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Tanja E. Jacobsen

Adjunct Assistant Professor of Marketing and International Business


Degrees

MBA, 2003, CUNY Baruch Coll; BA, 1998, U OF LA VERNE


Bio

Teaching:

IB 150 - Introduction to International Business

Professor Jacobsen joined Hofstra University in Fall 2010. Her teaching approach incorporates
real-world business examples and current events to illustrate academic concepts in the
international business field. Student involvement is essential in her classroom, and Professor
Jacobsen encourages students to check out global businesses and brands of personal interest to
better understand their academic studies while developing analytical skills.

Background and Experience:

Tanja Jacobsen is an e-commerce professional who more than ten years of experience with
planning, developing and executing global strategies in the biotechnology and high tech fields.

2010
Manager – Integrated Marketing & Sales Operations
PUROLATOR INTERNATIONAL
Jericho, New York

2003 – 2010
COMPUTER ASSOCIATES (CA) Inc. Islandia, New York

  • 2010
    Director
    Industry Verticals
    Integrated Marketing Programs Management
  • 2009 – 2010
    Director
    Information Governance
    Global Campaign Marketing
  • 2006 – 2009
    Director

    Security Business Unit
    Global Campaign Marketing
  • 2004 – 2006
    Manager
    Storage Business Unit
    Operations & Strategic Planning
  • 2003 – 2004
    Program Manager
    Channel Operations

2000 – 2003
Senior Marketing Specialist / Telemarketing Manager
ICP, Inc.
New York, New York

1996 – 1999
Marketing / Public Relations Specialist
Advance Bionics Corp
Sylmar, California

Education:

2002
Master of Business Administration (M.B.A.)
E-Commerce, as well as a 2003 Bus Comp Info System Specialization.
Bernard M. Baruch School of Business
City University of New York (C.U.N.Y.)
New York City, New York

1996
Bachelor of Arts (B.A.) in Business Administration
Sales & Marketing Specialization
University of LaVerne, LaVerne, California


Recent Courses Taught

Course Title Level
IB 154 ANALYS INTL ENVIRNMT/GLBL BUS Undergraduate
IB 162 EUROPEAN BUSINESS Undergraduate
IB 175 GLOBAL BUS POLICIES Undergraduate
Photo of Tanja Jacobsen

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