational Focus in Long Duration Buyer-Seller Relationships. Presented at the 40th Annual Meeting of the Northeast Business and Economics Association, Bretton Woods, NH.
  4. Barak, B., A. Mathur, K. S. Lee, Y. Zhang (2013). A Cross-Cultural Assessment: Subjective Interdependent and Independent Age Self-Construal.  Presented at the TransCoop Project’s Annual Symposium Global Workshop on the subject of Research on Subjective Aging New Developments and Future Directions, Heidelberg, Germany, Universitat Heidelberg.
  5. Sherman, E. and L.G. Schiffman (2013) Young voters: Their Impact of the 2012 Presidential Elections. Paper presented at the Forum on Political Marketing, Budapest, Hungary.
  6. Ilyuk, V., and L. Block (2013). “Part vs. Whole: The Effects of Product Packaging on Judgments and Experiences of Product Efficacy,” Marketing & Public Policy Conference, Washington D.C. (Abstract).
  7. .Yoo, B. and Sang-Hoon Rhee (2013), “The V-Effect of Advertising: An Empirical Testing,” The 2013 Summer Marketing Educators’ Conference of American Marketing Association, Boston (Abstract).

TOP

2012

  1. E. Lee, A. Mathur, C. K. Fatt, and G. P. Moschis (2012).  Time and context Dependencies in Consumer Behavior. In Zeynep Gurhan-Canli, Cele Otnes, and Rui Zhu (Eds.) Advances in Consumer Research: Duluth, MN, pp. 589 (abstract).
  2. A.Mathur, B. Barak, Y.Zhang, and K. S. Lee (2012).  Life Satisfaction Across Diverse Cultures: Measurement Invariance of the LSI-Z Scale, Paper presented at the International Conference Series 2012 Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects held at Kuala Lumpur, Malaysia, September 2012. (electronic proceedings).
  3. A. Baker, G. P. Moschis, E. Rigdon, and A. Mathur (2012).  Effects of Family Structure on Compulsive Buying: A Life Course Perspective, In Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner (Eds.) Advances in consumer Research, 30, Association for Consumer Research: Duluth, MN, pp. 422 (Abstract).
  4. Yoo, B. (2012).  Developing A Consumer Animosity Scale (CA-Scale), The 2012 Summer Marketing Educators’ Conference of American Marketing Association, Chicago.
  5. Jung, W., G. Gim, and B.Yoo (2012).  The Mediating Effect of Organizational Justice on the Balanced Scorecard Performance Dimensions: A Study on the Defense Acquisition Performances of South Korea, The 2012 Global Marketing Conference, Seoul, South Korea.
  6. C. Groce, T.Willis, B.S. Sonner and W.L. James (2012).  Mandatory Class Attendance Policies: Examining the Student Perspective, in Stuart Rosenberg (ed), 2012 Proceedings: Northeast Business & Economics Association, Port Jefferson, NY, October 25-27, pp.133-137.
  7. M. Liu and W. L. James (2012).  Assessing Brand Attachment and Price Sensitivity Effects on Brand Loyalty, in Stuart Rosenberg (ed), 2012 Proceedings: Northeast Business & Economics Association, Port Jefferson, NY, October 25-27, pp.198-202.
  8. Clark, T., S.Kulviwat, and J. Meng (2012), The Hofstede Paradox: Fact or Fiction? Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, 23 (T. J. Arnold and L. K. Scheer, eds.), Chicago: American Marketing Association Summer Educators’ Conference, (Abstract), p. 364.
  9. K. S. Lee and J.Ha (2012).  An Integrative Consumer behavior Model Involving Domestic/Foreign Products: A Literature Review and Future Research Direction, Asia Pacific ACR Conference, Queenstown, New Zealand, July 6-8.
  10. A. Forman, D. H. Lester and D. D. Loyd; (2012).  Millennial Online Behavior: Does Gender Matter? with Proceedings of the Atlantic Marketing Association Conference, Williamsburg, VA; 2012.
  11. A. Forman,  D.H. Lester and D.D. Loyd  (2012). Gender as a Determinant in Online Word-of-Mouth Communication, with; Proceedings of the Atlantic Marketing Association Conference, Williamsburg, VA; 2012.
  12. Barak, B. (2012).  Cross-Cultural Age Measurement.  Presented/participated in May 2012 at the TransCoop Project’s Annual Symposium Global Workshop on the subject of Research on Subjective Aging and Awareness of Age-Related Change: Methodological Issues as organized by Professors Diehl and Wahl, respectively from Colorado State and Universitat Heidelberg. in Fort Collins, Colorado State University.
  13. Jadhave, A., J.P. Neelankavil, and D. Andrews.  Maximum sustainable level of national debt, the National Business Economic Council’s Annual Conference Proceedings, Honolulu, Hawaii. March, 2012.
  14. Baack, D.W., R.T. Wilson, and B.D. Till (2012).  Culture, Development, and Advertising Content: An Exploratory Replication and Extension, American Academy of Advertising Annual Conference, Presented March, Myrtle Beach, SC (Abstract).
  15. Mathur, P., V. Ilyuk, and E. A. Greenleaf (2012). “Not All That Glitters is Golden: The Impact of Procedural Fairness Perceptions on Consumer Satisfaction with Favorable Outcomes,” Fordham University’s Conference for Positive Marketing, New York, NY (Abstract).
  16. Ilyuk, V., L. Block, and D. Faro (2012). “Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy,” Association for Consumer Research Conference, Vancouver, Canada (Abstract).
  17. Ilyuk, V., L. Block, and D. Faro (2012). “Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy,” International Society for Consumer Psychology Conference, Florence, Italy (Abstract).
  18. Ilyuk, V., L. Block, and D. Faro (2012). “The Influence of Task Difficulty on Perceived Duration of Product Efficacy,” Marketing & Public Policy Conference, Atlanta, GA (Abstract).

TOP

2011

  1. Mathur, A. (2011).  Can Immigrants Provide Insights About the Behavior of Consumers in the Country of Their Origin? A Comparative Study of First Generation Indian Immigrants in the United States. 4th IIMA Conference on Marketing in Emerging Economies Presented in January, 2011, in Ahmedabad, India (proceedings).
  2. Wilson, R. T., D.W. Baack, and B.D. Till (2011). Outdoor Advertising Recognition Effects: Attention and the Distracted Driver. American Academy of Advertising Annual Conference, Presented in April 2011, Mesa, AZ (Abstract).
  3. Wilson, R. T. and D.W. Baack (2011).  Attracting Foreign Direct Investment: A Comparison of Developed and Developing Country Advertising. American Academy of Advertising Annual Conference, Presented in April, Mesa, AZ (Abstract).
  4. Yoo, B., S.H. Lee, & K. Jung (2011). The Effect of Consumer Ethics on Purchase Intention of Luxury Counterfeits and Genuine Items. Luxury and Counterfeiting Conference: Issues, challenges and prospects, Presented in Geneva, Switzerland (Abstract).
  5. A. Mathur, R. J. Mathur, and G.P. Moschis (2011).  Effects of Health concerns and Adoption of Health-Related Products on cognitive Age, In Alan Bradshaw, Chris Hackley, and Pauline Maclaran (Eds.) European Advances in Consumer Research, (9) pp. 243-248. Duluth, MN: Association for Consumer Research.
  6. McMellon, C.A. and R. M. Moore, (2011). Out in Print: Exploring Gay Consumer Reactions to Homosexual Imagery in Print Advertising, International Academy of Business and Public Administration Disciplines (IABPAD), October 27-30, Memphis, TN.
  7. Y. Zhang (2011).  The Effect of Gender and Access to Credit on American and Chinese Consumers’ Propensity to Spend, Global Academy of Business and Economic Research Conference, August 10-12.  Beijing, China. (Abstract).
  8. Sherman, E., L. Schiffman, and Y. Zhang, (2011).  A CrossCultural Investigation of Consumer Frugality: The Case of the United States and China, the Thirteenth Annual International Conference of the Global Business and Technology Association, Istanbul, Turkey, July 12-16.  See below too same as below.
  9. Sherman, E., Schiffman L. and  Y. Zhang, (2011) .  A Cross-Cultural Investigation of Consumer Frugality: the Case of the United States and China ,  Fulfilling the Worldwide Sustainability Challenge: Strategies, Innovations, and Perspectives for Forward Momentum in Turbulent Times GBATA Global Business and Technology ProceedingsIstanbul, Turkey (17) 921-927.
  10. Jadhave, A. and J.P. Neelankavil.  Predicting Sovereign Defaults: A Cross-Country Analysis to Identify the Warning Zone, The National Business Economic Council’s Annual Conference Proceedings, Caracas, Venezuela. March, 2011.

TOP

2010

  1. Fan, J., Islam, S., Weiner, B., Monique, A., Liu, C., & S. Kulviwat (2010). Workplace Social Self-efficacy: Concept, Measure, and Initial Validity Evidence. Academy of Management Conference, August presentation in Montreal, Canada.
  2. Zhang, Y. (2010). The Impact of Adverting Humor on Ad Message Attention, Elaboration, and Recall. Presented March 2010 at the Association of Collegiate Marketing Educators Conference in Dallas, Texas (proceedings).
  3. Wilson, R.T. (2010).  The Strategy Tripod of Resources, Industry, and Institutions: Shaping Competition between International Firms and Local Advertising Agencies in Hungary. Academy of International Business Annual Meeting, Presented in June in Rio de Janeiro, Brazil (Abstract).
  4. Wilson, R.T., S. S. Zdravkovic (2010).  Skin Tone in Advertising: An Exploratory Study of the Factors Influencing Advertising Effectiveness. In Developments in Marketing Science Volume XXXIII, Proceedings of the Annual Conference of the Academy of Marketing Science Conference – Presented in May 2010 at the Academy of Marketing Science Conference, Portland, OR. (Abstract on CD).
  5. Yoo, B. & S. H. Lee (2010).  An Unsymmetrical Effect of Past Experiences with Genuine Fashion Luxury Brands and Their Counterfeits on Purchase Intention of Each, 2010 Global Marketing Conference, presented in Tokyo, Japan (Abstract).
  6. Zhang, Y. (2010). Perceived benefits and acceptance: A cross-cultural study of responses to mobile advertising. 2010 Global Marketing Conference, presented in Tokyo, Japan (proceedings).
  7. Chandra, M. & J. P. Neelankavil (2010).  Is Spirituality the Answer to Today’s CEO Led Scandal, 20th World Congress on Total Qualityin Bangalore, India, (proceedings).
  8. Neelankavil, J. P., A. Jadhav, & D. Gupta, D. (2010).  Predicting Sovereign Defaults: A Cross-Country Analysis to Identify the Warning Zone. 2010 Annual Meeting of the National Business and Economic Council (NBEC), Caracas, Venezuela.
  9. J. M. Planchon, W. L. James, & L. Van Hoof (2010). Emotional Responses to Advertising and Intent to Purchase: A Comparison of Three Groups, Belgian Students, U.S. Students, and U.S. Non-Students,  annual meeting of the International Academy of Business and Economics. Paper presented in October in Las Vegas.
  10. Liu, Fang, Y. Zhang, J. Li, and D. Olura (2010). Perceived Benefits and Acceptance: A cross-cultural Study of Responses to Mobile Advertising, the Royal bank International Research Seminar, the 2010 Global Marketing Conference September 9-12, Tokyo, Japan.

TOP

2009

  1. Wilson, R.T. & B.D. Till (2009). From Hollywood to Broadway: A Field Study of the Effectiveness of Product Placements. Presented in August at the American Marketing Association Summer Educators’ Conference in Chicago, IL (abstract).
  2. Guo, Chiquan, Songpol Kulviwat, and Larry C. Schwing (2009). Consumer Ethnocentrism and its Effect on Shopping Tendency with Bilingual Signage: An Empirical Investigation. In Kamins, M. & I. M. Martin, eds., Enhancing Knowledge Development in Marketing, 20, Chicago: American Marketing Association Summer Educators’ Conference (abstract, p. 190)
  3. Mathur, A., B. Barak, K. Lee, Y. Zhang & D. Guiot (2009). Consumer Fashion Innovativeness Across Cultures: A Test of Scale Reliability and Measurement Invariance. in Sridhar Samu, Rajiv Vaidyanathan and Dipankar Chakravarti (eds.), Asia Pacific Advances in Consumer Research 2009 (viii), 106-111. Presented in January 2009 at the Association of Consumer Research – Asia Pacific Conference in India (abstract).
  4. Mathur, A., K.S Lee, Y. Zhang, & B. Barak (2009). Socialization Influence of Mass Media on Materialism, Fashion Innovativeness, and Cognitive Age: A Study of Consumers in Korea and China. Presented December 2009 at the 14th annual Cross Cultural Research Conference in Puerto Vallarta, Mexico (Abstract on CD).
  5. Zhang, Y., J. Neelankavil, & A. Mathur (2009). Does Culture Matter: A Cross- Cultural Comparison of Middle-Level Managers’ Leadership Styles. Proceedings (electronic – CD) of the International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Presented April 23-26, 2009. Dallas, Texas. Note: this paper received the best paper award at the conference.
  6. J. M. Planchon, W. L. James, & L. Van Hoof (2009). Believability of Informational versus Transformational Prescription Drug Advertising: US Consumers’ Views Versus Belgian Consumers’ Views. Annual Meeting of the International Academy of Business and Economics. Presented in October, Las Vegas.
  7. Thelen, S. and Elizabeth Venuti (2009), “One School’s Successful Journey through the Outcome Assessment Process” 2009 Society for Marketing Advances Conference, New Orleans, LA, USA, November 4-7.

TOP

2008

  1. Baack, D.W., R.T. Wilson, O.O. Guldiken, and R.C. Parente (2008). Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Banner Advertising. Presented July 2008 at the Academy of International Business Annual Meeting, Milan, Italy (abstract).
  2. Yoo, B. & S-H. Lee (2009). Buy Genuine Luxury Fashion Products or Counterfeits? Presented in October 2008 at the Association of Consumer Research conference in San Francisco, California. (also published on 2009 in the highly ranked Advances in Consumer Research, 36, 280-286 – listed as a journal article).
  3. Moore, R-M. (2008). Role Playing Exercises in the Teaching of International Business: Negotiation of an Import Distribution Agreement. Presented July 2008 at the Academy of International Business Annual Meeting, Milan, Italy.
  4. Sledgianowski, D., & S. Kulviwat (2008). Social network sites: Antecedents of user adoption and usage. Presented June 2008 at Americas Conference on Information Systems, Toronto, Canada (proceedings).
  5. Wilson, R.T. (2008). Competitive Positioning Strategies for Local Advertising Agencies in Emerging Markets. Presented July 2008 at the Academy of International Business Annual Meeting, Milan, Italy (Abstract).
  6. Mathur, A., B. Barak, K. Lee, & Y. Zhang (2008). The Influence of Media Exposure on Materialism, Fashion Innovativeness and Cognitive Age: A Multi- Country Study. In Leroy Robinson (Ed.) Developments in Marketing Science Volume XXXI, Proceedings of the Annual Conference of the Academy of Marketing Science Conference – Published electronically (CD). Presented May 2008 at the Academy of Marketing Science Conference, Vancouver, Canada (abstract).
  7. Mottner, S. & S. Thelen (2008) Experimenting with a Team Norm Intervention in a Marketing Simulation: Why Isn’t This Working? Presented May 2008 at the Academy of Marketing Science Conference, Vancouver, Canada.
  8. Wilson, R.T., D.W. Baack, and B.D. Till (2008). Out-of-Home but Not Out-of-Mind: Advertising Creativity and Recall. Presented March 2008 at the American Academy of Advertising Annual Conference, San Mateo, California (abstract).
  9. Wilson, R.T. and B.D. Till (2008). Background Influences for Outdoor Advertising: Brand Attitude, Beliefs, and Purchase Intent Effects. Presented March 2008 at the American Academy of Advertising Annual Conference, San Mateo, California (abstract).
  10. Neelankavil, J. (2008). A Framework for CSR Initiatives: Case of Intel. Presented November 2008 at the 7th annual Asian Forum on Corporate Social Responsibility (AFCSR), Singapore.
  11. Planchon, J.M., W.L. James, & L. Van Hoof (2008). An Examination of Believability of Informational versus Transformational Direct to Consumer Prescription Drug Advertising: U.S. and Belgian Consumers’ Perspectives. Presented at the Business and Economics Institute International Conference, Las Vegas, Nevada, in December. (abstract)
  12. Moschis, G.P., A. Mathur, E. Lee, & G.H. Elder (2008). The Life Course Paradigm and Consumer Behavior. Presented March 2008 at the Global Marketing Conference, Shanghai, China.
  13. Schiffman, L., E. Sherman, & D. Cohn (2008). Looking In on Global Consumer Users: To Develop Better Product Feature Sets. Presented July 2008 at the Global Business and Technology Association (GBATA), Madrid, Spain (proceedings).
  14. McMellon, C.A. (2008). Real-World Ethical Situations and Student Decision Making. Presented October 2008 at the 15th Annual International Conference Promoting Business Ethics, New York City, N.Y. (abstract).
  15. McMellon, C.A. & R-M. Moore (2008). The Commercial Closet: A Content Analysis of Gay Iconography in Print Advertising and How Gay Consumers are Reacting. Presented in November 2008 at the 3rd Annual LGBT Symposium, Hofstra University, Hempstead, New York (proceedings).
  16. McMellon, C.A. & T.M. Moore (2008). Financial Decision-Making by Undocumented Central American Immigrants: An Exploratory Study. Presented November 2008 at the Northeast Business & Economics Association’s 35th Annual Conference, Melville, New York (proceedings).
  17. Lee, K. (2008). The Current Global Financial Crisis and its Impact on Korea Trading. Presented October 2008 at the annual conference of the World Overseas Korean Traders' Association (the World-OKTA), Pohang University at Pohang, Korea.
  18. Lee, K. (2008). The Current U.S. Economic Climate and the US Job Market. To be presented October 2008 at the annual conference of the World Overseas Korean Traders' Association (the World-OKTA), Dongkuk University at Kyungju, Korea.

TOP

2007

  1. Wilson, RT. & B.D. Till (2007). Building and Testing a Model for Direct-to- Consumer Pharmaceutical Advertising Effectiveness. Presented March 2007 at the American Academy of Advertising Annual Conference, Burlington, Vermont (abstract).
  2. Wilson, R.T. & K.M. Staub (2007). When Cultures Cross National Borders: Exploring the Boundaries of Advertising Standardization. Presented June 2007 at the Academy of International Business Annual Meeting, Indianapolis, Indiana (abstract).
  3. Kulviwat, S., Y. Zhang, & J. Fan (2007). Predicting Flow in Online Shopping: A Comparison of Three Theories of Emotions. Presented August 2007 at the American Marketing Association Summer Educators’ Conference, Washington, D.C., 57 (abstract).
  4. Thelen, S., V. Magnini, B. Yoo, & T. Thelen (2007). An Introduction, Construction, and Validation to the Offsetscale: A Measure of Offshore Service Ethnocentrism. Presented August 2007 at the American Marketing Association Summer Educators’ Conference, Washington, D.C. (abstract).
  5. McMellon C. A. (2007), The elderly Online: A Ten-Year Longtitudinal Study. Presented October 2007 at the Association for Consumer Research Pre- Conference, Memphis, TN.
  6. Thelen, S., T. Murphy, & E.D. Honeycutt, Jr. (2007). Is there a Country-of-Service Phenomenon? Presented October 2007 at the Frontiers in Services Conference in San Francisco, California.
  7. Neelankavil, J. & M. Chandra (2007), Stakeholder Symbiosis and Corporate Performance: A Complex Interdependence. Presented January 2007 at the Institute of Directors Conference (proceedings): 48-54.
  8. Earl D. Honeycutt, Jr., E.D., C.E. DiRienzo, S. Thelen, and C.D. Shepherd (2007). The impact of Practical Experience and Coursework on Student Attitudes toward Sales Careers. Presented March 2007 at the National Conference in Sales Management Irvine, California, (abstract). 28-31
  9. Lester, D., D. Loyd & A. Forman (2007). Longtitudinal Study of College Students Online Shopping Behavior. Presented March 2007 at the Association of Marketing Theory and Practice Conference, Panama City, Florida (proceedings).
  10. Lester, D., D. Loyd, R.K. Tudor, & A. Forman (2007). The Growing Trend of Retail Salesperson Avoidance. Presented September 2007 at the Atlantic Marketing Association Conference (proceedings).
  11. Lee, K. & Y. Zhang (2007) American Consumer Ethnocentrism and Its Impact on Both Domestic and Foreign Products. Presented July 2007 at the Global Business and Technology Association Conference, (GBATA), Taipei, Taiwan (proceedings).
  12. Schiffman, L., D. Cohen, E. Sherman, & J. Jaesok (2007) An Investigation of the Opening Blog Page: Preferences for Text or Pictures, Achieving Competitive Advantage Through Managing Global Resources. Presented July 2007 at the Global Business and Technology Association (GBATA), Taipei, Taiwan (proceedings).
  13. Murphy, T., S. Thelen, & E.D. Honeycutt, Jr. (2007). Do Consumers Exhibit a Country-of-Service Preference? Presented November 2007 at the Society for Marketing Advances Conference in San Antonio, Texas.
  14. McMellon C. A. & N. Wright (2007), Internet Survey Response Bias: An Exploratory Wave Analysis Approach. Presented April 2007 at the Western Decision Sciences Institute Conference, Denver, CO.

TOP

2006

  1. Wilson, R.T. (2006). Up Went the ‘Iron Curtain,’ in Came Foreign Investment: An Empirical Analysis of Advertising Firms and Entry Mode Choice In Post-Communist Eastern Europe. Academy of International Business Annual Meeting, Presented in Beijing, China (Abstract).
  2. Wilson, R.T. & B.D. Till (2006). Airport Advertising: A Field Project. American Academy of Advertising Annual Conference, Presented in Reno, NV (Abstract).
  3. Magnusson, P., R.T. Wilson, S. Zdravkovic, J. Zhou, & S. Westjohn (2006). Hofstede, House, Trompenaars, and Schwartz: Whose Cultural Distance Matters? Academy of Management Annual Conference, Presented in Atlanta, GA (Abstract).
  4. Kulviwat, S., G.C. Bruner II, & O. Al-Shuridah (2006). The Effect of Social Influence on Adoption of High technology Innovations: Moderating Effect of Situational Factors. American Marketing Association (AMA) Summer Educators’ Conference, Presented in August in Chicago, Illinois.
  5. Cohn D. Y., L. G. Schiffman & E. Sherman (2006). Advertising-Marketing Professionals: Themes of Thinking of the Benefits and Burdens of Blogs. . 2006 American Marketing Science/Korean Association of Marketing Science (AMS/KAMS) Conference, Presented in July in Seoul, Korea.
  6. Zhang, Y., B. Barak, A. Mathur, K. S. Lee, D. Guiot, E. Erondu, & S.Gould. (2006). Advertisers Beware: Consumer Media Habits are Different in the Developing Countries. 2006 AMS/KAMS Conference, Presented in July in Seoul, Korea.
  7. Moschis, G.P. & A. Mathur (2006). Multitheoretical Perspectives on Cognitive Responses Among Older Adults. Association of Consumer Research Asia Pacific Conference. Sydney, Australia (proceedings).
  8. McMellon, C. A., W.L. James, B.S. Sonner, & A.J. Kover (2006). Exploring reactions to congruency in advertising: Strategy implications for managers. European Marketing Association Conference Presented in May in Athens, Greece.
  9. Yoo, B. (2006). The Effect of Personal Collectivism on Brand Loyalty and Equity: South Korea and the United States. European Marketing Association Conference (EMAC) Presented in May in Athens, Greece.
  10. Mellon, C.A. (2006). Ten Advertiser Insights: An Exploratory Analysis of Internet Dog Owner Photographs. International Conference on Research in Advertising (ICORIA). Presented on June 30 in Bath, United Kingdom (Proceedings on CD).
  11. Neelankavil, J. & M. Chandra (2006). Continuous Innovation and Continuous Improvements and its Effects on Company Performance. North East Quality Council Annual Meeting. Presented in October in Mansfield, MA.
  12. Thelen, S., T. Thelen, & V. P. Magnini (2006). Service Ethnocentrism & Animosity, this is an expanded version of the paper that had been presented in 2005 at the Society for Marketing Advances; the article was presented April 2006 at the 7th Annual International Business Research Forum “International Outsourcing of Services: Expanding the Research Agenda at Temple University, Philadelphia.
  13. Honeycutt, E. D. Jr., J. B. Ford, and S. Thelen  (2006), “Techniques Marketing Chairs Employ to Evaluate and Motivate Teaching, Research, and Service Performance” Society for Marketing Advances Conference, Nashville, Tennessee, November 1-4, 2006 (Abstract)

TOP

2005

  1. Kulviwat, Songpol and Siva K. Balasubramanian (2005), “The Determinants of Online Purchases.” Latent Variables in the Social Sciences Workshop (organized by Statistical and Applied Mathematical Sciences Institute), Raleigh/Durham, NC; Abstract, pp. 298-299.
  2. Mathur, A., B. Barak, K. S. Lee, Y. Zhang & S. Gould (2005). Physical Vanity Across Cultures: Measurement and Validation. Academy of Global Business Advancement Conference, Presented in New Delhi, India (abstract).
  3. Wilson, R.T. (2005). A Critical Analysis of Transaction Cost Economics and Entry Mode Choice in the Service Industry. Presented at the Academy of International Business Northeast Conference, Cleveland, OH (Proceedings).
  4. Hatten, K. J., W. L. James & J. P. Keeler (2005). Exploring the Interdependence of Profitability & Control in US Banking. Academy of Management Conference, Presented in August in Hawaii.
  5. Kulviwat, S., G. C. Bruner II & J. P. Neelankavil (2005). The Role of Self-efficacy in Predicting Technology Acceptance. Academy of Marketing Science Conference, Presented in May in Tampa, Florida.
  6. Kulviwat, S. & G. C. Bruner II (2005). The Effect of Task as a Moderator of Cognition and Affect on Consumer Attitude in Adoption of High Technology Innovations. American Marketing Association Summer Educators’ Conference, San Francisco, CA.
  7. James, W. L., G. Torres-Baumgarten, G. Petkovic & T. Havrylenko (2005). Exploring Web Language Orientation in Emerging Markets: The Eastern European Case. Annual Meeting of the Academy of International Business, Quebec City, Canada (July), 180 (abstract). Also selected for discussion at the Second Annual JIBS Paper Development Workshop Presented in July in Quebec City, Canada (proceedings).
  8. Callow, M., C. A., McMellon, D. Lerman & D. Luna (2005). Depicting Romantic Couples in Advertising: The Role of Gender and Race on Audience Perceptions. EACR – European Association for Consumer Research Conference. Presented in June in Goteborg, Sweden.
  9. McMellon, C.A. (2005). In the Land of the Morning Calm: Exploring How American Soldiers Construct and Maintain Identity by Recycling Past Experiences. EACR – European Association for Consumer Research Conference, Presented in June in Goteborg, Sweden.
  10. Wilson, R.T. & I-W. Kwon (2005). A Transaction Cost Analysis of Market Entry Modes in the Advertising Industry: Logistics Analysis. International Business and Economy Conference, Honolulu, HI (Abstract).
  11. McMellon, C.A. (2005). A Monster Out of Control. International Conference Promoting Business Ethics, Presented in October in New York City, N.Y.
  12. Schiffman, L. & E. Sherman (2005). Older Consumers: A Need for Cross-cultural Examination of Potential Age-Related Paradoxes. GBTA (Global Business and Technology Association) Conference. Presented in July in Lisbon, Portugal
  13. Hsu, S. H., G. C. Bruner II & S. Kulviwat (2005). Personalization in Mobile Commerce. Information Resources Management Association International Conference, San Diego, CA.
  14. Yoo, B. & S-H. Lee (2005). May Counterfeit Products Help Sales of Genuine Products? INFORMS Marketing Science Conference, Emory University, Atlanta, GA (Abstract).
  15. Hsu, S. H. & S. Kulviwat (2005). An Integrative Framework of Technology Acceptance Model and Personalization in Mobile Commerce. 2005 INFORMS Marketing Science Conference, Emory University, Atlanta, GA (Abstract).
  16. Niffenegger, P. & S. Kulviwat (2005). A Culture in Transition: Capitalism vs. Buddhism in Modern Thailand. International Academy of Business Disciplines Conference, Business Research Yearbook, Pittsburgh, PA.
  17. Sherman, E., L. Schiffman & S. T. Thelen (2005). Political Trust: A Comparison of Younger and Older Voters Within the Context of 2004 U.S. Presidential Election. International Conference of Political Marketing. (ICPM) Presented in April in Kastoria, Greece.
  18. Thelen, S., T. Thelen, & V. P. Magnini (2005). Service Ethnocentrism & Animosity. Society for Marketing Advances. Presented in November in San Antonio, Texas (abstract).

TOP

2004

  1. Honeycutt, Jr., E. D., J. B. Ford & S. Thelen (2004). A Dichotomy of Academicians. Academy of Marketing Science Conference. Vancouver, BC, Canada, May 26-29 (Abstract).
  2. Wilson, R.T., N. Singh, & D.W. Baack (2004). Culture’s Influence on Web Content: Guidance for the Adaptation of Website Design. Academy of Marketing Science Cross-Cultural Conference Proceedings, Puebla, Mexico (Proceedings).
  3. Festervand, T. & S. Kulviwat (2004). Local CPA Service Providers as a Strategic Information Source. Allied Academies Spring 2004 International Conference, New Orleans (Abstract.).
  4. Lester, D. & D. Loyd & A. Forman (2004). Longitudinal Study of Generation Y Internet Shopping Behavior. American Collegiate Retailing Association (ACRA) Conference, Orlando, Florida. – in Proceedings.
  5. Wilson, R.T. & M.J. Arnold (2004). When Countries Divide: A Cross-Cultural Analysis of Advertising Appeals. American Marketing Association Summer Educators’ Conference Proceedings, Boston, MA.
  6. Moore, R. M. (2004). Marketing Strategies of Leading Brazil-based MNC’s. Panel presention at the Annual Meeting of the Academy of International Business, Stockholm, Sweden, July 10-13.
  7. Moschis, G.P., E. Lee & A. Mathur (2004). A Study of Stress and Changes in Consumer Behavior. Asia Pacific Association of Consumer Research Conference. Seoul, Korea.
  8. Yoo, B. & S-H. Lee (2004). Do Counterfeits Promote Genuine Products? Asia- Pacific Advances of Consumer Research (ACR) Conference, Seoul, Korea. (Abstract). – in Proceedings.
  9. Lee, K. S. & H-T Kim (2004). A Cross-National Study of Asian Work Values: An Empirical Investigation of Chinese and KoreanWorkers. Association of the Global Business (AGB), Cancun, Mexico. – in Proceedings.
  10. Lester, D. & D. Loyd & A. Forman (2004). E-Shopping and the Hot-Wired Generation. Atlantic Marketing Association Conference, Chattanooga, TN. – in Proceedings.
  11. Honeycutt, Jr., E. D., E. Cassandra, E. DiRienzo & S. Thelen (2004). Comparison of Student Attitudes toward Intended Careers at Two Universities. Emerging Issues in Business and Technology. Myrtle Beach, South Carolina, (October 28-30), 143-148.
  12. Yoo, B. & N. Donthu (2004). Online Store Site Quality: Conceptualization and Measurement of eQUAL. INFORMS Marketing Science Conference, Rotterdam, Netherlands. (Abstract).
  13. Barak, B., D. Guiot, A. Mathur & C. McMellon (2004). Are Age Self-Concepts and QOL Associations a Cross-Cultural Phenomenon? Panel presentation at the 6th International Conference of the International Society for Quality of Life Studies (ISQOLS), Philadelphia, November 10-14.
  14. Zhang, Y., .J. P. Neelankavil & A. Mathur (2004). The Cultural Relativity of Managerial Leadership Styles: A Cross-Cultural Comparison of Middle-Level Managers in Four Countries. International Conference on Knowledge Culture, and Change in Organizations. London (Abstract).
  15. Sherman, E. & M. Long (2004). Understanding Online Recreational Shoppers. Navigating Crisis and Opportunities in Global Market: Leadership, Strategy and Governance. Global Business and Technology Association (GBATA), 695-702.
  16. Hu, J., B. Huhmann & M. R. Hyman (2004). The Role of Self-Efficacy on the Relationship between Task Complexity and Information Search: An Application of the Resource-Matching Perspective. Society for Marketing Advances Conference, St. Petersburg, FL (Abstract).
  17. Hu, J. & M. R. Hyman (2004). Faculty Beliefs about Skills Required for Marketing Jobs. Winter American Marketing Association Educators’ Conference, Scottsdale, AZ (Abstract).
  18. Wilson R.T. & M.J. Arnold (2004) A Regional Approach to the Advertising Standardization-Adaptation Debate. Society for Marketing Advances. Presented in November in San Antonio, Texas. (Proceedings).

TOP

2003

  1. Thelen, S., J. B. Ford & Earl D. Honeycutt, Jr. (2003). Assessing the Impact of Demographic, Psychographic and Product Specific Variables on Nationalistic Product Preferenc. Academy of International Business, Monterey, California July 5-8.
  2. Honeycutt, Jr., E. D., S. Thelen, K. T. Cort, & E. A. Zamora (2003). Sales Career Preparation in the Philippines. Academy of Marketing Science Conference. Washington D.C., May 28-31.
  3. McMellon, C. A. & M. Long. (2003). From Patriotic to Tasteless: Exploring Consumer Reactions to 9/11/2001 Related Advertising. Advances in Consumer Research, Vol. 31, Provo, UT: Association for Consumer Research.
  4. Kulviwat, S. & T. Clark (2003). Determinants of E-Business Success: The Role of Marketing Capabilities. Advances in Marketing: Society of Marketing Advances (W. J. Kehoe and L. K. Whitten, eds.), New Orleans:, Abstract, p. 97.
  5. Niffenegger, P., S. Kulviwat & N. Engchanil (2003). The Cultural Challenges to Adopting a Capitalist Economic Model in Modern Thailand. Advances in Marketing: Society of Marketing Advances. (W. J. Kehoe and L. K. Whitten, eds.), New Orleans: Abstract, p. 118.
  6. Lee, S.-H. & B. Yoo (2003). Consumer Evaluations of Counterfeit Fashion Products. Annual Advertising and Consumer Psychology Conference. sponsored by the Society for Consumer Psychology and the Korean Marketing Association, Seoul, South Korea. (Abstract).
  7. Neelankavil, J. P. & T. Radin (2003). International Corruption and the Legal Challenges. Paper presented at 10th Annual Conference Promoting Business Ethics, New York, NY, October 22-23.
  8. Kulviwat, S. & S. Balasubramanian (2003), Online Information Search: An Integrated Theoretical Model,” Enhancing Knowledge Development in Marketing, 14 (R. B. Money and R. L. Rose, eds.), Chicago: American Marketing Association Summer Educators’ Conference, Abstract, p. 227.
  9. Thelen, S., J.B. Ford & E. D. Honeycutt, Jr. (2003). Assessing National Identity in Russia Utilizing the NATID Scale. American Marketing Association Summer Educators’ Conference, Chicago, Illinois, August 15-18 (Abstract).
  10. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2003). Antecedents and Consequences of Consumer Ethnocentrism across Russia's Three Sub-Cultures. American Marketing Association Winter Educators’ Conference. Orlando, Florida, (February 14-17), 82 (Abstract). Awarded "Best Paper in International Track"
  11. Thelen, S. & S. Mottner (2003). Data Mining: Marketing Issues and a Research Agenda. Decision Sciences Institute 2003 Annual Meeting. Washington, D.C., November 22-26 (Abstract).
  12. McMellon, C. A. & M. Long. (2003). Emergent Advertising Appeals in the Weeks after September 11, 2001. 2003 European Association of Consumer Research Conference. Dublin, Ireland (June 4-7). Abstract.
  13. Long, M., L. G. Schiffman & E. Sherman (2003). Exploring the Dynamics of Online Retail Related Activities. Retailing 2003: Strategic Planning in Uncertain Times AMS/ACRA Proceedings.Vol. X, 316-322.
  14. Honeycutt, Jr., E. D., S. Thelen, C.T. Cort & E.A. Zamora (2003). Sales and Marketing Career Preparation: MBA Students in the Philippines and India. Society for Marketing Advances, New Orleans, Louisiana, November 4-8 (Abstract).
  15. Kulviwat, S. & T. Clark (2003). Determinants of E-Business Success: The Role of Marketing Capabilities. Society of Marketing Advances Conference, New Orleans, LA., 97 (Abstract).
  16. Niffenegger, P., S. Kulviwat & N. Engchanil (2003). The Cultural Challenges to Adopting a Capitalist Economic Model in Modern Thailand. Society of Marketing Advances Conference, New Orleans, LA., 118 (Abstract).
  17. Berman, B. & C. McMellon (2003). Co-Chairs of Triennial Retailing Conference. sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio.
  18. Evans, J.R. (2003). Editor, Triennial Retailing Conference Proceedings. sponsored by the Academy of Marketing Science and the American Collegiate Retailing Association, Columbus, Ohio. 357 pages.
  19. Moschis, G. P. & A. Mathur (2003). Cross-cultural Perspectives on the Aging of Global Markets: Marketing Implications and Directions for Research. World Marketing Congress in Australia (electronic proceedings) 139-144.

TOP

2002

  1. McMellon, C. A. & M. Long (2002). Service Quality on the Internet: An Exploration Using a Revised SERVQUAL Scale. American Marketing Association's Annual Frontiers in Services Conference. Maastricht, the Netherlands (June 27-29).
  2. McMellon, C. A. & M. Long (2002). Direct Marketing on the Internet: How Perceptions of Service Quality Differ Among Consumer Segments. American Marketing Association’s Summer Educators' Conference. San Diego, CA. (August 2-4).
  3. Mathur, A., E. Lee & G. P. Moschis (2002). Market Segmentation Based on Life Events,” in R. Zwick & T. Ping (eds.) Asia-Pacific Advances in Consumer Research, Vol. 5. Association for Consumer Research, Valdosta, GA. 134. (Abstract).
  4. Dou, W., B. Yoo & M. L. Yu (2002). Understanding the Patronage of Ethnic Portals Sites: An Exploratory Study of Chinese Internet Users. Association of Consumer Research Asia-Pacific Conference, Beijing, China (Abstract).
  5. Comer, D.R. & W. L. James (2002). Faculty Service as Organizational Citizenship Behavior, paper presented at the Eastern Academy of Management Meetings in New Haven, CT.
  6. Neelankavil, J. P. (2002). International Business Corruption: Issues, Problems, and Prescription. Paper presented at 28th European International Business Academy (EIBA) Annual Conference, Athens, Greece, December 8-10.
  7. McMellon, C. A. (2002). Assessing Perceived Internet Literacy: An Exploration of Self-Efficacy Among Marketing Students. Marketing Educators Association Marketing Educators' Winter Conference. San Diego, CA. (April 19-21).
  8. Moore, R. M. (2002). Surviving the Global Steel Trade War. Latin American Council of Schools of Administration (CLADEA). Porto Alegre, Brazil (Abstract).
  9. Thelen, S., J. B. Ford & E. D. Honeycutt, Jr. (2002). Identifying and Defining Culti- Units in Transitional Economies. Society for Marketing Advances. St. Pete, Florida (November 13-16), 112 (Abstract).

TOP

2001

  1. Gulati, R. & B. Yoo (2001). Product Failure and Consumption-Related Behaviors: The Impact of Consumer Attributions and Consumer Perceptions of Partnering Firms’ Responses. American Marketing Association Summer Marketing Educators’ Conference of (The Best Paper Award, Consumer Behavior Track) (Abstract).
  2. Evans, J. R. (2001). Web Sites You Can Really Use.American Marketing Association’s Summer Educators’ Conference, Washington, D.C.
  3. Mottner, S., S. Thelen & K. Karande (2001). A Typology of Internet Retailers: An Exploratory Study. American Marketing Association Winter Educators’ Conference. Scottsdale, Arizona (February), 56 (Abstract).
  4. Mathur, A., G. P. Moschis & E. Lee (2001). A Study of Changes in Brand Switching. Asia Pacific Advances in Consumer Research, Vol. IV., Valdosta, GA. 133-139.
  5. Barak, B., A. Mathur , Y. Zhang, K. S. Lee & E. Erondu (2001). Age Satisfaction in Africa and Asia: A Cross-Cultural Exploration. Cross-Cultural Research Conference, Turtle Bay Resort, Hawaii (CD-RAM). . [a completely revised version of this article was also published in Asia Pacific Journal of Marketing and Logistics].
  6. McMellon, C. A. (2001). Cyber-Research: Metamorphosis on the Internet. European Association for Consumer Research’s Conference, Berlin, Vol. 5, (June). – in Proceedings.
  7. Moschis, G. P. & A. Mathur (2001). Globalization of Changing Demographic Markets: International Marketing Challenges of an Aging World. International Conference on Globalization of Business and Markets: Strategies for 21stCentury. Management Development Institute, Gurgaon, India. 1-6. – in Proceedings.
  8. Sherman E. & L. G. Schiffman (2001). Observations on Political Marketing Research. International Public Relations Research Symposium, (CD-ROM Proceedings.), Lake Bled, Slovenia. [this article completely revised also in Journal of Political Marketing].
  9. Thelen, S. (2001). Marketing Research on the Internet. Marketing Management Association Spring Conference. Chicago, Illinois (March 7-9), 108 (Abstract).
  10. Thelen, S. (2001). Russian National Character: An Application of Clark's Comprehensive Framework. Marketing Management Association Spring Conference. Chicago, Illinois (March 7-9), 142 (Abstract).
  11. Thelen, S. & A. Zhuplev (2001). Comparing Russian and American Attitudes on Ethical Issues in Managing Small Firms in Russia. USASBE/SBIDA Annual National Conference. Orlando, Florida (February 7-10), 144 (Abstract).

TOP

2000

  1. Yoo, B. & N. Donthu (2000). Developing a Scale of Perceived Quality of Internet Shopping Site (PQISS). Academy of Marketing Science Conference, Montreal, Canada (Abstract). – in Proceedings.
  2. McMellon, C. A. & L. G. Schiffman (2000). Cybersenior Mobility: One Reason Why Older Consumers are Adopting the Internet. Advances in Consumer Research, Vol. 27, Provo, UT: Association for Consumer Research, 139-144); in Proceedings.
  3. Moore, R. M. (2000). Legal Access to Aids Medications in Poor Countries: Parallel Trade and Compulsory Licensing. Applied Business Research (ABR) Conference Proceedings. Puerto Vallarta, Mexico. (Abstract).
  4. Moore, R. M. (2000). Volvo Strategy. Innovations in Business Practices: The Role of Globalization, Regional Integration, and Technology, Rio de Janeiro, Brazil, 179-186. – in Proceedings.
  5. Sriram V. & A. Forman (2000). Urban Market Revitalization: Developing a Model. International Conference of the Global Business and Technology Association, Rio de Janiero, Brazil. – in Proceedings.
  6. Dou, W., B. Yoo & N. Donthu (2000). Capturing Global Consumers: The Roles of Global Ethnic Portals. JIBS (Journal of International Business Studies) Special Issue and Conference on E-commerce and Global Business, Santa Cruz, California. – in Proceedings.
  7. Long, M. & C. A. McMellon (2000). Measuring Perceived Service Quality on the Internet: An Exploratory Investigation. Retailing 2000: Launching the New Millennium, Vol.9, Columbus, Ohio: The Academy of Marketing Science and the American Collegiate Retailing Association, 203-207.
  8. Mathur, A., R. S. Polimeni & M.Tafti (2000). Completing the Outcome Assessment Cycle. Northeast Decision Sciences Institute Atlantic City, NJ, Northeast Decision Sciences Institute, 202 (Abstract). – in Proceedings.

TOP

1999

  1. Honeycutt, Jr., E. D., S. Thelen & P. Delany (1999). Military Commissaries: Cost Savings and Overall Benefits. Academy of Marketing Science Annual Conference. Coral Gables, Florida (May), 329-333.
  2. Neelankavil, J. P. (1999). Strategic Resources Commitment of High Technology Firms: An International Comparison. Paper presented at Annual Meeting of the European International Business Academy, Manchester, U.K., Dec. 12 –14.
  3. Mathur, A., G. P. Moschis & E. Lee (1999. Compulsive Consumer Behaviors of Older Adults. in Y. E. Evrard, W. D. Hoyer & A. Strazzieri (eds.) 3rd International Research Seminar on Marketing Communications and Consumer Behavior. Lalonde, France. June, 380-397; in Proceedings.
  4. Moore, R. M. (1999). WTO Dispute Panel Review of the Helms Burton Law. Latin Americas’s New Millennium: Reaching “El Dorado,” Proceedings of the 1998 Business Association of Latin American Studies (BALAS), New Orleans (Abstract).
  5. Berman, B. & J. R. Evans (1999). Value-Oriented Marketing: An Effective Approach for Every Business. Luggage and Leather Goods Manufacturers Association Annual Conference, Chicago.
  6. Mohamed, A. A., H. A. Conley & B. Yoo (1999). The Supply and Demand of Child Day Care in Chicago: Implications for Public Policy. Midwest Business Administration Association Conference (Abstract); in Proceedings.
  7. Berman, B. & J. R. Evans (1999). Value-Retailing: An Effective Approach for Every Retailer. National Retail Federation Annual Conference, New York.
  8. Mathur, A., M.Tafti & S. McTiernan (1999). Outcome Assessment: Sharing Experiences and Lessons Learned. NEDSI 28th Annual Meeting, 274. (Abstract); in Proceedings.
  9. Newman, B. & E. Sherman (1999). The Role of Direct Marketing in Politics: Implications for the Internet. Marketing and Competition in the Information Age 28th EMAC (European Marketing Academy) Berlin, May); in Proceedings.
  10. Sherman E. & M. Topol (1999). Direct Marketing’s Future: Where’s the Promise and Threat of the Web? A Global Strategy Perspective. Academy of Marketing Science World Marketing Conference, Malta, 231-239); in Proceedings.
  11. Schiffman, L. G., M. Long & E. Sherman (1999). High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology Users of the Internet. Academy of Marketing Science World Marketing Conference, Malta, 229-230); in Proceedings.
  12. Yoo, B. & N. Donthu (1999). Cultural Orientation and Consumer Ethnocentrism. Summer Marketing Educators’ Conference. American Marketing Association (Abstract); in Proceedings.
  13. Zhang, Y. (1999). The Asian Economic Crisis and Its Impact on U.S. Businesses’ Marketing Activities in Asia. Advances in Marketing, Annual Meeting of the Southwestern Marketing Association, 100 (Abstract); in Proceedings.

TOP

1998

  1. Dadzie, K. Q., W. J. Johnston, E. W. Dadzie & B. Yoo (1998). Influence in the Organizational Buying Center and Logistics Automation Technology Adoption. American Marketing Association Logistics and Supply Chain Management Conference, Vienna, Austria (Abstract); in Proceedings.
  2. Forman, A. (1998). The Use of Student Case Competitions in the Teaching of Marketing Strategy and Planning. American Marketing Association Summer Educator’s Conference, Boston, Massachusetts.
  3. Hatten, K.J., W.L. James & D.G. Meyer (1998). Strategy & Control (US Banking, 1983-1992): Loose Control, Low Performance. paper presented to the 18th Conference of the Strategic Management Society, Orlando, Florida.
  4. James, W.L., K.L. Smith, B. S. Sonner & C. Anatra (1998). Differentiating Services - The Marketing of Affinity Cards. Developments in Marketing Science, 21, 136-141.
  5. Moore, R. M. (1998). Finish Line Technologies, Inc. American Marketing Association, International Marketing Exchange Colloquium, Vienna, Austria. ); in Proceedings.
  6. Moschis, G. P. & A. Mathur (1998). A Study of Life Events and Consumer Behavior. in K. H. & K. B. Monroe (eds.) Asia-Pacific Advances in Consumer Research, Vol. 3, Provo, UT: Association for Consumer Research.
  7. Sonner, B. S. & W.L. James (1998). Assessing Conflict in the Automobile Industry: Is Strategic Orientation a Factor? 40th Meeting of the Southwestern Academy of Management, 31-35); in Proceedings.
  8. Tafti M. & A. Mathur (1998). Alumni Survey as a Main Part of Outcome Assessment. in M. J. Paknejad & S. K. Chen(eds.) 1998 Proceedings of the Northeast Decision Sciences Institute 27th Annual Meeting. 31-33.
  9. Yoo, B. & N. Donthu (1998). Brand Equity Scale Development. INFORMS Marketing Science Conference, Montreal (Abstract).
  10. Yoo, B. & N. Donthu (1998). Validating Hofstede’s Five-Dimensional Measure of Culture at the Individual Level. Summer Marketing Educators’ Conference. American Marketing Association (Abstract); in Proceedings.
  11. Yoo, B. & N. Donthu (1998). Societal and Individual Uncertainty Aversion: A Two- Country Study of Store Image and Purchase Intention. Winter Educators’ Conference. American Marketing Association (Abstract); in Proceedings.