Date: Oct 05, 2009

Hofstra Partners with Communications Firm MS&L’s “Generation Activation” Program

Comprehensive Digital Media Course For Public Relations Majors

Hofstra University, Hempstead, NY – Hofstra University has partnered with global communications firm MS&L to introduce their first ever online Public Relations course for the Fall 2009 semester. The comprehensive digital media course is offered as an Independent Study for Public Relations (PR) majors in Hofstra’s School of Communication, during their junior or senior year.

The Independent Study course gives students the opportunity to work directly with PR professionals in the field of Digital Marketing and Social Media communications. Through webinars, writing assignments and field research students will examine the field of digital marketing and social media as it relates to evolution of the media landscape and apply that knowledge to future business programs.

“Recently, Journalism schools have had some scrutiny for not keeping their curriculums up-to-date with digital media,” said Assistant Professor of Journalism, Media Studies, and Public Relations Victoria Geyer. “This partnership with MS&L gives our students this up-to-date knowledge of the media and also provides them with the opportunity for possible competitive internships, freelance positions, and access to digital media experts, professional mentoring, agency case studies, guest lectures and so much more.”

MS&L is a leading global communications firm and part of MS&L Worldwide, a network of communications brands and consultancies with 54 offices in North America, Latin America, EMEA and Asia, as well as an extensive affiliate network. The agency specializes in using research, insights and technology to create and execute powerful communications strategies that are critical to client success. With a unique combination of advice, advocacy and action, MS&L delivers measurable business results for many of the world's largest companies and most successful brands. This course was designed specifically through a new internal program, Generation Activation that taps the talent and expertise of Generation Y at MS&L.

Hofstra University is a dynamic private institution where students can choose from about 150 undergraduate and more than 160 graduate programs in liberal arts and sciences, business; engineering; communication; education, health and human services;  and honors studies, as well as a School of Law. The Hofstra community is driven, dynamic and energetic, helping students find and focus their strengths to prepare them for a successful future.