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Peter D. Roslow

Adjunct Assistant Professor of Marketing and International Business


Degrees

MBA, 1975, New York Univ (NYU); BA, 1971, Case Western Reserve Univ


Bio

Teaching:

  • MKT101 Principles of Marketing
  • MKT144 Marketing Research

Selected Publications

  • Roslow Research Group and The Nielsen Company (2011), Improving Survey Research Procedures Targeting Hispanics, Advertising Research Foundation, "Audience Measurement 6.0" Conference, March.
  • Nicholls, J.A.F and Peter Roslow (1999), "Effectiveness of Spanish versus English Language TV Commercials Targeted to the Hispanic Market," Journal of Promotion Management, 5 (1), winter, 57-75.
  • Roslow, Peter (1998), A Guide to Building Marketing Dominance: Case Histories in Hispanic Marketing, Association of Hispanic Ad Agencies.
  • Roslow, Peter and J.A.F Nicholls (1996), "Targeting the Hispanic Market: Comparative Persuasion of TV Commercials in Spanish and English", Journal of Advertising Research, May-June, 67-77.
  • Nicholls, J.A.F and Peter Roslow (1996), "Main Message Retention: How important is language when advertising to Hispanics?" Marketing Research, 8 (1), Spring, 39-45

Professional Background and Experience

1993 - Present
President
Roslow Research Group
Port Washington, New York
Media & marketing research & consulting firm; serving the media, advertisers and agencies. Clients include Fox TV, Telemundo, Tribune Media, Meredith Corporation, The United Nations/World Food Programme, Procter & Gamble, Farmers Insurance, Nesle, Wyeth and GlaxoSmithKline.

1992-1993
Vice President, Marketing
Univision Television Group, NY

1987-1992
Vice President, Marketing & Research
Telemundo Group, NY

1983-1987
Vice President, Managing Director
Information & Analysis, NY (division of AGB)

1978-1983
Senior Vice President
Strategy Research Corp. Miami, Florida

Education

1975
Master of Business Administration (M.B.A.)
New York University
New York City, New York

1971
Bachelor of Arts (B.A.)
Case Western Reserve University
Cleveland, Ohio


Recent Courses Taught

Course Title Level
MKT 144 MARKETING RESEARCH Undergraduate
Photo of Peter Roslow

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