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Business Development Center

Market Research and Polling


We draw from a pool of almost 1,000 Hofstra faculty to assist in our market research consulting – and 90 percent of Hofstra's full-time faculty have terminal degrees in their fields. This gives us the ability to draw from almost any discipline, from business to sociology, political science to engineering. Some of our faculty consultants are profiled below:

Dr. Andrew Forman, Frank G. Zarb School of Business
Dr. Forman's varied experience in areas of marketing and business is valuable to clients for developing surveys, conducting roundtable discussions, creating strategic plans and marketing guides for revitalization projects on Long Island.

Dr. Elaine Sherman, Frank G. Zarb School of Business
Dr. Sherman has been coordinating the Hofstra News 12 Polls for over 15 years. Her extensive marketing background and expertise in public opinion polling is valued as hot topic issues for Long Island.