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William James

Professor of Marketing and International Business


Degrees

PHD, 1981, Purdue Univ; MS, 1974, Purdue Univ; BS, 1971, McGill Univ


Bio

Teaching:

  • MKT309 Research Seminar in Marketing
  • MKT247 Consumer Behavior in the Global Environment
  • MKT 245 Research for Marketing Decisions
  • MKT 203 Marketing Analysis and Management
  • MKT 230 Pricing Theory & Practice
  • MKT124 Consumer Behavior
  • MKT131 Principles of Advertising
  • MKT144 Marketing Research
  • MKT145 Electronic Marketing

Areas of Expertise

  • Internet Consumer Behavior
  • Strategy and Profitability
  • Advertising Research
  • Marketing Research

Education

1981
Ph.D. in Management. Specialization in marketing.
Krannert Graduate School of Management.
Purdue University, Wes Lafayette, Indiana.

1995
M.S. in Computer Science.
Pace University, White Plains, New York.

1974
M.S. in Experimental Psychology.
Purdue University, Wes Lafayette, Indiana.

1971
B.S. in Geography.
McGill University, Montreal, Canada.

Selected Publications

  • Kenneth J. Hatten, William L. James, Robert C. Fink and James P. Keeler (2011). "MacNeil's Relational Norms & his Non-Mirrored Ends Proposition", Journal of Marketing Channels, Vol 18 (4), in press.
  • Robert C. Fink, William L. James and Kenneth J. Hatten (2011). "Customer Perceptions of Dependencies in Customer-Supplier Relationships," Journal of Strategic Marketing, 19 (1), pp. 73-89.
  • Robert C. Fink, William L. James & Kenneth J. Hatten (2011). "Pricing, Purchasing and Product Performance Factors Associated with the Relational Exchanges of Different Sized Customers," Journal of Business and Industrial Marketing, 26 (1), pp.34-44.
  • Robert C. Fink, Kenneth J. Hatten and William L. James (2010). "Time & The Salience of MacNeil's Relational Norms," Journal of Targeting, Measurement and Analysis for Marketing. 18 (2), pp. 95 - 107.
  • Fink, Robert C., Kenneth J. Hatten & William L. James (2010). "An Exploratory Study of Factors Associated with Customer Perceptions of Paying Above and Below Market Prices," International Journal of Revenue Management.17, 1 (March), pp. 39-53.
  • James, William L., Gladys Torres-Baumgarten, Goran Petkovic and Tetyana Havrylenko (2009) "A Psychographic Profile of Users of Internet Related Technologies in Serbia and the Ukraine," Journal of East West Business, 15, (2), 119-140.
  • Fink, Robert C. William L. James & Kenneth J. Hatten (2009). "An Exploratory Study of Factors Associated with Relational Exchange Choices of Small, Medium and Large Size Customers," Journal of Targeting, Measurement and Analysis for Marketing, 17, 1, 39-53.
  • James, William L., Gladys Torres-Baumgarten, Goran Petkovic and Tetyana Havrylenko (2008). "Exploring Web Language Orientation in Emerging Markets: The Eastern European Case," Journal of Targeting, Measurement and Analysis for Marketing, 16, (3), 189-202.
  • Fink, Robert C., William L. James, Kenneth J. Hatten & Lynn Bakstran (2008). "Supplier Strategies to Increase Customer Purchases over the Duration of Customer-Supplier Relationships," Journal of Business and Industrial Marketing, 23 (8), pp.529-543.
  • Robert C. Fink, William L. James & Kenneth J. Hatten (2008). "Duration & Relational Choices: Time Based Effects of Customer Performance & Environmental Uncertainty on Relational Choices," Industrial Marketing Management, 37 (4), 367-379.
  • Fink, Robert C. William L. James & Kenneth J. Hatten (2008). "The Effects of Performance, Environmental Uncertainty and Relational Norms on Customer Commitments to Suppliers over the Duration of Customer- Supplier Relationships," International Journal of Management and Decision Making, 9 (6), 660-685.
  • Fink, Robert C. Linda F. Edelman, Kenneth J. Hatten, & William L. James (2006). "Transaction Cost Economics, Resource Dependency Theory and Customer-Supplier Relationships," Industrial and Corporate Change, 15 (3), pp.497-529.
  • James, William L. Arthur J. Kover, Brenda S. Sonner and James P. Keeler (2005). "Some Insights into the Reliability and Validity of The Ayer Battery of Emotional Responses," Journal of Targeting, Measurement and Analysis for Marketing, 13(4), 374-382.
  • Debra R. Comer & William L. James (2005). "Business Faculty Members' Emotional responses to Institutional Service," Journal of the Academy of Business Education, 6 (Spring), 1-10.
  • James, William L. Charles A. McMellon & Gladys Torres-Baumgarten (2004). "Dogs and Cats Rule: A 13(1), pp. 1-8.
  • Hatten, Kenneth J., William L. James & David G. Meyer (2004). "The Longevity of the Performance Effects of the Miles and Snow Strategic Archetypes: A Ten-Year Perspective in US Banking," International Journal of Management and Decision Making, 5(2-3), 196-215.
  • James William L. & Brenda S. Sonner (2001). "Just Say No to Traditional Student Samples," Journal of Advertising Research, 41, 5 (September/October), 63-71.
  • Kover, Arthur J., William L. James and Brenda S. Sonner (1997). "To Whom Do Advertising Creatives Write? An Inferential Answer," Journal of Advertising Research, 37, 1(January/February), 41-53.
  • Kover, Arthur J., Stephen M. Goldberg & William L. James (1995). "Creativity versus Effectiveness? An Integrating Classification for Advertising," Journal of Advertising Research, 35, (6), 29-40.
  • James, William L. & John S. Hill (1995). "Perceptions of Multinational Salespersons and their Market Environments: An Exploratory Cluster Analysis," Journal of Global Marketing, 8 (3/4), 67-83.
  • James, William L. & Kenneth J. Hatten (1995). "Further Evidence on the Validity of the Self Typing Paragraph Approach: Miles and Snow Strategic Archetypes in the Banking Industry," Strategic Management Journal, 16 (2), 161-168.
  • James William L. & Kenneth J. Hatten (1994). "Evaluating the Performance Effects of M&S Strategic Archetypes in Banking, 1983-1987: Big or Small?" Journal of Business Research, 31 (2-3), 145-154.
  • James, William L. & John S. Hill (1993). "MNC Product and Promotion Transfers: A Cluster-Analysis of Executive Perceptions and Linkages to Environmental Conditions and Subsidiary Strategies," Journal of Global Marketing, 7, (2), 51-74.
  • Kover Arthur J. & William L. James (1993). "When Do Advertising 'Power Words' Work?" Journal of Advertising Research, 33, (4), 32-38.
  • James William L. & Arthur J. Kover (1992). "OBSERVATIONS: Do Overall Attitudes Toward Advertising Affect Involvement with Specific Advertisements," Journal of Advertising Research, 32, (5), 78-83.
  • Planchon John M. & William L. James (1991). "Cognitive Complexity and Alienation: A Reexamination." Journal of Business Research, 23, (2), 189-198.
  • James, William L. & John S. Hill (1991). "International Advertising Messages: To Adapt or not to Adapt, that is the Question," Journal of Advertising Research, 31, 3(June/July), pp.65-71.
  • Hill, John S. & William L. James (1991). "Consumer Nondurable Products: Prospects for Global Advertising," Journal of International Consumer Marketing, 3 (2), 79-96.
  • Hill, John S. & William L. James (1991). "Product and Promotion Transfers in Consumer Goods Multinationals," International Marketing Review, 8 (2), 6-17.
  • Hill, John S. & William L. James (1989). "Effects of Selected Environmental and Structural Factors on International Advertising Strategy: An Exploratory Study," Current Issues and Research in Advertising, 12, pp. 135-153.
  • McCorkle, Denny E., John M. Planchon & William L. James (1987). "In-Home Shopping: A Critical Review and Research Agenda," Journal of Direct Marketing, 1 (Spring), 5-21.
  • Keeler, James P., William L. James & Mohamed Abdel-Ghany (1985). "The Relative Size of Windfall Income and the Permanent Income Hypothesis," Journal of Business & Economic Statistics, 3 (July), 209-215.
  • Smith, Howard L., Myron D. Fottler & William L. James (1985)." Financial Control and Regulation among Nursing Homes," Nursing Homes, 34 (May/June), 19-25.
  • James, Alice, William L. James & Howard L. Smith (1984). "Reciprocity as a Coping Strategy of the Elderly: A Rural Irish Perspective," Gerontologist, 24 (October), 483-489.
  • Smith, Howard L. Myron D. Fottler & William L. James (1983). "Adequacy of Administrative Support for Nursing Directors: An Exploration," Health Care Management Review, 8( Fall), 23-32.
  • Abdel-Ghany, Mohamed, Gordon E. Bivens, James P. Keeler & William L. James (1983). "Windfall Income and the Permanent Income Hypothesis: New Evidence," Journal of Consumer Affairs, 17 (fall), 262- 276.
  • Soley Lawrence C. & William L. James (1982). "Estimating the Readership of Retail Newspaper Advertising," Journal of Retailing, 58 (Fall), 59-75.
  • Smith, Howard L., William L. James & Myron D. Fottler (1982). "A Canonical Analysis of Managerial- Environmental Relationships: Implications for Methodology and Policy," Decision Sciences, 13 (July), 471-484.
  • Fottler, Myron D., Howard L. Smith & William L. James (1981). "Profits and Patient Care Quality in Nursing Homes: Are They Compatible," Gerontologist, 21(October), 532-538.
  • Sharma, Subhash & William L. James (1981). "Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence of Multicollinearity," Journal of Marketing Research, XVIII (May), pp. 154- 161.

Awards & Honors

1999
Zarb School of Business Teacher of the Year

1998/1999
Hofstra University Distinguished Teaching Award

1995
Departmental Graduate Award for outstanding scholastic achievement in Computer Science, School of Computer Science & Information Systems, Pace

1993
Member of Upsilon Pi Epsilon (Honor Society in Computing Sciences)

1989

Article, Cognitive Complexity and Alienation: A Reexamination (also published in the Journal of Business Research) was the winner of the Steven J. Shaw Award as best paper at the 1989 Southern Marketing Association Conference and selected as well best paper in the Marketing Research Track.


Recent Courses Taught

Course Title Level
MKT 101 PRINCIPLES OF MARKETING Undergraduate
MKT 124 CONSUMER BEHAVIOR Undergraduate
MKT 151 READINGS Undergraduate
MKT 174 BUSINESS INTERNSHIP Undergraduate
MKT 185 INTERNSHIP IN MARKETING Undergraduate
MKT 230 PRICING THRY & PRACT Graduate
MKT 247 CONSUMER BEHAVR IN GLOBAL ENVR Graduate
MKT 309 RESEARCH SEM: MARKETING Graduate
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