Fall, Spring
This course is an overview of the media relations process. This course provides students with an understanding of how to get newsworthy media attention on behalf of clients. By providing an understanding of the media process and how news is perceived and coverage chosen, students will gain a critical awareness of the role of the public relations practitioner within the news making process. Students will develop and implement media relations plans and will develop strong media relations techniques including writing skills, presentation skills, pitching and media/video training. For Public Relations majors this course will emphasize public relations writing skills and techniques.