If you are having any difficulty using this website, please contact the Help Desk at Help@nullHofstra.edu or 516-463-7777 or Student Access Services at SAS@nullhofstra.edu or 516-463-7075. Please identify the webpage address or URL and the specific problems you have encountered and we will address the issue.

Stanley Weinstein

Adjunct Assistant Professor of Marketing and International Business


Degrees

MS, 1974, CUNY Brooklyn Coll; BA, 1971, CUNY Brooklyn Coll


Bio

Background and Experience

Stan has been in the advertising business for almost 40 years, working at such well known agencies as Grey Advertising, Marschalk, McCann-Erickson and Lois/EJL.

In 1999, realizing that the media world was changing, Stan decided to direct his media knowledge and energies to the digital world.

He was the Online Media Manager at Unilever IBC unit. He oversaw digital activity for over 20 brands… e.g., Dove, Suave, Ragu… as Unilever was pioneering this space. In addition to dealing with multiple brand groups and coordinating as many as six ad agencies, Stan was involved in testing new platforms such as interactive TV.

Stan also ran the online department at Media First International. Some of the accounts he was responsible for were Credit Suisse, Radio City Christmas Spectacular, WNET/Channel 13, and Vtech Electronic Products.

His last agency stop was plying his trade at OCD Media, where he managed the digital media programs for such brands as BIC Shaving Products, Casio Cameras, Freshpet Dog food, the Rockefeller Financial Group, Loestrin24, Amitiza and Voltaren Gel. He was also instrumental in garnering new business opportunities, such as Freshpet and Casio.

Stan has lived on Long Island for 25 years and is married with two children.


Recent Courses Taught

Course Title Level
MKT 132 INTEGRATED MARKETING CMPGNS Undergraduate
MKT 203 MARKETING ANALYSIS & MANAGEMNT Graduate
MKT 211 ADVERTISING MANAGEMENT Graduate
Photo of Stanley Weinstein

OFFICE
Weller Hall 0123
VOICE
516-463-3320
Send an Email