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Business Development Center

Market Research and Polling

Services

We conduct quantitative and qualitative studies by various methods, including mail and telephone. Our expertise in the field of market research and the resources available within our Center enable us to handle all phases of research projects in-house including:

  • Establishing objectives
  • Designing questionnaires
  • Conducting surveys
  • Data entry, cleaning, and retrieval
  • Analysis of data (univariate and multivariate)
  • Writing reports on key findings
  • Presentation of results
  • Assessment of other research

Research analysis is customized to your needs, ranging from simple means and frequencies (top line) to more sophisticated analyses, including crosstab data by your market segments (banner), factor analyses, or regression models.