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Boonghee Yoo

The RMI Distinguished Professor in Business and Professor of Marketing and International Business


Degrees

PHD, 1996, Georgia State Univ; MS, 1992, Univ Illinois Urbana-Champaign; BA, 1987, Dongguk Univ


Bio

His research interests include brand equity, online retailing quality, luxury branding, offshore services, marketing scale development, cross-cultural consumer behavior, and retail productivity. His research has been published in journals such as Journal of Academy of the Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Advertising Research, Psychology & Marketing, Journal of Marketing Education, Journal of Service Research, Advances in Consumer Research, Journal of International Consumer Marketing, Journal of Product & Brand Management, Journal of Business and Industrial Marketing, International Marketing Review, Journal of Marketing Channels, Asia Pacific Journal of Marketing and Logistics, Marketing Management Journal, and Quarterly Journal of Electronic Commerce. He has presented papers and chaired sessions at various conferences including the American Marketing Association (AMA), the Institute for Operations Research and the Management Sciences (INFORMS), the Academy of Marketing Science, the Association of Consumer Research, the Midwest Marketing Association, and the Society of Franchising. He has served in the Editorial Board of the Industrial Marketing Management and the Journal of Business Research.

In 2019, Dr. Yoo was selected with Dr. Shawn Thelen, his co-author, to deliver The 55th Distinguished Faculty Lecture to Hofstra University, which was an honor given for the first time to the Zarb School Business faculty since 1990. In 2018, he was awarded a Highly Commended Award (an Emerald Literati Award) for his International Marketing Review paper. He received Deans Service Award in 2012 for his service performance as chair of Assurance of Learning Undergraduate Committee, Zarb School of Business, Hofstra University. He also received the 2010 Outstanding Paper Award for Asia Pacific Journal of Marketing and Logistics (the best paper of the year).

Since 2015, he is faculty adviser for Journal of International Business and Law, a student-running journal between the Business School and Law School of Hofstra.

He earned his Ph.D. in Business Administration (marketing major; Dr. Naveen Donthu as adviser) from Georgia State University, M.S. in Business Administration (Valedictorian) from University of Illinois at Urbana-Champaign, and B.A. in English Literature and Language (Presidents Honor Scholarship Student) from Dongguk University, Seoul, Korea.

Teaching Interests

My teaching philosophy is to, valuing students as persons, help them develop business skills required, maximize their learning of the subject matters, and grow as valuable assets to the global society. My primary teaching interests include marketing research and analytics, corporate strategy, new product development, and marketing management

Research Interests

My research philosophy is to make quality contribution to marketing literature by discovering regularities which take place in the interaction between marketing activity and consumer behavior. My primary research interests include online and offline retail productivity, luxury branding, brand equity, marketing scale development, offshored services, consumer animosity, and quantitative approaches to marketing.

Recent Courses Taught

Course Title Level
MBA 350 INTGRTVE STRATGIC DECSN MKNG Graduate
MKT 203 MARKETING ANALYSIS & MANAGEMNT Graduate
MKT 245 RESEARCH FOR MKT DECISIONS Graduate
MKT 280 ADVANCED MARKETING RESEARCH Graduate
MKT 329 GRADUATE BASIC INTERNSHIP Graduate
Photo of Boonghee Yoo

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