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Susan P. Caccavale

Adjunct Assistant Professor of Marketing and International Business


Degrees

MBA, 1993, Hofstra Univ; BA, 1980, Univ Hartford


Bio

Teaching:

  • MKT 124 - Consumer Behavior
  • MKT 126 - Sports Marketing

Professor Caccavale joined Hofstra University in 1993 following ten years of industry experience and since has kept her marketing knowhow up-to-date with her teaching and managing an active marketing consultancy business.

Background and Experience:

2001 - Present
Business owner/Consultancy
Sole Proprietor and Director of Consultancy
Clients: private educational organizations, schools, and parents.
Specialty: Development and implementation of business plans and strategies.

  • Strategic consulting to increase customer base for clients.
  • Development of programs to increase classroom effectiveness.
  • Educator workshops, training educators in classroom effectiveness.
  • Library seminars for parents focusing on benefits of music in childhood education and development.
  • "Music Makers": a program designed specifically for parents providing the effective
    use of music to deliver educational concepts.

1997 - 2001
Product Manager
Del Pharmaceuticals, Inc., Uniondale, N.Y.
Direct comprehensive business and marketing functions for product portfolio. Development of Strategic Marketing Plans, business analysis, brand objectives and strategies, advertising, public relations, sports marketing, consumer programs, new products.

  • Identified and generated strategic business building marketing programs resulting in
    product moving from #3 to #1 market share position.
  • Created and executed sports marketing Olympic programs to achieve public relations
    exposure and increase brand business 24%.
  • New product launches, including product line and category extensions.

1991 - 1997
Marketing Consultancy
Responsible for the Analysis, Recommendation and Development of Strategic Marketing Programs for Premier Worldwide Organizations including:

  • 1992 - 1993
    As Senior Product/ BrandManagement Consultant
    Banfi Vintners
    Old Brookville, N.Y.
  • 1991 - 1992
    Supervising Executive of global launch of Haagen-Dazs
    Haagen-Dazs Inc.
    Teaneck, NJ
    Worldwide Division
  • 1990 - 1991
    Haagen-Dazs Inc.
    Teaneck, NJ
    North American Division
    With major responsibilities for aspects of Sports Marketing and Public Relations (e.g. global tennis and golf events)

1989 - 1990
Assistant Vice President - Sales Promotion
Citibank-New York Retail Bank
L.I.C., NY

1987 - 1989
Account Executive
Don Jacoda Associates
Syosset, NY

1986
Marketing Assistant/Intern
Coors Extra Gold (during MBA study)
Adolph Coors Co. Inc.
Golden, Colorado

1982 - 1985
Martlet Importing Co.
Inc. North Hills, New York

  • 1984-1985
    Assistant Brand Manager
    Molson Product Line
  • 1982-1984
    Assistant Advertising/Promotion Manager

1980 - 1982
Assistant Account Executive
Nadler & Larimer Inc, Inc.
New York, NY

Education:

1993
Master of Business Administration (M.B.A.)
Major: Marketing
School of Business, Hofstra University
Hempstead, New York

1980
Bachelor of Arts (B.A.) - (Cum Laude)
Major: Music Education
University of Hartford
Hartford, Connecticut


Recent Courses Taught

Course Title Level
MKT 101 PRINCIPLES OF MARKETING Undergraduate
MKT 126 SPORTS MARKETING Undergraduate
MKT 169 MARKETING OF SERVICES Undergraduate
MKT 174 BUSINESS INTERNSHIP Undergraduate
MKT 175 MARKETING PLANNING & STRATEGY Undergraduate
MKT 185 INTERNSHIP IN MARKETING Undergraduate
Photo of Susan Caccavale

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