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Keun S. Lee

Associate Professor of Marketing and International Business


Degrees

MA, 1990, Teachers Coll, Columbia Univ; DBA, 1987, Univ Kentucky; MBA, 1983, Univ Northrn Iowa; BA, 1979, Hankuk Univ


Bio

Teaching:

  • IB 150 Introductions to International Business
  • IB 161 Asian Business
  • IB 207 Global Business Decision Making (graduate)
  • MKT 203 Marketing Analysis and Management (graduate)
  • MKT 240 Advanced Global Sales Management (graduate)

Areas of Expertise & Research

  • Sales Management
  • Cross-Cultural Consumer Behavior Research
  • Global Organizational Behavior and Psychology

Languages

English, Korean, Spanish & some French

Education

1987
Doctor in Business Administration (D.B.A.)
Major: Marketing
Minor: Statistics
University of Kentucky, Lexington, Kentucky

1990
Master of Arts (M.A.)
Major: Organizational Psychology
Columbia University, New York, N.Y.

1983
Master of Business Administration (M.B.A.)
University of Northern Iowa, Cedar Falls, Iowa.

1979 Bachelor of Arts (B.A.)
Major: Spanish
Minor: Economics
Hankuk University of Foreign Studies, Seoul, Korea.

Selected Publications

Matur, A., Barak, B., Zhang, Y., Keun S, Boonghee, Y., and Ha J (2015), Social Religiosity: Concept and Measurement Across Divergent Cultures,” Asia Pacific Journal of Marketing and Logistics, Accepted in 2015.

Mathur, Anil, Benny Barak, Yong Zhang, and Keun S. Lee (2012), “Life Satisfaction Across Diverse Cultures: Measurement Invariance of the LSI-Z Scale,” Paper Presented at the International Conference Series 2012

Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects held at Kuala Lumpur, Malaysia, September 2012 (electronic proceedings).

Keun S Lee and Jeeyeon Ha (2012), “An Integrative Consumer behavior Model Involving Domestic/Foreign Products: A Literature Review and Future Research Direction,” Asia Pacific ACR Conference, Queenstown, New Zealand, July 6-8.

Barak, B., D. Guiot, A. Mathur, Y. Zhang, K. Lee (2011), “An Empirical Assessment of Cross-Cultural Age Self-Construal Measurement: Evidence from Three Countries,” Psychology & Marketing, 28 (5), 479-495.

Mathur, A., Barak, B., Lee, K. S., Zhang, Y., Gould, S. (2010), “Physical Vanity Across Cultures: Measurement and Validation,”. Journal for Global Business Advancement, 3 (4), 313-324.

Recent Services and Awards

January 2013-August 2015 Director of Assurance of Learning

September 2011-August 2013 Chair, Graduate Outcome Assessment Subcommittee

2013 Dean’s Service Award

2015 Dean’s Service Award

Corporate Community Service

2010-2017
Corporate Consultant, The Sun Group Hair Products in NJ ($500 million annual revenue)

2003-2006
Advisor, the World Federation of Overseas’ Korean Traders’ Association (W-OKTA) (7,000 global corporate members)

1993-2003
Corporate Consultant, The Hankook Tire Manufacturer, Inc ($7 billion Global Tire Manufacturer)


Recent Courses Taught

Course Title Level
IB 150 INTRO TO INTERNATIONAL BUS Undergraduate
IB 161 ASIAN BUSINESS Undergraduate
IB 207 GLOBAL BUS DECISION MAKING Graduate
MKT 185 INTERNSHIP IN MARKETING Undergraduate
MKT 203 MARKETING ANALYSIS & MANAGEMNT Graduate
MKT 240 ADV SALES MGMT IN GLOBAL ENVIR Graduate
MKT 309 RESEARCH SEM: MARKETING Graduate
MKT 310 THESIS IN MARKETING RESEARCH I Graduate
MKT 329 GRADUATE BASIC INTERNSHIP Graduate
MKT 331 M.S. INTERNSHIP Graduate
Photo of Keun Lee

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