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Marketing & International Business

Career Potential

Learn about career potential for majors in this department:

A degree within the Department of Marketing or International Business prepares students for a variety of rewarding careers – among them: advertising, electronic marketing, promotion, public relations, product management, market research, sales, and retailing.

Among our 2015-2016 graduates who earned a bachelor’s degree from the Department of Marketing & International Business, 97% of the respondents report that within one year of graduation they were employed or attending/planning to attend graduate school. Among those who reported salary, the average annual self-reported salary was $48,872. For international business majors, 100% of 2015-2016 alumni who responded report that they were employed or attending/planning to attend graduate school.

Recent graduates from the Department of Marketing & International Business who reported attending or planning to attend graduate school are attending institutions including New York University, Fordham School of Law, and CUNY John Jay College of Criminal Justice, and Syracuse University. Those who are employed report working in the following jobs and organizations:

  • Apple Inc.
  • Five Element Analytics
  • Globecomm Systems Inc.
  • NPD Group
  • New York City Data Science Academy
  • Publishers Clearing House

According to the 2015-2016 Cap & Gown Graduate Survey, 73% of respondents from the Zarb School of Business completed at least one internship before they graduated.


Outcomes are based on the 76% of 2015-2016 Zarb School of Business undergraduate degree recipients who responded to a survey or for whom data was gathered from LinkedIn within one year of graduation, not the total number of graduates, and may not be representative of the total graduating population. The career outcomes rate includes those employed (full-time or part-time) and not employed but attending graduate school (full-time or part-time) next semester. Salary data is self-reported voluntarily by Zarb graduates and are based upon a 35% response rate. Salary figures vary from year-to-year based upon a number of factors, including market conditions as well as the number of graduates reporting salary information to us.  The economy is constantly changing, and employment for past classes is not an accurate predictor of employment for future classes. In addition, a degree from Hofstra or any other school is not a guarantee of employment in any field.

All data must meet a test of data integrity. The average salary and outcomes data reported for Hofstra graduates is determined by the level at which data may be deemed reliable (University wide, school, division or department). To see the alumni outcome reports in its entirety, and all available data, go to the institutional research page.