Date: Oct 23, 2007

Hofstra University Presents Persuade, Change, Influence: Innovative Multimedia Design from Psyop

Hofstra University, Hempstead, NY - Hofstra University’s Center for Continuing Education and Professional Advancement, in conjunction with the School of Communication, presents Persuade, Change, Influence: Innovative Multimedia Design from Psyop, a dynamic seminar from two cutting edge design firms, on Thursday, November 1, from 7 to 9 pm in the Mack Student Center Theater.

Psyop and its partner MassMarket, top-notch New York City-based multimedia design firms, will demonstrate how media companies can stand out from the crowd at a time when consumers are being bombarded with messages and information from an ever-expanding variety of sources. Their expertise will show why they have become the design firm of choice for such Fortune 500 companies as Target, Coca-Cola, Nike, Ford, Napster, and others.

Executive Director of Mass Market Justin Lane along with School of Communications Assistant Professor Randal Hillebrand will lead an exciting discussion that will focus on visual solutions in motion for the advertising, marketing, video gaming, broadcast, and music video industries.

Hofstra’s School of Communications will also premiere htvinteractive, the new Internet display environment that represents a cutting edge environment for Hofstra Student exhibitions.

The event is free and open to the public, but reservations are suggested. To register, call (516) 463-7200 or visit http://www.hofstra.edu/ccepa and click on Special Events. For more information about Psyop, visit http://www.psyop.tv/main.php.

Hofstra University is a dynamic private institution where students can choose from more than 140 undergraduate and 155 graduate programs in liberal arts and sciences, business, communication, education and allied human services, and honors studies, as well as a School of Law. With a student-faculty ratio of 14-to-1, our professors teach small classes averaging 23 students that emphasize interaction, critical thinking and analysis. Hofstra offers a faculty whose highest priority is teaching excellence, cutting edge technology, extensive library resources, internships and special educational programs that appeal to their interests and abilities.  The Hofstra community is driven, dynamic and energetic, helping students find and focus their strengths to prepare them for a successful future.

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