Fall, Spring, Summer
Research is a fundamental part of the public relations process and functions as the foundation to every program or campaign. This course explains how research is developed, analyzed and interpreted to aid in the establishment of effective PR campaigns that can influence the public and motivate behavior. This course is devoted to learning about the different practice areas of public relations. By reviewing case studies and articles students learn how PR practitioners benefit from including research into the communications process. Students learn from the successes and failures described in each case study. Through critical analysis of existing campaigns students develop an understanding of the planning and implementation of public relations activities.