MS Marketing Research students Jie Cai and Danlin Liang; Dr. Boonghee Yoo
Jie Cai (left) and Danlin Liang, both MS Marketing Research students, presented their paper, coauthored with Zhibin Cen, a MS Marketing Research graduate, and Dr. Boonghee Yoo, Professor of Marketing and International Business, "An Exploratory Model of Consumers' Perceived Value of Business College Education" at The Western Decision Sciences Institute, Las Vegas, NV in April 2016.
Dr. Veronika Ilyuk wins the 2015-2016 Lawrence A. Stessin Prize for Outstanding Scholarly Publication
Veronika Ilyuk, Assistant Professor, Department of Marketing and International Business has won the 2015-2016 Lawrence A. Stessin Prize for Outstanding Scholarly Publication for her work titled "The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy." This work is published (April 2016) in the Journal of Consumer Research. This research examines the influence of single-serve and multi-serve package formats on consumers' actual product efficacy experiences (i.e., task performance), expectations, and judgments. Seven experimental studies demonstrate that consuming a particular serving/dosage of a product (e.g., medication or energy enhancer) from a single-serve package may subjectively feel more adequate than consuming the same amount from a multi-serve package, namely one in which additional servings/doses remain after consumption. This effect is driven by experiences of "consumption closure." This research was supported by the Summer Research Grant from the Frank G. Zarb School of Business.
Dr. Veronika Ilyuk
Dr. Veronika Ilyuk’s article, “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy,” was accepted for publication in the Journal of Consumer Research. This work explores the influence of single-serve and multi-serve package formats on consumers’ actual product efficacy experiences (i.e., task performance), expectancies, and judgments.
Professor Susan Caccavale
Professor Susan Caccavale is on the Board of Directors of the SS United States Conservancy, a national non-profit organization.
Professor John Meindl
Professor John Meindl was appointed to the Board of Directors of Street Soccer USA (NYC).
Dr. Joel Evans Researches a Twenty-Five Year Analysis of U.S. Retailing
A dedicated business writer and blogger, Dr. Joel Evans, RMI Distinguished Professor of Business of the Department of Marketing and International Business has recently produced works covering marketing, research and retail management. His latest research includes “Planning and Implementing a Retail Strategy,” as well as “Using Financial Ratios to Track Performance: A Model and Twenty-Five Year Analysis of U.S. Retailing,” (co-authored with Anil Mathur, Ph.D., Brodlieb Distinguished Professor of Business and chairperson, Department of Marketing and International Business) a submission that appeared online in the International Review of Retail, Distribution and Consumer Research (May 2013).
Professor Luke Ng Receives Two Outstanding Paper Awards
Professor Luke Ng, Adjunct Associate Professor of Marketing and International Business received the Outstanding Paper Award at the 2012 Emerald Literati Network Awards for Excellence for his paper titled “Best Management Practices,” published in the Journal of Management Development. He also received the Outstanding Paper Award in the Journal of Management this past August.