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James P. Neelankavil

Distinguished Professor Emeritus of Marketing and International Business


PHD, 1976, New York Univ (NYU); MBM, 1972, Asian Inst of Management; BSC, 1961, St Thomas Aquinas Coll



    EMBA 410 International Business Practicum
    EMBA 425 The Challenge of Global Business Strategy
    MBA 350 Integrative Capstone of the Zarb School MBA program
    IB 207 Global Business Decision Making

Areas of Expertise & Research

    Global Business Strategy
    Cross-Cultural Management
    International Marketing
    Corporate Strategy


English, Hindi, & Malayalam


Ph.D. in International Business

Stern School of Business, New York university

Master of Business Administration (MBA)
with distinction
Asian Institute of Management, Manila, Philippines

Bachelor of Science (B.Sc.)
in Physics and Mathematics
St. Thomas College, Kerala University, India

Selected Publications

  • Neelankavil, James P. and Anoop Rai, Basics of International Business, 2nd Ed., Sheron Enterprises , Inc, New York, NY, June 2013.
  • Neelankavil, James (2011) Corporate Strategy: A Practical Approach,
    2nd ed. McGraw-Hill: New York, N.Y.
  • Neelankavil, James (2007) International Business Research, 1st Ed., M.E.
    Sharpe: New York, N.Y.
  • Neelankavil, James, Yong Zhang, & Tao Gao, Eds. (2003). Selections from
    International Business and Global Business: Contemporary Issues, Problems,
    and Challenges
    , 3rd Ed, McGraw-Hill, Inc.: New York, NY.
  • Neelankavil, James & William McDonald (1999). International Business
    Management: Decision Making Simulation
    , McGraw-Hill Irwin, Inc.: Chicago, IL.
  • Neelankavil, James & Albert B. Stridsberg (1980). Advertising Self-Regulation: A
    Global Perspective
    , Hastings House Publishers: New York.
Journal Articles:
  • Licuanan, V.S., K. Sengupta, & J.P. Neelankavil, (2015) “Entrepreneurship and Innovation: Initiatives among Asian Multinationals: A Cross-Country Analysis,” International Journal of Commerce and Management, 25, no. 1: 67-83.
  • Yoo, B., J.P. Neelankavil, De Guzman, G., and R. Lim, (2014), "Personality type preferences of Asian managers: A cross-country analysis using the MBTI instrument," International Journal of Global Management Studies, 5, no. 1: 2-23. (Lead Article).
  • Kulviwat, S., B.C. Gordon, & J. P. Neelankavil, (2014), “The Effect of Self-Efficacy on the Antecedents of Cognition and Affect: An Extension to the Consumer Acceptance of Technology (CAT) Model,” Journal of Consumer Marketing, 31, no. 3: 190-199.
  • Piluso, F., I. L. Amerise, and J.P. Neelankavil, (2013), “The Analysis of Relative Performance of London Hedge Funds during the Financial Crisis,” International Journal of Financial Markets and Derivatives, 3, no. 2: 91-113. (Lead Article). 
  • Jadhav, A., J.P. Neelankavil, & D. Andrews, (2013), “Determinants of GDP growth and the impact of austerity,” Journal of Applied Business and Economics, 15, no. 1: 15-28.
  • Roman, F., & J.P. Neelankavil, (2013), “Mekong delta countries: Growth prospects and the critical variables that would help these countries to achieve sustained economic growth,” Economic Review, 57, no. 4: 375-387
  • Stevans, L., J.P. Neelankavil, R. Mendoza, and S. Shankar, (2012), “The economic competiveness of countries: A principle factor approach,” International Journal of Economic and Finance,4, no. 12: 80-92.
  • Jadhav, A., J.P. Neelankavil, and D. Andrews, (2012), “Maximum sustainable level of national debt,” Journal of Accounting and Finance, 12, no. 2: 51-64.
  • Jadhav, A., and J.P. Neelankavil, (2011), "Deficit Financing: Cases, Consequences, and Potential Cures," Journal of Applied Business and Economics, 12, no. 6: 24-38.
  • Neelankavil, J.P., L. Stevans, and F.L. Roman, (2011), "Correlates of Economic Growth for Developing Countries: A Panel Cointegration Approach, "International Review of Applied Economics. 26, no. 1: 83-96.
  • DeGuzman, J., J.P. Neelankavil, and K. Sengupta, (2011), "Human Resources Roles - Ideal versus Practiced: A Cross-Country Comparison among Organizations in Asia,"International Journal of Human Resource Management. 22, no. 13: 2665-2682. (Lead Article).
  • Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural Relativity of Managerial Leadership Styles: A Cross Cultural Comparison of Middle-Level Managers in four Countries. International Journal of Business and Public Administration., 6 (3), Fall, 32-49.
  • Neelankavil, James & Mahesh Chandra (2008). Products Development and Innovation for Developing Countries: Potential and Challenges. Journal of Management Development, 27 (5), 117-125.
  • Neelankavil, J.P. and D. Comer, (2007), “The Best of the Best: Lessons from the Top Performing American Corporations, 1954-2005,” Journal of Management Development, 26 (5): 499-515.
  • Chandra, M. and J.P. Neelankavil, (2006), “Strategic and Management Tools for Innovation”, Improving Quality of Stakeholder Engagement, V (1): 13-19.
  • Chandra, M. J.P. Neelankavil, J. Ullmann, (2005), “Strategic Tools for Innovation and Their Impact on the Long-Term Success of Modern Corporations,” Annual Review of Communications, 58 (fall): 169-178.
  • Neelankavil, James & V.T. Alganar (2003). Strategic Resource Commitment of High Technology Firms: An International Comparison. Journal of Business Research, 56 (5), 493-502.
  • Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries," International Journal of Cross-Cultural Management,1(3), 251-267.
  • Neelankavil, James, Anil Mathur & Yong Zhang (2000). Determinants of Managerial Performance: A Cross-Cultural Comparison of Middle Managers from Four Countries. Journal of International Business Studies, 31 (1)
  • Zhang, Y., and J.P. Neelankavil, (1997), "The Influence of Culture on Advertising Effectiveness in China and the United States: A Cross-Cultural Study" European Journal of Marketing, 31 (1): 134-149.
  • Neelankavil, James, David Sessions, & Venkat Mummalini (1995). Use of Foreign Language and Models in Print Advertisements in East Asian Countries: A Logit Modeling Approach. European Journal of Marketing, Vol. 29, No. 4, 24-38.
  • Neelankavil, J.P., (1994), "Corporate America's Quest for an Ideal MBA", Journal of Management Development, 13 (5): 38-52.
  • Neelankavil, J.P., (1992), "Management Development and Training Programs in Japanese Firms," Journal of Management Development, 11 (3): 12-17.
  • Delener, N. and J.P. Neelankavil, (1990), "Informational Sources and Media Usage: A Comparison Between Asian and Hispanic Subcultures," Journal of Advertising Research, (June-July): 45-52.
  • Sriram, V., J.P. Neelankavil, and R. Moore, (1990), "Export Policy and Strategy Implication for Small-to-Medium Sized Firms," Journal of Global Marketing, (Spring): 43-60.
  • Johnson, R.A, J.P. Neelankavil, and A. Jadhav, (1986), "Developing the Executive Resource," Business Horizon, (November/December): 29-33.
  • Neelankavil, James, Thomas O'Neil, & Richard Tashjian (1985). Techniques to Obtain Market-Related Information from Very Young Children. Journal of Advertising Research, June-July,41-47.
  • Neelankavil, J.P. (1984), “Advertising Agency Remuneration Practices: An International Viewpoint," Management Research,7, No. (3): 15-19.
  • Neelankavil, James & Benjamin Lipstein (1984). Television Advertising Copy Research: A Critical Review of the State of the Art. Journal of Advertising Research, April-May, 19-28.

Refereed conference proceedings

  • Chandra, M. and J.P. Neelankavil, “India’s CSR law – an opportunity or threat to find innovative solutions to critical social problems,'? 9th International Conference on CSR, Institute of Directors Proceedings, January, 2015 pp: 38-49.
  • Neelankavil, J.P., “Corporate social responsibility and the importance of forming collaborative partnerships with country governments,'? the Annual Global Business Studies Conference Proceedings, Oxford University, UK, May, 2014.

Awards & Honors

Dean's Award for Outstanding Service to The Zarb School of Business

Top ranked teacher, Asian Institute of Management, September 2010 – December 2011 graduate program

Best Paper Award, the International Academy of Business & Public Administration's Annual Conference, Dallas, TX.

Fulbright Senior Specialist fellow

Dean's Award for Outstanding Service to The Zarb School of Business

2003 & 2005
Best Teacher Award
Executive MBA Program

Professional Background

2012 – Present
Editorial Board Member, International Journal of Advances in Management Science

2011 – Present
Editorial Board Member, Journal of Asian Business

2002 Present
Editor, Journal of International Business and Law

Business consultant to leading US and Asian companies

1961 - 1970
Production Supervisor
Firestone Tire & Rubber Company of India Ltd., Mumbai, India.

Teaching Interests

Corporate Strategy International Business

Research Interests

Cross-cultural studies; Economic Development of Developing Countries; and International Business Strategy
Photo of James Neelankavil

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