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Yong Zhang

Professor of Marketing and International Business


Degrees

PHD, 1992, Univ Houston Main Campus; MBA, 1988, Univ Houston Main Campus; MA, 1984, Univ Intl Business & Economy; BA, 1982, Univ Intl Business & Economy


Bio

Teaching:

  • EMBA 425 The Challenge of Global Business Strategy
  • EMBA 410 International Management Practicum (Graduate)
  • IB 207 Global Business Decision Making
  • IB 150 Introduction to International Business
  • MKT220 International Marketing (graduate)
  • MKT 203 Marketing Analysis and Management (graduate)
  • MKT170 International Marketing

Areas of Expertise

  • Cross-Cultural/Multinational Research
  • Global Strategic Management
  • Humor in Advertising
  • Socio-Cultural Environment of Business

Languages
Chinese (Mandarin) and English

Education
1992
Ph.D. in Marketing Management
Minor in International Business
University of Houston
Houston, Texas

1988
Master of Business Administration (M.B.A.) in Marketing Management
University of Houston
Houston, Texas

1985
Master of Arts (M.A.) in International Business
University of International Business and Economics
Beijing, China

1981
Bachelor of Economics (B.A.) in International Business
Beijing Institute of Foreign Trade
Beijing, China

Selected Publications

  • Barak, Benny, Denis Guiot, Anil Mathur, Yong Zhang, & Keun S. Lee, (forthcoming in 2010), An Empirical Assessment of Cross-Cultural Age Self-Construal Measurement: Evidence from Three Countries. Psychology & Marketing.
  • Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural Relativity of Managerial Leadership Styles: A Cross Cultural Comparison of Middle-Level Managers in four Countries. International Journal of Business and Public Administration., 6 (3), Fall, 32-49.
  • Mathur, Anil, Benny Barak, Keun S. Lee, Yong. Zhang, & Steve Gould (2010), Physical Vanity Across Cultures: Measurement and Validation. Journal for Global Business Advancement.
  • Zhang, Yong & George Zinkhan (2006), "Humor in Television Advertising: Does Audience Involvement Matter?" Journal of Advertising, 35 (4), pp. 113-127.
  • Guiot, Denis., Benny Barak, Keun S. Lee, Yong Zhang, & Steve Gould (2006). L'Age Subjectif par dela les Frontieres: Une Etude Cross Culturelle dans le Secteur de la Mode Vestimentaire. Decisions Marketing, (43-44), 55-65.
  • Neelankavil, James, Yong Zhang, & Tao Gao, Eds. (2003). Selections from International Business and Global Business: Contemporary Issues, Problems, and Challenges, 3rd Ed, McGraw-Hill, Inc.: New York, NY.
  • Barak, Benny, Anil.Mathur, Yong Zhang, Keun S. Lee, & Emmanuel Erondu (2003). Age Satisfaction in Africa and Asia: A Cross-Cultural Exploration. Asia Pacific Journal of Marketing & Logistics,Vol. 15 (1/2), 3-26.
  • Barak Benny, Anil, Mathur, Yong Zhang, & Keun Lee (2001). Perceptions of Age Identity: A Cross-Cultural Inner-Age Exploration. Psychology & Marketing, 18(10), 1003-1029.
  • Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries," International Journal of Cross-Cultural Management, 1(3), 251-267.
  • Neelankavil, James P., Anil Mathur, and Yong Zhang (2000), "Determinants of Managerial Performance: A Cross-Cultural Comparison of The Perceptions of Middle-Level Managers in Four Countries." Journal of International Business Studies, 31 (1), 121-140.
  • Zhang, Yong (1997), Country of Origin Effect: the Moderating Function of Individual Difference in Information Processing, International Marketing Review 14(4), 266-287

Awards & Honors
2009
Best Paper Award
The International Academy of Business &
Public Administration's Annual Conference
Dallas, TX.

1998
Citation of Excellence
As rated by ANBAR Management Intelligence for a 1997 sole
authored article in International Marketing Review on Country-of-Origin Effect.

1992
Dean's Distinguished Dissertation Fellowship
University of Houston.

1991
Fellow of the American Marketing Association Doctoral Consortium
University of Southern California

Faculty & Student Services
2009-present
Faculty Advisor
Chinese Students Association and Zarb Asian Students Association
2009-present
Faculty Mentor
Center of Teaching Excellence
Hofstra University


Teaching Interests

Introduction to international business
Principles of marketing
Marketing planning and product strategies
Marketing management
International marketing
Global business decision making


Research Interests

Humor in advertising
Consumer behavior
Marketing strategy
Multinational management strategy
Cross-cultural studies


Recent Courses Taught

Course Title Level
EMBA 410 INTERNATIONAL MGT PRCTCM Graduate
EMBA 410A INTERNATIONAL MGT PRCTCM Graduate
EMBA 425 CHLNG GLOBAL BUSINESS STRGY Graduate
EMBA 430 CPSTN RES INGRTN PROJECT Graduate
IB 150 INTRO TO INTERNATIONAL BUS Undergraduate
IB 154 ANALYS INTL ENVIRNMT/GLBL BUS Undergraduate
IB 157A GLOBAL BUSINESS EXPERIENCE Undergraduate
IB 207 GLOBAL BUS DECISION MAKING Graduate
IB 207G GLOBAL BUS DECSN MAKING W TRIP Graduate
MKT 170 INTERNATIONAL MKT Undergraduate
MKT 174 BUSINESS INTERNSHIP Undergraduate
MKT 185 INTERNSHIP IN MARKETING Undergraduate
MKT 220 INTERNATIONAL MARKETING Graduate
MKT 309 RESEARCH SEM: MARKETING Graduate
MKT 329 GRADUATE BASIC INTERNSHIP Graduate
Photo of Yong Zhang

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