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Andrew M. Forman

Associate Professor of Marketing and International Business


Degrees

PHD, 1985, Univ Tennessee Knoxville; BA, 1977, SUNY Univ Cntr Albany


Bio

Teaching:

  • MKT 126 Sports Marketing
  • MKT 127 Nonprofit Marketing
  • MKT 145 Electronic Marketing
  • MKT 175 Marketing Planning & Strategy

Areas of Expertise & Research

- Social Marketing
Social Responsibility and Ethics issues in Marketing Strategy

- Consumer Behavior
Individual Variables in Buying Research & E-Business Strategy

- Sports Marketing

- Nonprofit Marketing

Education

1986
Ph.D. in Marketing
University of Tennessee
Knoxville, Tennessee
Major: Marketing Minor: Social Psychology
Dissertation: The Impact of Purchase-Decision Confidence on the
Process of Consumer Satisfaction/Dissatisfaction

1977
Bachelor of Arts (B.A.)
State University of New York
Albany, New York
Major: Psychology

Selected Publications

  • Forman, A., S. Thelen & T. Shapiro (forthcoming 2015) “Domestic vs. Offshore Service Providers: The Impact of Cost, Time and Quality Sacrifices on Consumer Choice” Journal of Service Management, forthcoming, (2015).
  • Forman, A., D. Lestrer & D. D. Loyd (2012) “A Comparison of Traditional and Online Word-of-Mouth Communication in Influencing Consumer Purchase Decisions” International Research Journal of Global Business Development, 1 (1) 26-34
  • Lester, D., D. Loyd & A. Forman (2007). Longtitudinal Study of College Students
    Online Shopping Behavior.
    Association of Marketing Theory and Practice
    Conference,
    Panama City, Florida (Proceedings).
  • Forman A. (2006). "Give-Me" Generation's Internet Attitude; Atlantic Marketing
    Association Conference,
    Charleston, SC. (Proceedings).
  • Forman, A., D. Lester & D. Loyd (2005). Relationship Avoidance: The Advantage of
    the Internet.
    Journal of Business, Industry and Economics. 6 (Fall) 15-26.
  • Forman, A., D. Lester & D. Loyd (2004). Internet Shopping and Buying Behavior of
    College Students.
    Services Marketing Quarterly. 27 (3); 2004.
  • Lester, D. & D. Loyd & A. Forman (2004). Longitudinal Study of Generation Y Internet
    Shopping Behavior.
    American Collegiate Retailing Association (ACRA) Conference,
    Orlando, Florida. (Proceedings)
  • Lester, D. & D. Loyd & A. Forman (2004). E-Shopping and the Hot-Wired Generation.
    Atlantic Marketing Association Conference, Chattanooga, TN. (Proceedings)
  • .Flynn, D. & A. Forman (2001). Venture Capital Involvement in Their New Venture
    Organizations: An Analysis By Life Cycle Stage.
    Journal of Developmental
    Entrepreneurship.
    6 (1).
  • Forman, A. (1998). The Use of Student Case Competitions in the Teaching of
    Marketing Strategy and Planning.
    American Marketing Association Summer
    Educator's Conference,
    Boston, Massachusetts.
  • Forman, A. (1996). AMA Student Membership: Providing a Sense of Professional
    Community,
    Marketing Educator; 15 (2)
  • Forman, A. (1995). Pressure for Environmentally-Friendly Behavior: A Model of
    Corporate Response.
    7th Bi-Annual World Marketing Congress; Monash University;
    Melbourne Australia, (Proceedings).
  • Forman, A. & V. Sriram (1993). The Relative Importance of Products' Environmental
    Attributes: A Cross-Cultural Comparison
    (co-authored with Ven Sriram); International
    Marketing Review
    10 (3).
  • Forman, A. & V. Sriram (1991). The Depersonalization of Retailing: Its Impact on
    the 'Lonely' Consumer..
    Journal of Retailing, 67 (2), 226-243.
  • Forman, A. & V. Sriram (1991). Attitudinal Differences Between Dutch and American
    Consumers Regarding Ecological Problems and Solutions: An Empirical Investigation.

    Journal of Euromarketing, 1 (1/2), 213-232.
  • Forman, A., D.W. Cravens, & R.B. Woodruff (1986), Marketing in Action: Readings
    and Cases,
    Reading, Massachusetts: Addison-Wesley Publishing Company, Inc..
    (Spanish Edition published 1992).
    • Forman, A., Deborah H. Lester and Dolly D. Loyd (2012) “A Comparison of Traditional and Online Word-of-Mouth Communication in Influencing Consumer Purchase Decisions”International Research Journal of Global Business Development, 1 (1) 26-34
    • Forman, A., Deborah H. Lester and Dolly D. Loyd (2012) “Gender as a Determinant in Online Word-of-Mouth Communication” 2012 Atlantic Marketing Association Conference, Williamsburg VA; 2012; Abstract.

Professional Background

2008 - present
Member of American Marketing Association

2003 - present
Consultant.
Hofstra University Scott Skodnek Business Development Center


Recent Courses Taught

Course Title Level
MKT 101 PRINCIPLES OF MARKETING Undergraduate
MKT 133 CASE COMPETITION Undergraduate
MKT 175 MARKETING PLANNING & STRATEGY Undergraduate
MKT 185 INTERNSHIP IN MARKETING Undergraduate
MKT 231 SPORTS & ENTERTAINMENT MKT Graduate
MKT 275 ADV STRAT PLAN MKTG GLOB PERS Graduate
MKT 309 RESEARCH SEM: MARKETING Graduate
MKT 329 GRADUATE BASIC INTERNSHIP Graduate
Photo of Andrew Forman

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