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Date: Mar 29, 2010
Zarb Marketing Students to Compete in National Case CompetitionHofstra University, Hempstead, NY – Students from Hofstra's chapter of the American Marketing Association (HAMA) will travel to New Orleans, LA. April 8-10, 2010 to participate in the final round of the parent organization's annual International Collegiate Case Competition.
Selected among ten finalists out of forty-two schools, HAMA students will give an oral presentation on the marketing plan they developed for UNICEF’s Tap Project, an effort to raise awareness about the world’s water crisis and bring clean and accessible water to children internationally. The students were charged with developing a plan to increase awareness of the project's mission and raise at least $2 million in donations with a theoretical budget of $300,000. Under the guidance of Dr. Rick T. Wilson, last year's HAMA team took third place in the nationals.
Zarb School Dean Salvatore F. Sodano notes, "This is just another example of the caliber of student that attends the Zarb School. I am very proud of the HAMA students and I wish them the best of luck in the final round of the competition."
To support the student's participation in the collegiate case competition, the Frank G. Zarb School of Business created a course in the fall of 2009 that combines lecture, strategy discussion and research. The intense course is supervised by Dr. Wilson; however the entire project is led by the students and focuses on the completion and submission of a winning marketing plan.
“The case competition not only provides students an opportunity to demonstrate the marketing proficiency learned in class but it also provides a point of differentiation from other students seeking employment,” said Dr. Rick Wilson, assistant professor of marketing and international business.
Since 1986 the Collegiate Chapters Council of the American Marketing Association (AMA) has run the yearlong competition open to top undergraduate marketing students who work on a marketing challenge submitted by a sponsoring organization.
About the Frank G. Zarb School of Business
The Frank G. Zarb School of Business at Hofstra University believes that the best business education provides students with a sound knowledge of their field combined with a broad, well-rounded program of study guided by an experienced faculty committed to excellence. Recognized by The Princeton Review, BusinessWeek, U.S. News and World Report and Forbes Magazine as being among the top graduate and undergraduate business programs in the country the Zarb School continues to provide its students will a solid educational background that prepares them to excel in their chosen field.
About Hofstra University
Hofstra University is a dynamic private institution where students can choose from more than 150 undergraduate and 160 graduate programs in liberal arts and sciences; business; engineering; communication; education, health and human services; and honors studies, as well as a School of Law. With a student-faculty ratio of 14-to-1, our professors teach small classes averaging 22 students that emphasize interaction, critical thinking and analysis. Hofstra offers a faculty whose highest priority is teaching excellence. The University also provides excellent facilities with state-of-the-art technology, extensive library resources and internship programs that match students’ interests and abilities with appropriate companies and organizations. The Hofstra community is driven, dynamic and energetic, helping students find and focus their strengths to prepare them for a successful future.