Fall, Spring, Summer
This course is designed to introduce students to the use of the digital and web-based tools employed by public relations practitioners. The course ensures that public relations students are exposed to the skills they will need, as public relations has evolved from a traditional, journalism-based practice to a complex profession requiring proficiencies in integrated marketing communication, digital, and Internet-based tools (e.g., social media, content design, audio slideshows, viral videos, websites).